In this episode, Eric DeChant joins Ted to explore the transformative potential of AI in the legal industry. From the rise of AI-driven C-suite roles to the nuanced challenges of trust in value-based billing, this conversation delves into the critical dynamics shaping legal tech today. Eric offers practical insights on leveraging purpose-built AI tools, tackling innovation theater, and aligning AI strategies with organizational realities.
In this episode, Eric shares insights on how to:
Navigate the emergence of AI-focused C-suite roles in organizations
Identify and implement impactful generative AI use cases in law firms
Evaluate the readiness of AI tools for operational use in the legal industry
Balance innovation aspirations with practical constraints in legal tech
Use small language models locally to ensure privacy and efficiency
Key takeaways:
The legal industry’s adoption of AI often prioritizes appearance over substance, with many roles and tools being created as part of “innovation theater” rather than to address real needs.
Effective AI implementation in legal contexts requires deep collaboration with existing vendors and a strategic focus on low-risk, high-reward business use cases like HR and marketing.
Trust remains a significant barrier to value-based billing in law; even advanced analytics often fail to persuade clients to move away from billable hours.
Small, purpose-built AI solutions, such as tools for patent drafting or local language models, demonstrate significant efficiency gains without compromising privacy.
About the guest, Eric DeChant:
Eric DeChant is the founder of Gammawave AI, a consultancy offering AI and innovation advisory services to law firms, corporations, governments, and nonprofits, with a focus on building intelligent systems, addressing technology threats, and protecting intellectual property. Formerly the Product Director at xMentium, an AI-driven SaaS platform for Fortune 500 legal departments, Eric combines practical expertise with technical knowledge. He holds an M.S. in Law from Northwestern University and a B.A. in Business & Project Management from DePaul University. Eric also founded The American Society of Legal Engineers (ASLE) and publishes on legal tech innovation. A registered patent agent, PMP, and AIGP, he enjoys captaining charter yachts on Lake Michigan.
“One of the worst tricks ChatGPT pulled on the world was convincing everyone AI was good at everything.”– Eric DeChant
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Eric, how are you this afternoon?
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Fantastic, thanks for having me, Ted.
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Awesome.
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So you and I got connected on LinkedIn as so many of my guests and I do.
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And I think we were riffing on fractional chief AI officer and legal and one thing led to
another.
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And you and I chatted and I think it would, it's going to be a great conversation talking
about AI and legal.
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But before we get into that, let's, let's get you introduced.
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So you, you have an interesting path.
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You started your career in construction and then later pivoted to legal and you've worked
in a variety of capacities, including a fractional chief AI officer.
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And sounds like you spent some time in the startup world as well, but why don't you tell
us a little bit about who you are, what you do and where you do it.
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Sure, cut me off if I start to run long, because it is a twisted tale.
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I like to stay entertained as I sort of learn and grow through my career.
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Absolutely correct.
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During the dot-com boom here in Chicago, tons of construction, so I kind of kicked off my
career general contractor, property developer.
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Had a good run of it, but definitely always kind of had that thirst for just truly
intellectually engaging.
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work and I pivoted my career about 10 or more years ago to focus more on, you know,
technology enabled business process, legal process, just really was feeling some
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opportunities as I kind of moved through my life and through the world for, you know, so
many different things that could be done better.
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Uh, you know, in, the meantime, I've, uh, you know, spent a little bit of time on boats,
on Navy pier, you know, got my captain's license to sort of like continuing the learning
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adventure.
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as it were, but went to law school for a brief master's program where I, you know, really
drilled down on legal process, process improvement, tech enabled law and all everything
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sort of related there.
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And yeah, spent some time at a startup focusing on basically transactional law, legal,
legal departments at very large organizations and how is it that they manage their
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language?
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And then I've been consulting for a while and then
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President Biden put out, you know, the executive order for, you know, every department,
every administration should have an AI officer.
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And that kind of kicked off my market exploration of, who else is looking for, you know,
an AI officer?
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And as I might've mentioned earlier, the most popular response that I get when I talk
about that type of role, which everyone recognizes as being brand new is, wow, that's an
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expensive hire.
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Like that exact quote I've heard multiple times where people realize, you know, you're
going to need someone that speaks business, but also definitely if everything that's true
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about the possibilities of improving legal process are true with AI, they're going to need
to speak legal.
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They're going to need to speak technology.
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So, you know, kind of acting as as a translator.
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that's, that's kind of the kickoff to, where I got to now.
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You know, it's interesting.
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actually, don't LOL often, but I laughed out loud.
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So if I remember correctly, there are 62 federal agencies that now need a chief AI
officer.
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think about the skillset that you've just described.
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How many people who are on the cutting edge of technology want to go work for the
government who's
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20 years behind, they're still running mainframes, right?
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So it's like, I thought that was a really interesting mandate.
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And I laughed out loud.
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I pictured somebody like, you know, the recruiter on a rotary phone calling up to recruit.
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upgrade.
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Yeah, our eight inch floppy disks don't work so well anymore.
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Let's upgrade.
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Yeah.
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Yeah, that I got a, I got a big kick out of that.
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That was a few months ago and I don't laugh out loud often, but I really did on that one.
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Um, well, you and I talked about something that I have talked about at conferences.
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I was actually on a panel with a very esteemed group talking about AI, where it should
live in the organizational chart in a law firm.
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And we are seeing more and more
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C-suite titles with AI in it.
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Very few chief AI officers.
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fact, I only know of one, but there are lots of chief innovation in AI officer, chief
knowledge in AI officers.
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So, you know, what are your thoughts on C-suite roles with AI in the actual title?
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Do you think this is going to be a thing going forward?
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I think it can be a thing.
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I'm going to be make a general statement and say that it's probably good bet.
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It'll be a little bit more show than substance depending on the organization.
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Of course, I've seen law firms and other types of organizations where this is the final
kick that they truly needed to really start, you know, leveraging all the data they have
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in the back end to improve and accelerate their processes.
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And so it's like, well,
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AI is the biggest thing.
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We're going to look great having AI at some level of our organization.
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So let's just make the first sort of 21st century technology step be, we've got a person
we can point to that says that's our AI person.
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And they might be someone who's just literally playing around with ChatGPT GPT on
weekends, but is coming from like being a full-time lawyer background all the way to, you
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know, somebody sort of picked up from a different.
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different industry.
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But if, if, we're talking about the business world in general, C level, uh, I've, I've
worked with organizations that really understand the power of the technology, but also how
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their business works, how their organization works.
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And it's, it's pretty similar to a conversation I had earlier today, which is if I get the
quote, right, the gentleman I was speaking to who has, you know, straddled the worlds
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between technology and law.
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He said,
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As soon as something gets operationalized, take it out of the hands of legal, know, it's
like HR exists for a reason, all these different departments that are sort of legal
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adjacent.
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The other way that he phrased it was legal is by default bespoke.
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That's kind of the two sides of the coin.
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So as soon as it can be operationalized, you sort of build it out into a department.
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And that's that's kind of the mindset.
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is like, nothing is actually AI specific.
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I mean, we're talking about, you know, dot com level transformations.
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It goes across the entire organization, but you know, how many chief internet officers
did, did we see?
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Like if you sort of do a comparison about how organizations transformed, uh, and then
let's be honest, there's some of them that realized, you know, we're, so much in the real
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world that there's some dot com transformation, but as opposed to say a retailer that's,
you know, moving most of their business online.
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So.
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Long way of answering.
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I don't think we're going to see that many pure chief AI officer.
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I think the folks that really know what they're doing oftentimes will have a chief data
officer who touches almost no technology, which is, uh, I've had several conversations
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with CDOs over the years and their perception has not changed.
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And I've got, I got a lot of respect for CDOs, because they are just the absolute
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Wranglers ambassadors translators oftentimes in their organization because their
organizations have data.
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It can be applied to AI processes, but you've got to extract it, transform it, get it
loaded somewhere else.
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And that's, that's where the CDO CDO comes in is kind of, you know, intermeshing the data
and the processes of an organization.
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So you can call it, call it AI.
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Um, but I think titles mean a lot and, uh, a lot of.
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Orgs won't necessarily take that as meaning, know, our department doesn't have much to do
with AI go away, right?
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Like there's always that danger.
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So that's my read on the world.
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Yeah.
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Well, you know, your point about this not being, there not being a lot of substance, legal
has already demonstrated this with innovation, right?
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So the chief innovation officer, chief knowledge and innovation officer, um, so that they,
I did a, a quick survey back.
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Um, we've been around in legal for a long time and I'm a hoarder of data.
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So I had Ilta rosters going all the way back to like 2010.
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Um, I took the 2014 Ilta roster since that was 10 years ago, looked at how many, uh, how
many titles had the word innovation in it?
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16.
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Okay.
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So legal did not exist materially in, in legal, in law firms, uh, 10 years ago, there
were, there were zero C-suite.
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There were just one or two directors and some managers, analysts, so on and so forth.
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So in the 10 years since 2014,
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There are now over 300.
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It was almost a 2000 % increase and has the legal innovation work increased by 2000 %?
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Absolutely not.
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There are some, there is some really good innovation work happening in the legal space,
but I can tell you that just from, you know, I have deep relationships with a lot of folks
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in KM who
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suddenly I saw an eye appear in their name and just asked like, how did your, how has your
job changed?
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And the answer was not much.
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So, um, you know, the concept of innovation theater is real and, um, we may run into that
same thing with, with AI.
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Agreed, agreed.
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It's interesting you say 10 years because I was really digging into this subject five
years ago.
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Don't have any hard data to present, but 2019 and then at the beginning of COVID early
2020, I had the opportunity.
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mean, everybody was locked in their house, right?
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First couple of months.
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Anybody and everybody would take a call.
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It was a truly like extraordinary singular time, I think, in the world of business and
professions was everybody was just trying to figure out what to do and
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was very sort of closed off from the world.
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So, I was relatively early in kind of my exposure to the world of very high end legal, but
you could get on the phone with just about anybody, which was cool.
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And the feedback that I got was it felt like we were at the tail end of the first push for
innovation where everyone I talked to was like, yeah.
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Innovation got really important.
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So everybody put that word in somewhere, but then you have the conversations and then the
feedback is basically mirrors what, what you had.
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The interesting thing is, kind of the most recent five years, uh, it's been sort of that,
that curve, that wave has started to grow again.
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There's, there's absolutely been more hires.
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There's been more work.
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Um, but I think it's very, very similar innovation and AI sit a hundred people down and
have them define both terms and you'll have.
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you know, 400 terms, different definitions, because it's such an amorphous name, role,
topic.
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People don't know what they're supposed to do.
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Nobody else can say clearly what it is that they do do.
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So it's it's it's very much the same thing.
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Yeah.
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mean, innovation exists in other industries.
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It's usually called something different.
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I spent 10 years at Bank of America and worked in a business transformation group, which
was essentially innovation.
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I think that the reason the legal profession has latched on to the word is because clients
have commented publicly of just how un-innovative law firms have been.
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You know, they still use, I mean, you know, when I started in this actually five years
after I started.
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So this is 2013.
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I remember doing a series of road shows through Ilta that law firms would host us.
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So, I mean, I did like 24 in one year.
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So I was all over the place, ran myself into the ground, but, um, I saw the inside of 24
different law firms and I saw typewriters.
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This is 2013.
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2014 timeframe.
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So, you know, we've all heard, you know, the billable hour won't die and, um, you know,
value-based billing.
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Yeah, it's a thing.
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It's like, you know, as Richard Susskind says, you know, tell room full of millionaires,
they're doing it wrong.
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You know,
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know, yeah, the billable hour is going to die.
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That thing where you pay someone $300 an hour and charge $900 an hour for their service,
you know, one to one ratio that won't work anymore.
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At some point we're telling you, but you know, until then you're making 600 an hour.
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So yeah, totally, totally, totally agree.
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Yeah, it is.
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You know, I think AI has kind of reignited like there's been waves of pressure.
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I feel like in legal, the last one was ALS PS, right?
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The alternative legal service providers that were going to put pressure on law firms to do
value based billing.
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And you know what?
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ALS PS, I mean,
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They're still around, but it wasn't nearly the movement that the industry really thought
it was or was writing about in terms of transforming the industry.
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seems like clients kind of like it.
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They kind of like the billable hour because I think they're partly to blame as to why, why
it hasn't hasn't died because if they were demanding AFAs, I think
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I think we'd have them, we'd have more of them.
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there's an insight that I gained about a month ago from a long established, I believe
their role was, yes, CIO, chief innovation officer of a large like AmLaw 100 law firm.
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And we're having this discussion about data analysis and deriving
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Uh, you know, how do you come to a flat fee?
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How do you analyze a case and you matter compared to, mean, especially if you're, serving
large corporate clients, you, you, have, you know, similar cases for that same client that
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you could run analysis for.
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Nobody tracks time better than, you know, law firms, six minute increments.
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What was astounding to me I, and I got to admit, you know, I had not heard this before was
a very simple statement that said, yes, we did.
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Awesome data analytics.
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And we got a really good handle, we think on being able to predict how much it matter was
going to cost, you know, flat fee, you know, percentage profit on top.
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We brought that to more than one client who said, we don't trust you.
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We don't trust the math that you've done in the background to come up with that flat fee.
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We'd rather still pay you by the hour because we're assuming as always that you're just
building in so much.
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BS to that figure that we just don't we inherently don't trust it.
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And it's just fascinating because, you know, who are you supposed to really trust in this
world, right, your accountant, your doctor, your lawyer, and there's sort of that, that
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that holiness of the profession, that's oftentimes put forth the whole lawyer, non lawyer
argument, we won't get into it.
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But if you're going to, you know, elevate a profession to that level of, you know,
reliability,
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you know, fiduciary duty and trustworthiness to find out that, you know, multimillion
dollar customers are just saying, yeah, no, I don't believe it.
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And then you really realize, well, who's managing that relationship?
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You know, it's oftentimes one partner whose client that truly is.
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And that's been another interesting part of the conversation.
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And I'll, I'll, I'll end here, but it's, uh, when I've been talking to firms about
innovating, sort of going through this entire process.
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They say, you know, there's quite a tap dance.
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It's just a field of landmines because is the partner going to trust you to talk to the
end client?
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I that's like one of the biggest, biggest issues because it's their relationship they're
going to want to take it with if they do a lateral transfer.
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So trust is, is, a surprisingly large issue.
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And I got to say that I didn't fully see that coming with his, I'll say as little time in
this field as I've had.
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Yeah.
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You know, and it's not to say that value-based billing doesn't exist.
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It does.
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I've, I've actually experienced it when I 15 years ago, when I got married, uh, we did a
will in a state that was a flat fee.
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Um, when I, when I created a, uh, revocable trust, that was a flat, flat fee.
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When I did a trademark registration, that was a flat fee, but it's still, it's still on
the fringes.
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The, the meat and potatoes of legal work is still done.
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hourly.
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So, you know, I don't know how much AI is going to influence that, but it does feel like
it has reignited the conversation because people are now thinking how, okay, as a client,
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I want my law firm to be efficient, but you know, and I do want to reduce my spend.
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They have personnel and margins and overhead and things that they have to
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accommodate for right?
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make a huge investment in a Harvey implementation, for example, right?
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That's not free.
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So I can't give you the time for free and just bill you less.
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Somehow there has to be a strategy in there.
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So I don't know if you share that perspective that it seems like we're talking about it
again more.
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We certainly are and there's been similarities drawn between the US auto industry of the
20th century.
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We've got a lot of large law firms, mid-size, small.
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Same thing was true with, you can't buy a Hudson automobile anymore.
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It's only a small number, very, very large.
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There are now, of course, new electric upstarts.
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But I truly do believe that a lot of the sort of low value work is going to be so
thoroughly commoditized.
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It's like any commodity, who would have thought that computers would have been a commodity
in the 90s, right?
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They were all these specialized machines, super expensive.
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And now it's just like, whatever, go to the nearest store and buy a laptop and you'll be
fine.
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So I think that...
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You know, with the example of General Electric from what it was, the eighties of bringing
legal in-house, a lot of these technologies are going to be implemented by the clients and
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a lot of the business that especially large corps put towards their law firms is going to
be very geographically specific and very matter specific and be for the really, really
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complex matters because this all ties into the conversation that we just had.
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If you bring in, you know, I've
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I founded the Society of Legal Engineers here in the US.
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Like if you bring in some legal engineers and some business experts and you start building
systems inside a corporation that can afford to build them, you can automate, streamline a
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heck of a lot of legal processes as long as your lawyers inside the order are willing to
do it.
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And you'll see significant savings and speed over time.
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Yeah, you know, and I know there's a lot of fear, uncertainty and doubt, and especially at
law firm leadership level, you know, when like the Goldman report came out and, you know,
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I am, I am confident that there will not be one legal job net loss as a result of AI.
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I think there will be plenty that are impacted and there will be shifts, dramatic shifts
in where, how legal work is done.
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But you know, a good parallel is the accounting industry.
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So when, when spreadsheets came out 1983, I went back and looked this up.
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I was going to write a post on it.
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1983 Lotus one, two, three came out.
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There were about 850,000 CPAs.
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I don't know if you remember, I was a kid, but I was really into computers and I happened
to remember my mom owned a restaurant and she had me doing compute.
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Like I was in the back writing basic programs.
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to, I got a list of, prospects mailing list on a floppy disc, loaded it in and then
created mailing labels so she could mail out menus.
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Like, you I was that kid in 10 years old with a TI 99 four a, but I remember she had an
accountant, she had a CPA who was taught, who was asking me 10 year old, if I knew how to
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use the spreadsheets that were coming out and I didn't have a clue, but they were worried
and
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There are now 1.5 million in the accounting industry.
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Again, these are rough numbers, but I just looked them up maybe two weeks ago.
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So the industry is more than doubled.
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And if you think about impact to an industry, it's not that different in how spreadsheets
think about all of the work that accountants used to do by hand that is now done
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projections, pro formas, you know, even just basic P and L's.
247
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So
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I don't think there's going to be any job loss.
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think there's going to be a ton of impact, but no loss.
250
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I don't know.
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What's your perspective?
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I think that I can't find a good comparison for an industry that is as underserved as the
legal services industry.
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So I don't really have any worry except for if you're hiding something, which a lot of,
I'm going to be honest, professionals in the legal industry tend to do, which is, you
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know, hiding the fact that they don't know about a particular matter or are.
255
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Recycling content and billing, you know multiple hours for drafting a document that they
just change a couple terms on stuff like that's gonna go away, but there are so many unmet
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legal needs and regulations Regardless of who's running the country or what direction the
government goes There's always a very large and complex regulatory environment and you
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know, nobody here in the US can really affect You know GDPR
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or the new EU AI act.
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we're going to have to comply with regulations all over the world.
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there'd be no sort of paucity of work.
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It's just that people are going to need to change and learn and grow to adapt to the new
environment.
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And if you don't like change, then yeah, you're scared right
263
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Yeah.
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So, know, econ 101 or 102 macroeconomics supply and demand, they meet at the price of
equilibrium.
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If you look at the hourly rates of legal professionals relative to comparably trained
professionals in other fields, legal enjoys a premium.
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And it's for the exact reason that you're talking, there is way more demand
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than there is supply.
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There's a ton of unmet needs out there, even in the business world.
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For example, I had the CKO from Wilson Sonsini on the podcast and they have a platform
called Neuron where, yeah, yeah, for startups where, you know, they'll do automated tasks
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like offer letters, right?
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Like how great would it be to, but who can afford to have an attorney draft your
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Offer letters, but if it's automated and you know and they're checking all the boxes and
like you know there there is real risk even to like you go putting the wrong like go make
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an offer letter to a 1099 you've now put yourself in a potential co-employment risk
scenario right like there is all sorts of even for for entities that can afford legal
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work.
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let alone all the ones that can't.
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So I agree with you.
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think there's huge unmet needs out there and we'll, there will be shifts, but I don't
think there will be any net loss.
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Yeah, I feel obliged.
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I'm going to quote my mentor and professor from law school, Bill Henderson, who's now
working in Indiana for, you know, access to justice issues.
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But, you know, he's worked deeply in the, the business of law as it were.
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It doesn't really publish anymore on his blog, legalevolution.org, but definitely a shout
out for tons of great content.
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But his quote is, how else can an English major with three additional years of education
make a million dollars a year?
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That's kind of like, it's a lot of words, but it's a question that's posed.
284
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That's like, it's not that much more school.
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Yeah.
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You have to, you know, work for a firm as an associate.
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Uh, but you know, I, I went to a T 14 law school, you know, I didn't get a JD from there.
288
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So I'm not eligible for the, at the time, $235,000 a year.
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Initial salary that a, that a first year associate was going to make at big law.
290
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Uh, but it just goes to show like.
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you power through and you get through that sort of that gauntlet of, of, of, know,
winnowing down of, of who gets to play and who doesn't.
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And the rewards are still quite high.
293
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Yeah, absolutely.
294
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Well, you and I talked in our last conversation about AI solutions and you know, one of I
shared my opinion on Copilot, which is is not a good one really today.
295
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I have full confidence in Microsoft's ability to get this right in the long term, but they
have rushed this out.
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I mean, it's you know, I mean, and there's just this sense of urgency to put Copilot
everywhere it's on.
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even putting it on.
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They read it.
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There hasn't been a keyboard change in like.
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20 years and they've there's now going to be a Copilot key on new keyboards.
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So I think they've gotten a little bit over their skis on this.
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Like I have not had a good experience and I've talked about it.
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My listeners are probably tired of hearing me complain about it.
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But you know the more you know in the beginning I felt like they're Microsoft.
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One thing Microsoft is really good at is rewarding evangelists.
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So they have this MVP program, the Microsoft.
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Yeah.
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professional and they re and people like evangelize and drink the Kool-Aid and and spout
it and they have influence.
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And I think that, you know, in the beginning, before people really got their hands on it,
they just assumed that it was going to be great and it's not great.
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At least not yet from my perspective.
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I think there's a lot of limitations.
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I don't know.
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Where do you stand on current state of Copilot?
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Having worked intimately with knowledge professionals that work very heavily in documents.
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I can tell you that automating and creating magic for people whose bread and butter is
what you're messing with.
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It's not.
317
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It's not difficult.
318
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It's not extremely difficult, but it is much more specific than most people would like to
imagine that it is.
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And it's much more time consuming and a grind than most people would like to accept.
320
00:27:55,403 --> 00:28:07,836
Um, so, uh, I keep on quoting myself and others, but, uh, another thing that I often say
these days is, you know, one of the, the, the worst tricks, the ChatGPT GPT, you know,
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pulled on the world was, you know, it convinced that AI was, was good at everything
because it was just such, you know, I've seen so many lectures talking about, know, the
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most rapidly adopted platform in history, ChatGPT GPT, and, know, why is that?
323
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And it's like all of the technology already existed.
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It just wasn't as fun.
325
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Right.
326
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So getting back to Copilot, it's just not that it's not that much fun because how often
are you really pleasantly surprised?
327
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Right.
328
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And I think you really have to spend time with your end users, understanding specifically
what it is exactly that they do beginning to end and really focus on where can I make
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magic?
330
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And you know, the whole conversation about like, you know, do you, are you making, you
know, and
331
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an aspirin or a vitamin, you, helping people do something that's sort of tangential or are
you really solving a huge pain point?
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And, um, I think formatting is a big deal.
333
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haven't really seen that much like actual, I mean, let's call it like voice activated.
334
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mean, co-pilot is like, I want to be able to communicate with it.
335
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I want to be able to tell it like, fix this thing about my document.
336
00:29:15,384 --> 00:29:16,245
Right.
337
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Um, and the, the software company I was at, Xmentium, one of, one of the things about
automatically building documents.
338
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was that the numbering was always rock solid, the outline numbering.
339
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And I don't think anyone suffers more from outline shenanigans than lawyers, right?
340
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The number of times I've heard folks say, I would be doing a pitch, I'd be saying, hey,
yeah, this platform does this and it automatically builds your document and the outline,
341
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no matter what you do, no matter what you change is going to be completely accurate.
342
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Roman numeral ads will be in the right place.
343
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And people will say, you know, I was crying over my tab key last night because I was
trying to like manually build.
344
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just gave up on styles, gave up on the outline control and was, you know, had to go
through and then, you know, last minute somebody wants to make a change.
345
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that's, that's where I think we're going to start to see making people truly happy, but
we're not there yet.
346
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And it's a system that's trying to do magic and everything and not really being that
magic.
347
00:30:13,518 --> 00:30:13,898
Yeah.
348
00:30:13,898 --> 00:30:16,838
Speaking of the formatting issue, that's one of the areas.
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So I, I, I've tried so many times to, use Copilot Um, I paid for a year's license of it at
$30 a month.
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wanted to get value.
351
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So I have tried.
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00:30:29,158 --> 00:30:38,458
One of the things I try is like when I go to ChatGPT GPT and I get back a bulleted list
and I've tried multiple times copying, pasting it into a word document, the bullets don't
353
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come over like in normal rich texts.
354
00:30:40,688 --> 00:30:41,874
So I prompted.
355
00:30:41,874 --> 00:30:43,656
But it's clear what they are, right?
356
00:30:43,656 --> 00:30:44,337
They're tabbed.
357
00:30:44,337 --> 00:30:48,661
There's a little emoji, you know, dot.
358
00:30:48,661 --> 00:30:55,088
I've asked Copilot to clean it up, put, these real bullets, and it spit out the
instructions to do it manually.
359
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And I'm like, man.
360
00:30:56,643 --> 00:31:05,462
Or even better, let me ask you this question, given the tight relationship and
interoperability, why are you using ChatGPT GPT and not just using Copilot?
361
00:31:05,462 --> 00:31:12,638
Yeah, exactly, because I have had too many bumps on my head trying to use Copilot.
362
00:31:13,070 --> 00:31:14,111
Yep.
363
00:31:14,111 --> 00:31:14,832
Plain and simple.
364
00:31:14,832 --> 00:31:18,374
It's nerfed, guard railed, whatever term you want to use.
365
00:31:18,614 --> 00:31:21,426
It's insane how many times I have done the exact same thing.
366
00:31:21,426 --> 00:31:25,214
And I think that's, I'm not here to trash talk anybody's, hard work.
367
00:31:25,214 --> 00:31:26,400
mean, co-pilot.
368
00:31:26,400 --> 00:31:28,431
It's amazing to exist.
369
00:31:28,431 --> 00:31:32,224
It's a lot of work, but it's not doing what people want it to do.
370
00:31:32,224 --> 00:31:35,386
And you you know, there are certain things that it refuses to do.
371
00:31:35,386 --> 00:31:36,277
You're like, forget it.
372
00:31:36,277 --> 00:31:37,738
I'm just going to ChatGPT GPT.
373
00:31:37,738 --> 00:31:39,489
Cause I know what's going to go for me.
374
00:31:39,583 --> 00:31:40,203
exactly.
375
00:31:40,203 --> 00:31:40,487
Yeah.
376
00:31:40,487 --> 00:31:46,006
had a, actually that Ilta, that Ilta roster study that I was telling you about.
377
00:31:46,006 --> 00:31:51,459
I, I put, um, all of the titles, the job titles with innovation.
378
00:31:51,459 --> 00:32:02,415
I cat, I bucketed them into, um, C-suite direct, senior director, director, attorney
manager, analyst, and I gave it examples.
379
00:32:02,415 --> 00:32:08,010
And then I uploaded the spreadsheet and told, or now I'm sorry in
380
00:32:08,010 --> 00:32:14,133
Excel, the in-app Copilot, asked it to mimic what I did completely choked.
381
00:32:14,133 --> 00:32:20,315
So I took the exact same prompt, paste it into ChatGPT GPT, uploaded the spreadsheet and
it did it.
382
00:32:20,315 --> 00:32:22,116
Now it didn't do it perfectly.
383
00:32:22,116 --> 00:32:27,978
There were a ton of other, like it bucketed way too many in other.
384
00:32:28,599 --> 00:32:31,430
and like it made some silly mistakes.
385
00:32:31,430 --> 00:32:37,430
Like, uh, there were titles with the word chief in it that it didn't
386
00:32:37,430 --> 00:32:49,629
recognized as C suite and I prompted it like I I kind of scolded it like why did you not
put titles with chief in the C suite and he was like, oh sorry, I should have done that
387
00:32:49,629 --> 00:32:50,699
and then it would fix it.
388
00:32:50,699 --> 00:32:56,023
But yeah, I mean, uh, ChatGPT GPT and Claude aren't perfect either.
389
00:32:56,023 --> 00:33:06,210
But what, is your perspective on like purpose built, you know, solutions for legal versus
the, general J uh, gen AI.
390
00:33:06,398 --> 00:33:08,137
applications that are out there.
391
00:33:09,377 --> 00:33:22,186
I some of them work, but referring to recent conversations I've had, you can't even think
about it honestly as legal work.
392
00:33:22,186 --> 00:33:27,660
There's just so many different tech stacks that so many different types of lawyers use.
393
00:33:27,660 --> 00:33:37,837
think, I'll say we, sort of like greater legal technology ecosystem really has to start
talking about like, what's the practice area?
394
00:33:38,226 --> 00:33:42,928
that you're applying your technology to, not just like, it's for lawyers, right?
395
00:33:43,149 --> 00:33:45,870
Because it doesn't work right.
396
00:33:46,071 --> 00:33:49,193
There's an early example that I cited.
397
00:33:49,193 --> 00:34:00,320
mean, it was fascinating to have a conversation with someone who was an established patent
professional in a reasonably sized IP boutique.
398
00:34:00,341 --> 00:34:06,577
Him and his team filing 300 or more patents per year, and they were working with a
platform that would take
399
00:34:06,577 --> 00:34:17,297
Uh, the initial inventors disclosure, their description of what, you know, the novel idea
was in their invention and turn it into a set of claims, which is, know, the very core
400
00:34:17,297 --> 00:34:20,257
meat of, a very large patent application.
401
00:34:20,257 --> 00:34:31,617
I want a professional that's doing something 300 or more times per year is telling you
that a platform like out of the gate is saving them 50 % of like the time spent on each
402
00:34:31,617 --> 00:34:32,297
project.
403
00:34:32,297 --> 00:34:33,697
That's that's enormous.
404
00:34:33,697 --> 00:34:34,991
And just to
405
00:34:34,991 --> 00:34:42,267
circle back to our earlier conversation, patent prosecution, patent drafting, very much a
place where you can flat-fee quote upfront.
406
00:34:42,267 --> 00:34:44,338
Cause you know, what are the unknowns?
407
00:34:44,338 --> 00:34:49,092
I see your technology, I will draft, we will push it through the USPTO as best we can.
408
00:34:49,092 --> 00:34:52,475
So that's a specific use case.
409
00:34:52,635 --> 00:35:03,714
And you know, one quick other one that I looked at and I've had, I've spoken to local
governments and law enforcement about is taking police body cam footage, the transcript
410
00:35:03,714 --> 00:35:05,145
just from the audio.
411
00:35:05,149 --> 00:35:08,791
and running that through a platform and generating a police report.
412
00:35:08,791 --> 00:35:11,733
And we're talking at least 50 % time savings.
413
00:35:11,733 --> 00:35:16,365
So this is kind of my view on purpose built versus general.
414
00:35:16,365 --> 00:35:19,777
There's things that are supposed to help people in business.
415
00:35:19,777 --> 00:35:24,079
There's, know, gen AI and technical tools that are supposed to help people in legal.
416
00:35:24,079 --> 00:35:34,767
And then there's like somewhat boring, but very, very specific purpose built tools where
the model has been detuned, hallucinations trained correctly.
417
00:35:34,767 --> 00:35:38,622
and weighted properly that it like does magic.
418
00:35:38,622 --> 00:35:41,015
And that's really what you're expecting the AI to do.
419
00:35:41,388 --> 00:35:41,708
Yeah.
420
00:35:41,708 --> 00:35:48,101
You and I talked a little bit about small language models and ones that, that you can run
locally.
421
00:35:48,101 --> 00:35:55,364
mean, you know, Meta puts out llama, which you know, you can download and run locally.
422
00:35:55,364 --> 00:36:01,407
I haven't done it, but I think I've downloaded it, but really just kind of played around.
423
00:36:01,407 --> 00:36:08,770
I haven't done anything serious with it, but I think, I think you were talking about how
you could
424
00:36:09,122 --> 00:36:21,166
leverage a small language model for something that is really sensitive, like a patent
application or transactional documents and work on them locally, blow the thing away and
425
00:36:21,166 --> 00:36:28,384
then re-download it to make sure that there's no overlap in customer data.
426
00:36:28,384 --> 00:36:30,826
mean, is that, people really doing that?
427
00:36:31,561 --> 00:36:34,003
That's the exact story that I got.
428
00:36:34,003 --> 00:36:41,169
So for full clarity, the police body cam app that was a private instance run on the cloud,
I believe.
429
00:36:41,850 --> 00:36:52,699
But specifically the patent drafting application, the claim drafting was a local
downloaded model that didn't learn or remember anything.
430
00:36:52,699 --> 00:36:59,717
So it was interesting talking to the creators of this platform and they're saying, now
there's absolutely no way that if you're working on a
431
00:36:59,717 --> 00:37:08,101
patent for Google and then you need to work on a patent for Apple, it is totally
impossible for there to be any sort of cross-infection.
432
00:37:08,101 --> 00:37:18,425
But because it's a downloadable model and we only updated every whatever it is quarter,
delete it like you said, redownload it and then use it for your Apple work.
433
00:37:18,425 --> 00:37:21,486
And then you are like so air gapped, it's not even funny.
434
00:37:21,486 --> 00:37:27,649
But overall, local models, I think we spoke about sort of...
435
00:37:28,141 --> 00:37:29,772
It's not American exceptionalism.
436
00:37:29,772 --> 00:37:39,390
It's a passion for what I'll say is avoiding the true sort of energy costs or implications
of, you know, what it is that we do.
437
00:37:39,511 --> 00:37:40,181
Giant homes.
438
00:37:40,181 --> 00:37:42,913
I used to work in heating and cooling, high efficiency analysis.
439
00:37:42,913 --> 00:37:47,297
You know, it's just like three air conditioners on a house, gigantic cars.
440
00:37:47,297 --> 00:37:56,284
And I'm not going to go on a bender about save the trees, but I'm just saying that, you
know, our nation is so incredibly wealthy that we have the absolute privilege of
441
00:37:57,049 --> 00:38:00,530
almost completely ignoring how much energy we consume to do something.
442
00:38:00,530 --> 00:38:04,251
And I really think that's taken hold in AI.
443
00:38:04,251 --> 00:38:19,355
again, not going into all of the environmental hazards of AI, but like the real fallback
to that is we're not building the tools that we could that have way better privacy
444
00:38:19,355 --> 00:38:25,367
controls and way better security because we're just saying, well, there's going to be a
new model.
445
00:38:25,367 --> 00:38:27,137
Claude puts out something new.
446
00:38:27,365 --> 00:38:31,376
Uh, you know, open AI makes their adjustments and it's just going to be awesome.
447
00:38:31,376 --> 00:38:39,909
Like at what other time in industry were we, were we so passionate about using like the
brand new, most new thing.
448
00:38:39,909 --> 00:38:44,910
It's like a quick comparison is, you know, I'll go shopping for a car.
449
00:38:44,910 --> 00:38:47,561
They do the sort of model refreshes, right?
450
00:38:47,561 --> 00:38:51,302
You don't get the first year of the new model refresh.
451
00:38:51,302 --> 00:38:55,781
You get sort of the, let the company learn how they're building that exact.
452
00:38:55,781 --> 00:39:01,803
form and feature set and then buy in, you know, before they sort of switch over again.
453
00:39:01,803 --> 00:39:03,854
And I really think that mindset's gonna come out.
454
00:39:03,854 --> 00:39:19,220
I think we're gonna see a lot more small compact local models running and possibly some
steps taken back from a pure SaaS model to the point of like, go out and get this kind of
455
00:39:19,220 --> 00:39:25,777
laptop that has this level or more of processor and it will run the tool that we're gonna
give you.
456
00:39:25,777 --> 00:39:32,393
And it's going to do magic for you, but it won't be cloud based because, you know, that's
not the way it should work.
457
00:39:32,942 --> 00:39:49,142
Yeah, I'm one of those suckers who, uh, I bought a 2022 Tundra after it was completely
overhauled and, all of the 2022s, the non-hybrid 2022s and half of the 2023s have to have
458
00:39:49,142 --> 00:39:51,222
complete engine replacement.
459
00:39:51,562 --> 00:39:52,902
Yeah.
460
00:39:52,902 --> 00:39:54,698
So they're great.
461
00:39:54,698 --> 00:40:00,442
Yeah, you know, and the problem is like you could just you just I could just rack up
miles.
462
00:40:00,442 --> 00:40:05,086
They have announced the recall, but they have not established the process yet.
463
00:40:05,086 --> 00:40:08,007
I mean, imagine how it's hundreds of thousands of vehicles.
464
00:40:08,068 --> 00:40:17,995
So, you know, I could just drive mine forever and I know I'm to get a new engine, but
you're going to be out of a vehicle for eight to 10 weeks and they give you like 40 bucks
465
00:40:17,995 --> 00:40:18,565
a day.
466
00:40:18,565 --> 00:40:23,228
I'll be driving the clown car and I'm six foot five, 270 like.
467
00:40:24,066 --> 00:40:26,629
You know, um, so I'm not looking forward to it.
468
00:40:26,629 --> 00:40:27,000
You know what?
469
00:40:27,000 --> 00:40:29,193
And I know better because you're right.
470
00:40:29,193 --> 00:40:36,532
You do want to buy it a year or two, uh, after the remake and then, and then lay your
money down.
471
00:40:36,546 --> 00:40:43,456
At least I actually go for the post, the midlife refresh where you get a couple of
upgrades.
472
00:40:43,456 --> 00:40:44,834
That's my strategy.
473
00:40:44,834 --> 00:40:50,257
Yeah, I wish I would have followed that advice because now I'm stuck with a view.
474
00:40:50,257 --> 00:40:56,951
mean, I, I'm to take a beating because when you look up the VIN in Kelly blue book, it
shows the recall.
475
00:40:56,951 --> 00:40:58,822
So anywhere I traded in, they're going to know.
476
00:40:58,822 --> 00:41:08,678
And if I were to sell it to a private seller who wants to get a new engine, you know,
maybe, but, um, all right, well switching gears, uh, you and I talked a little bit about
477
00:41:08,678 --> 00:41:12,170
Harvey and, um, Harvey's a really interesting case.
478
00:41:12,170 --> 00:41:12,970
Like,
479
00:41:13,038 --> 00:41:21,968
You know, they have their series B, which was, think like last December, November,
something like that.
480
00:41:21,968 --> 00:41:28,678
It was a 700 million ish valuation, 715.
481
00:41:28,918 --> 00:41:37,498
Seven months later, July, 2024, 1.5 billion was the valuation of their series C round.
482
00:41:37,498 --> 00:41:39,756
So they doubled in value in seven months.
483
00:41:39,756 --> 00:41:44,910
Now, what could have taken place in so think about how difficult it is to double
enterprise value, right?
484
00:41:44,910 --> 00:41:48,473
Like they didn't double, they didn't even double revenue.
485
00:41:48,754 --> 00:41:52,017
I think they went from 20 to 30 and those are unofficial numbers.
486
00:41:52,017 --> 00:42:03,416
They don't disclose revenue, but you know, so, um, you know, they've had a couple of
interesting pivots, you know, they were trying to raise 600 million to buy VLex and then
487
00:42:03,416 --> 00:42:04,808
that fell through.
488
00:42:04,808 --> 00:42:07,758
They've been running in stealth mode and now they're
489
00:42:07,758 --> 00:42:14,238
I think starting to realize that there's been a little bit of, you know, skepticism about
the platform.
490
00:42:14,238 --> 00:42:14,978
I don't know.
491
00:42:14,978 --> 00:42:18,342
What's your take on, on all the, these happenings.
492
00:42:18,353 --> 00:42:30,160
Sure, I've been thinking about it a little bit and I don't know if we can call it the boy
band model of entrepreneurship and tech startups, but I'm gonna be honest, I think they
493
00:42:30,160 --> 00:42:40,809
did a truly stellar job of reading what was going to look good to investors, to the
market.
494
00:42:40,809 --> 00:42:43,347
I really been thinking about this.
495
00:42:43,347 --> 00:42:47,023
I wanna say, if you've seen the way that
496
00:42:47,023 --> 00:42:53,515
Ford Motor Company started assembly line and has grown and it became incredibly valuable,
of course, as a company.
497
00:42:54,475 --> 00:43:11,900
Imagine if like it happened again and you saw in a similar industry that a company was
sort of situating itself like just like a previous successful sort of like business model.
498
00:43:11,900 --> 00:43:14,160
And I think that's what Harvey did very, very well.
499
00:43:14,160 --> 00:43:16,501
They knew what was going to appeal to the market.
500
00:43:17,361 --> 00:43:27,521
They knew, I think, with decent confidence that they didn't need to have a fully fleshed
out magical product that made everyone happy.
501
00:43:27,521 --> 00:43:30,731
They needed to look really good coming out of the gate.
502
00:43:30,731 --> 00:43:33,361
And they did really well on that.
503
00:43:33,461 --> 00:43:46,277
And because we have these, the industrial revolution has enough sort of back history, we
can look at it, how the different companies, American Automotive now is only a few.
504
00:43:46,627 --> 00:43:57,672
I think a lot of investors are prognosticating that Harvey is going to win, that they just
went above a couple of critical thresholds, know, started off with not that much, but
505
00:43:57,672 --> 00:44:07,266
looked really good doing it and then got enough traction, got enough customers where it's
just like, whether they bought Villex or not, they look like they're going to be a winner
506
00:44:07,266 --> 00:44:09,487
in more than one space.
507
00:44:09,487 --> 00:44:14,009
And so you might as well invest early, the earlier, the better.
508
00:44:14,189 --> 00:44:18,151
because they're probably going to win more likely than many others.
509
00:44:19,292 --> 00:44:21,704
And that's where I think a lot of the bets are being laid.
510
00:44:21,704 --> 00:44:26,436
So I think, you know, if you look at our, do the revenues justify the valuation?
511
00:44:26,436 --> 00:44:30,309
You know, no, but it's, you know, human optimism, right?
512
00:44:30,309 --> 00:44:34,761
But also just people really gaming out, like how is this going to work?
513
00:44:34,761 --> 00:44:40,755
You know, how many different tech platforms is a law firm going to be hiring to do X, Y
and Z?
514
00:44:40,755 --> 00:44:41,615
And if...
515
00:44:41,709 --> 00:44:43,730
you can get to that critical mass.
516
00:44:43,730 --> 00:44:52,443
You can be Harvey, you know, they didn't buy VLikes this time, but they've definitely
signaled to the market their willingness to, you know, work on very large acquisition
517
00:44:52,443 --> 00:44:53,233
deals.
518
00:44:53,233 --> 00:45:02,957
And I think that's very much just a snowball that keeps happening because, you know,
they'll be the one platform to rule them all if everything goes their way.
519
00:45:03,010 --> 00:45:03,790
Yeah.
520
00:45:03,790 --> 00:45:04,060
Yeah.
521
00:45:04,060 --> 00:45:05,171
There's real value there.
522
00:45:05,171 --> 00:45:08,762
It's not like these are bored ape NFTs, right?
523
00:45:08,762 --> 00:45:14,315
what you, they're, they are building a real business.
524
00:45:14,315 --> 00:45:19,997
Um, it's just the, um, their, their go-to-market approach is, interesting.
525
00:45:19,997 --> 00:45:30,892
Um, you know, in my experience, having, having relationships and experience in
526
00:45:30,892 --> 00:45:44,529
your go-to-market team in legal tech, not just having lawyers on staff who've practiced in
big law, but actually having your business, your go-to-market team understand the dynamics
527
00:45:44,529 --> 00:45:51,313
in legal tech, which is unique, is a really important ingredient.
528
00:45:51,313 --> 00:45:55,095
When I look at their go-to-market team, I don't see a ton of that.
529
00:45:55,475 --> 00:46:00,780
I see a lot of folks, really smart looking folks, but
530
00:46:00,780 --> 00:46:09,346
Yeah, it's been, and again, the stealth mode and then now coming out of it, it's been,
it's been interesting as an outsider who's had very little exposure.
531
00:46:09,346 --> 00:46:12,739
I've seen, I've seen, you know, the stuff they published on the web.
532
00:46:12,739 --> 00:46:15,740
I've actually seen a little bit more than that.
533
00:46:16,702 --> 00:46:18,153
You know, it looks interesting.
534
00:46:18,153 --> 00:46:21,645
It looks like, it looks like it's a UI play.
535
00:46:21,885 --> 00:46:28,800
You know, they're really crafting a user experience for legal that's
536
00:46:28,802 --> 00:46:32,016
going to always probably leverage open AI, right?
537
00:46:32,016 --> 00:46:33,667
They're one of their biggest investors.
538
00:46:33,667 --> 00:46:36,340
So, it's interesting.
539
00:46:36,369 --> 00:46:52,569
I'd have to imagine, I feel obliged to point out that the specific strategy is familiar to
the private equity, venture capital space in the pros that I've talked to in that region,
540
00:46:52,569 --> 00:47:05,409
the ones that vet and invest in, put a lot of dollars into tech, AI tech, legal tech, see
that it is an emerging way to grow a large business in.
541
00:47:05,717 --> 00:47:16,533
You you're you're building the plane as it flies and that's much more acceptable than it
used to be because the Technology is happening so quickly and because there are so many
542
00:47:16,533 --> 00:47:19,034
unknowns about what is AI gonna do?
543
00:47:19,034 --> 00:47:20,355
What is it going to do next?
544
00:47:20,355 --> 00:47:29,900
know, they say You know if you've got a market opportunity you realize that it's your TAM
is your total addressable market is is big enough and it's not being satisfied or you can
545
00:47:29,900 --> 00:47:35,397
do it cheaper You've got a business opportunity great or you can be yeti coolers and you
can convince people
546
00:47:35,397 --> 00:47:42,421
there's this new thing that you never spent a lot of money on, but now we have a new
awesome thing, new market, you do that.
547
00:47:43,121 --> 00:47:52,187
I think it would be sort of, it was impossible to ascertain like what was the big
successful market play for legal, partly because there's so many different practice areas,
548
00:47:52,187 --> 00:48:03,113
but partly because I think it was especially hard to even come up with that magical thing
that you could convince legal professionals to sort of buy into that, you there is no Yeti
549
00:48:03,113 --> 00:48:03,919
cooler.
550
00:48:03,919 --> 00:48:05,219
for lawyers, look, it does this thing.
551
00:48:05,219 --> 00:48:06,640
It's like, don't want to change.
552
00:48:06,640 --> 00:48:07,450
I don't like that.
553
00:48:07,450 --> 00:48:10,731
Or that makes me more efficient and I don't want to the billable model.
554
00:48:10,731 --> 00:48:11,271
Right.
555
00:48:11,271 --> 00:48:19,393
So I've talked to a decent number of big law customers of Harvey who very much have input
into the product.
556
00:48:19,393 --> 00:48:23,174
So they are, is still sort of like a development developing mindset.
557
00:48:24,075 --> 00:48:27,035
I would love to hear some of those product conversations.
558
00:48:27,035 --> 00:48:30,416
You know, they said this, they said that, how do we rectify?
559
00:48:30,416 --> 00:48:33,233
It's kind of how I describe what a lot of my job is, is that
560
00:48:33,233 --> 00:48:42,233
sort of Venn diagram process of finding enough to be successful without, you know, making
anybody too upset about not satisfying all their needs.
561
00:48:42,274 --> 00:48:43,096
Yeah.
562
00:48:43,096 --> 00:48:45,152
I mean, it's going to be, it's going to be an interesting journey.
563
00:48:45,152 --> 00:48:47,464
I know we're running out of time here.
564
00:48:47,503 --> 00:48:48,861
Yeah, I'm pretty good.
565
00:48:48,861 --> 00:48:49,887
So this is your show.
566
00:48:49,887 --> 00:48:50,430
You're running it.
567
00:48:50,430 --> 00:48:51,926
Happy to do whatever you need.
568
00:48:51,970 --> 00:48:58,992
Yeah, the well, guess just kind of wrapping up one final question.
569
00:48:58,992 --> 00:49:11,295
So what would you say to a firm who is starting to map out their gen AI strategy in terms
of where to get started?
570
00:49:11,295 --> 00:49:19,718
Because there's, you know, there's a lot of confusion in that space and there's a lot of
different approaches I see being thrown around.
571
00:49:19,718 --> 00:49:21,638
I've always advocated for
572
00:49:21,696 --> 00:49:25,928
start with the lowest risk, highest reward use cases possible.
573
00:49:25,928 --> 00:49:29,689
And a lot of those exist on business, on the business of law side, right?
574
00:49:29,689 --> 00:49:32,901
Finance, marketing, HR, right?
575
00:49:32,901 --> 00:49:34,851
You don't have client data.
576
00:49:35,652 --> 00:49:43,936
know, it's, it's, if something goes wrong, it's not, you're not putting your, your client
and your fiduciary obligations at risk.
577
00:49:43,936 --> 00:49:44,386
I don't know.
578
00:49:44,386 --> 00:49:50,228
What would you say to a firm who's starting to think about this and as to where to start?
579
00:49:50,587 --> 00:49:52,739
Sure, well, it's gonna take resources.
580
00:49:52,739 --> 00:49:55,641
So you're gonna have to make that hire.
581
00:49:55,701 --> 00:49:59,197
And I think you can find unicorns are out there.
582
00:49:59,197 --> 00:50:02,727
I provide certain services, consulting and advisory.
583
00:50:02,727 --> 00:50:12,095
know a lot of other folks that do about, you're not gonna hire someone in-house right
away, but at least talk to someone who knows this process and understands the psychology
584
00:50:12,095 --> 00:50:14,417
specifically about working with law firms.
585
00:50:14,417 --> 00:50:16,198
That's number one.
586
00:50:16,398 --> 00:50:17,839
Number two is,
587
00:50:20,133 --> 00:50:29,358
Don't ever, don't expect anything whiz bang from any type of new provider, especially if
it's an actual firm.
588
00:50:30,179 --> 00:50:39,864
The most disappointing conversations I have with people are like, given sort of your
privacy requirements, and this is firms, but also other organizations, given your privacy
589
00:50:39,864 --> 00:50:48,089
requirements, given your budget, given your appetite for risk and innovation, you're going
to have to stick with whatever it is.
590
00:50:48,933 --> 00:50:52,234
that your current software vendors are willing to provide you.
591
00:50:52,234 --> 00:50:54,265
Like what new platform should you get?
592
00:50:54,265 --> 00:50:56,965
What's your first step in AI or gen AI?
593
00:50:56,965 --> 00:51:02,187
Like talk to every one of your current relationships and see what it is that they're
doing, right?
594
00:51:02,187 --> 00:51:13,060
Because it's just like, you know, I talked to, you know, the CISOs of the world and the IT
managers and they're like, there's no way we're gonna keep our employees from going off
595
00:51:13,060 --> 00:51:14,240
the rails.
596
00:51:14,481 --> 00:51:16,229
lot of these platforms are just not.
597
00:51:16,229 --> 00:51:20,830
well established enough to have the proper guard rails, the SOC 2, whatever it might be.
598
00:51:20,830 --> 00:51:23,591
And so that's, that can be disappointing.
599
00:51:24,031 --> 00:51:29,953
But the flip side of that is, you know, go play in co-pilot is not the best advice either.
600
00:51:29,953 --> 00:51:38,415
So I would say starting out is, you know, be intentional about your resources, be small in
your aspirations, but also in your, your wins.
601
00:51:38,415 --> 00:51:39,995
Don't shoot for a big win.
602
00:51:39,995 --> 00:51:45,905
And also, you know, talk to your core providers, which in the case of law firms, they've
got the huge advantage.
603
00:51:45,905 --> 00:51:56,125
I think of having that small cohort of, you know, Thomson Reuters and all their, you know,
that, that, that small cadre of legal information service providers that have been buying
604
00:51:56,125 --> 00:52:04,605
these other platforms and have been connecting them and have the budget to build them into
robust solutions and to just, you know, I mean, how many people were using co-counsel,
605
00:52:04,605 --> 00:52:05,005
right?
606
00:52:05,005 --> 00:52:07,285
Like here's this thing that helps you draft.
607
00:52:07,285 --> 00:52:08,885
Like, you know, I don't want to use it.
608
00:52:08,885 --> 00:52:10,015
know how to draft a document.
609
00:52:10,015 --> 00:52:12,675
Like, well, give it to an associate.
610
00:52:12,675 --> 00:52:15,005
And if it makes them faster, it makes them faster.
611
00:52:15,005 --> 00:52:15,913
And then
612
00:52:15,931 --> 00:52:19,904
figure out your business of law and your profit margins later.
613
00:52:20,024 --> 00:52:21,355
Yeah, that's good advice.
614
00:52:21,355 --> 00:52:34,235
mean, I think it's, that's a prudent path is to, you know, maximizing that risk reward
equation, talk to existing vendors that you are already established in the firm and who
615
00:52:34,235 --> 00:52:39,349
you've already made investments and commitments in and, uh, start plotting your journey
there.
616
00:52:39,349 --> 00:52:40,430
think that's,
617
00:52:40,593 --> 00:52:49,537
I do a lot of talking people down and I've got decades of experience in it, know, working
as a contractor, walking into somebody's building and they've got, they know exactly
618
00:52:49,537 --> 00:52:57,620
what's wrong and you're like, okay, let's talk about, you know, what are the symptoms
before you try to pay me for a cure that won't work, right?
619
00:52:58,101 --> 00:52:59,007
Small wind.
620
00:52:59,007 --> 00:53:12,386
I heard this quote, I can't remember where recently about Albert Einstein said that if he
had a problem that were to have the potential to end humanity and he had one hour to solve
621
00:53:12,386 --> 00:53:19,500
it, he would spend 59 minutes trying to understand the problem in one minute coming up
with a solution.
622
00:53:20,581 --> 00:53:22,062
I mean, I think that's...
623
00:53:22,242 --> 00:53:24,283
That's, that's prudent advice.
624
00:53:24,343 --> 00:53:25,973
you gotta understand what you're solving for.
625
00:53:25,973 --> 00:53:30,925
And with technology, it's so easy to get, I call it ADSO instead of ADD.
626
00:53:30,925 --> 00:53:32,976
It's a 10 attention deficit.
627
00:53:32,976 --> 00:53:34,546
Ooh, shiny object.
628
00:53:34,547 --> 00:53:40,649
You know, it's a, it's, it's one step above, um, ADD.
629
00:53:40,649 --> 00:53:50,773
So, well, um, how, how to wrap it up here, how do folks get in touch with you, learn more
about the, the, the work that you do or the writing that you do, how, to, how to folks
630
00:53:50,773 --> 00:53:51,515
find you.
631
00:53:51,515 --> 00:53:54,988
Sure, absolutely on LinkedIn, definitely not on Twitter.
632
00:53:54,988 --> 00:54:02,454
I'll start with that website, gammawave.ai, know, email, eric at gammawave.ai.
633
00:54:02,454 --> 00:54:08,349
But I'm findable on LinkedIn and I think there's only two people in the world that have my
first and last name.
634
00:54:08,349 --> 00:54:11,191
So honestly, you can Google me and find me.
635
00:54:11,406 --> 00:54:14,930
That's amazing because I have a much more unique first name and last name.
636
00:54:14,930 --> 00:54:19,475
It feels like Theodore Theodoropoulos and there's several.
637
00:54:19,475 --> 00:54:21,935
So that's surprising.
638
00:54:21,935 --> 00:54:23,820
Greece is a big country, if I'm guessing right.
639
00:54:23,820 --> 00:54:24,792
Yeah.
640
00:54:24,835 --> 00:54:25,206
All right.
641
00:54:25,206 --> 00:54:26,010
Well, good stuff, man.
642
00:54:26,010 --> 00:54:29,425
I really appreciate you spending some time and hope to see you soon.
643
00:54:29,425 --> 00:54:29,887
You bet.
644
00:54:29,887 --> 00:54:30,482
Thanks for having me.
645
00:54:30,482 --> 00:54:31,414
Really appreciate it.
646
00:54:31,414 --> 00:54:32,736
All right, take care.
00:00:03,899
Eric, how are you this afternoon?
2
00:00:03,899 --> 00:00:05,920
Fantastic, thanks for having me, Ted.
3
00:00:05,970 --> 00:00:07,011
Awesome.
4
00:00:07,011 --> 00:00:12,436
So you and I got connected on LinkedIn as so many of my guests and I do.
5
00:00:12,436 --> 00:00:20,583
And I think we were riffing on fractional chief AI officer and legal and one thing led to
another.
6
00:00:20,583 --> 00:00:27,749
And you and I chatted and I think it would, it's going to be a great conversation talking
about AI and legal.
7
00:00:27,749 --> 00:00:31,202
But before we get into that, let's, let's get you introduced.
8
00:00:31,202 --> 00:00:33,826
So you, you have an interesting path.
9
00:00:33,826 --> 00:00:44,461
You started your career in construction and then later pivoted to legal and you've worked
in a variety of capacities, including a fractional chief AI officer.
10
00:00:44,461 --> 00:00:52,734
And sounds like you spent some time in the startup world as well, but why don't you tell
us a little bit about who you are, what you do and where you do it.
11
00:00:52,977 --> 00:00:57,361
Sure, cut me off if I start to run long, because it is a twisted tale.
12
00:00:57,361 --> 00:01:01,204
I like to stay entertained as I sort of learn and grow through my career.
13
00:01:01,305 --> 00:01:02,726
Absolutely correct.
14
00:01:03,007 --> 00:01:10,213
During the dot-com boom here in Chicago, tons of construction, so I kind of kicked off my
career general contractor, property developer.
15
00:01:10,995 --> 00:01:18,147
Had a good run of it, but definitely always kind of had that thirst for just truly
intellectually engaging.
16
00:01:18,147 --> 00:01:29,310
work and I pivoted my career about 10 or more years ago to focus more on, you know,
technology enabled business process, legal process, just really was feeling some
17
00:01:29,310 --> 00:01:36,512
opportunities as I kind of moved through my life and through the world for, you know, so
many different things that could be done better.
18
00:01:36,512 --> 00:01:46,765
Uh, you know, in, the meantime, I've, uh, you know, spent a little bit of time on boats,
on Navy pier, you know, got my captain's license to sort of like continuing the learning
19
00:01:46,765 --> 00:01:47,601
adventure.
20
00:01:47,601 --> 00:02:00,401
as it were, but went to law school for a brief master's program where I, you know, really
drilled down on legal process, process improvement, tech enabled law and all everything
21
00:02:00,401 --> 00:02:02,021
sort of related there.
22
00:02:02,021 --> 00:02:12,601
And yeah, spent some time at a startup focusing on basically transactional law, legal,
legal departments at very large organizations and how is it that they manage their
23
00:02:12,601 --> 00:02:13,381
language?
24
00:02:13,381 --> 00:02:17,513
And then I've been consulting for a while and then
25
00:02:17,565 --> 00:02:26,141
President Biden put out, you know, the executive order for, you know, every department,
every administration should have an AI officer.
26
00:02:26,141 --> 00:02:33,076
And that kind of kicked off my market exploration of, who else is looking for, you know,
an AI officer?
27
00:02:33,076 --> 00:02:44,994
And as I might've mentioned earlier, the most popular response that I get when I talk
about that type of role, which everyone recognizes as being brand new is, wow, that's an
28
00:02:44,994 --> 00:02:46,009
expensive hire.
29
00:02:46,009 --> 00:02:55,586
Like that exact quote I've heard multiple times where people realize, you know, you're
going to need someone that speaks business, but also definitely if everything that's true
30
00:02:55,586 --> 00:03:01,559
about the possibilities of improving legal process are true with AI, they're going to need
to speak legal.
31
00:03:01,559 --> 00:03:03,101
They're going to need to speak technology.
32
00:03:03,101 --> 00:03:05,332
So, you know, kind of acting as as a translator.
33
00:03:05,332 --> 00:03:08,534
that's, that's kind of the kickoff to, where I got to now.
34
00:03:08,952 --> 00:03:10,923
You know, it's interesting.
35
00:03:11,484 --> 00:03:16,908
actually, don't LOL often, but I laughed out loud.
36
00:03:16,908 --> 00:03:24,313
So if I remember correctly, there are 62 federal agencies that now need a chief AI
officer.
37
00:03:25,514 --> 00:03:28,296
think about the skillset that you've just described.
38
00:03:28,296 --> 00:03:36,322
How many people who are on the cutting edge of technology want to go work for the
government who's
39
00:03:36,334 --> 00:03:39,518
20 years behind, they're still running mainframes, right?
40
00:03:39,518 --> 00:03:44,685
So it's like, I thought that was a really interesting mandate.
41
00:03:44,685 --> 00:03:47,469
And I laughed out loud.
42
00:03:47,469 --> 00:03:54,155
I pictured somebody like, you know, the recruiter on a rotary phone calling up to recruit.
43
00:03:54,155 --> 00:03:54,758
upgrade.
44
00:03:54,758 --> 00:03:57,413
Yeah, our eight inch floppy disks don't work so well anymore.
45
00:03:57,413 --> 00:03:58,165
Let's upgrade.
46
00:03:58,165 --> 00:03:58,935
Yeah.
47
00:03:59,094 --> 00:04:01,525
Yeah, that I got a, I got a big kick out of that.
48
00:04:01,525 --> 00:04:06,678
That was a few months ago and I don't laugh out loud often, but I really did on that one.
49
00:04:06,678 --> 00:04:14,483
Um, well, you and I talked about something that I have talked about at conferences.
50
00:04:14,483 --> 00:04:23,748
I was actually on a panel with a very esteemed group talking about AI, where it should
live in the organizational chart in a law firm.
51
00:04:23,948 --> 00:04:27,090
And we are seeing more and more
52
00:04:27,272 --> 00:04:30,824
C-suite titles with AI in it.
53
00:04:31,165 --> 00:04:33,117
Very few chief AI officers.
54
00:04:33,117 --> 00:04:41,673
fact, I only know of one, but there are lots of chief innovation in AI officer, chief
knowledge in AI officers.
55
00:04:41,674 --> 00:04:50,190
So, you know, what are your thoughts on C-suite roles with AI in the actual title?
56
00:04:50,190 --> 00:04:52,862
Do you think this is going to be a thing going forward?
57
00:04:53,713 --> 00:04:55,253
I think it can be a thing.
58
00:04:55,253 --> 00:04:59,735
I'm going to be make a general statement and say that it's probably good bet.
59
00:04:59,735 --> 00:05:04,446
It'll be a little bit more show than substance depending on the organization.
60
00:05:04,446 --> 00:05:17,219
Of course, I've seen law firms and other types of organizations where this is the final
kick that they truly needed to really start, you know, leveraging all the data they have
61
00:05:17,219 --> 00:05:21,760
in the back end to improve and accelerate their processes.
62
00:05:22,301 --> 00:05:23,681
And so it's like, well,
63
00:05:23,681 --> 00:05:24,692
AI is the biggest thing.
64
00:05:24,692 --> 00:05:29,645
We're going to look great having AI at some level of our organization.
65
00:05:29,645 --> 00:05:39,302
So let's just make the first sort of 21st century technology step be, we've got a person
we can point to that says that's our AI person.
66
00:05:39,302 --> 00:05:49,139
And they might be someone who's just literally playing around with ChatGPT GPT on
weekends, but is coming from like being a full-time lawyer background all the way to, you
67
00:05:49,139 --> 00:05:51,831
know, somebody sort of picked up from a different.
68
00:05:52,399 --> 00:05:53,120
different industry.
69
00:05:53,120 --> 00:06:06,139
But if, if, we're talking about the business world in general, C level, uh, I've, I've
worked with organizations that really understand the power of the technology, but also how
70
00:06:06,139 --> 00:06:08,860
their business works, how their organization works.
71
00:06:08,881 --> 00:06:17,907
And it's, it's pretty similar to a conversation I had earlier today, which is if I get the
quote, right, the gentleman I was speaking to who has, you know, straddled the worlds
72
00:06:17,907 --> 00:06:19,469
between technology and law.
73
00:06:19,469 --> 00:06:20,497
He said,
74
00:06:20,497 --> 00:06:30,337
As soon as something gets operationalized, take it out of the hands of legal, know, it's
like HR exists for a reason, all these different departments that are sort of legal
75
00:06:30,337 --> 00:06:31,617
adjacent.
76
00:06:32,197 --> 00:06:38,337
The other way that he phrased it was legal is by default bespoke.
77
00:06:38,337 --> 00:06:40,817
That's kind of the two sides of the coin.
78
00:06:40,877 --> 00:06:47,367
So as soon as it can be operationalized, you sort of build it out into a department.
79
00:06:47,367 --> 00:06:50,093
And that's that's kind of the mindset.
80
00:06:50,093 --> 00:06:53,194
is like, nothing is actually AI specific.
81
00:06:53,194 --> 00:06:56,385
I mean, we're talking about, you know, dot com level transformations.
82
00:06:56,385 --> 00:07:02,066
It goes across the entire organization, but you know, how many chief internet officers
did, did we see?
83
00:07:02,066 --> 00:07:12,009
Like if you sort of do a comparison about how organizations transformed, uh, and then
let's be honest, there's some of them that realized, you know, we're, so much in the real
84
00:07:12,009 --> 00:07:18,953
world that there's some dot com transformation, but as opposed to say a retailer that's,
you know, moving most of their business online.
85
00:07:18,953 --> 00:07:19,715
So.
86
00:07:19,715 --> 00:07:21,306
Long way of answering.
87
00:07:21,566 --> 00:07:26,949
I don't think we're going to see that many pure chief AI officer.
88
00:07:27,690 --> 00:07:37,075
I think the folks that really know what they're doing oftentimes will have a chief data
officer who touches almost no technology, which is, uh, I've had several conversations
89
00:07:37,075 --> 00:07:40,978
with CDOs over the years and their perception has not changed.
90
00:07:40,978 --> 00:07:47,201
And I've got, I got a lot of respect for CDOs, because they are just the absolute
91
00:07:47,287 --> 00:07:54,979
Wranglers ambassadors translators oftentimes in their organization because their
organizations have data.
92
00:07:54,979 --> 00:08:01,451
It can be applied to AI processes, but you've got to extract it, transform it, get it
loaded somewhere else.
93
00:08:01,451 --> 00:08:09,013
And that's, that's where the CDO CDO comes in is kind of, you know, intermeshing the data
and the processes of an organization.
94
00:08:09,013 --> 00:08:11,347
So you can call it, call it AI.
95
00:08:11,347 --> 00:08:16,417
Um, but I think titles mean a lot and, uh, a lot of.
96
00:08:16,417 --> 00:08:23,464
Orgs won't necessarily take that as meaning, know, our department doesn't have much to do
with AI go away, right?
97
00:08:23,464 --> 00:08:25,156
Like there's always that danger.
98
00:08:25,156 --> 00:08:27,969
So that's my read on the world.
99
00:08:28,118 --> 00:08:28,598
Yeah.
100
00:08:28,598 --> 00:08:37,085
Well, you know, your point about this not being, there not being a lot of substance, legal
has already demonstrated this with innovation, right?
101
00:08:37,085 --> 00:08:49,075
So the chief innovation officer, chief knowledge and innovation officer, um, so that they,
I did a, a quick survey back.
102
00:08:49,075 --> 00:08:53,519
Um, we've been around in legal for a long time and I'm a hoarder of data.
103
00:08:53,519 --> 00:08:57,826
So I had Ilta rosters going all the way back to like 2010.
104
00:08:57,902 --> 00:09:06,462
Um, I took the 2014 Ilta roster since that was 10 years ago, looked at how many, uh, how
many titles had the word innovation in it?
105
00:09:06,462 --> 00:09:07,502
16.
106
00:09:07,502 --> 00:09:07,822
Okay.
107
00:09:07,822 --> 00:09:16,362
So legal did not exist materially in, in legal, in law firms, uh, 10 years ago, there
were, there were zero C-suite.
108
00:09:16,362 --> 00:09:22,742
There were just one or two directors and some managers, analysts, so on and so forth.
109
00:09:22,782 --> 00:09:27,074
So in the 10 years since 2014,
110
00:09:27,074 --> 00:09:28,809
There are now over 300.
111
00:09:28,809 --> 00:09:36,866
It was almost a 2000 % increase and has the legal innovation work increased by 2000 %?
112
00:09:36,866 --> 00:09:38,359
Absolutely not.
113
00:09:38,460 --> 00:09:50,205
There are some, there is some really good innovation work happening in the legal space,
but I can tell you that just from, you know, I have deep relationships with a lot of folks
114
00:09:50,205 --> 00:09:51,726
in KM who
115
00:09:51,822 --> 00:09:57,592
suddenly I saw an eye appear in their name and just asked like, how did your, how has your
job changed?
116
00:09:57,592 --> 00:09:59,962
And the answer was not much.
117
00:09:59,962 --> 00:10:08,774
So, um, you know, the concept of innovation theater is real and, um, we may run into that
same thing with, with AI.
118
00:10:10,073 --> 00:10:10,963
Agreed, agreed.
119
00:10:10,963 --> 00:10:15,333
It's interesting you say 10 years because I was really digging into this subject five
years ago.
120
00:10:15,333 --> 00:10:22,413
Don't have any hard data to present, but 2019 and then at the beginning of COVID early
2020, I had the opportunity.
121
00:10:22,413 --> 00:10:24,423
mean, everybody was locked in their house, right?
122
00:10:24,423 --> 00:10:25,993
First couple of months.
123
00:10:26,013 --> 00:10:28,103
Anybody and everybody would take a call.
124
00:10:28,103 --> 00:10:36,431
It was a truly like extraordinary singular time, I think, in the world of business and
professions was everybody was just trying to figure out what to do and
125
00:10:36,431 --> 00:10:38,702
was very sort of closed off from the world.
126
00:10:38,702 --> 00:10:49,605
So, I was relatively early in kind of my exposure to the world of very high end legal, but
you could get on the phone with just about anybody, which was cool.
127
00:10:49,906 --> 00:10:59,997
And the feedback that I got was it felt like we were at the tail end of the first push for
innovation where everyone I talked to was like, yeah.
128
00:11:00,015 --> 00:11:01,576
Innovation got really important.
129
00:11:01,576 --> 00:11:08,410
So everybody put that word in somewhere, but then you have the conversations and then the
feedback is basically mirrors what, what you had.
130
00:11:08,410 --> 00:11:16,073
The interesting thing is, kind of the most recent five years, uh, it's been sort of that,
that curve, that wave has started to grow again.
131
00:11:16,073 --> 00:11:18,175
There's, there's absolutely been more hires.
132
00:11:18,175 --> 00:11:19,796
There's been more work.
133
00:11:19,796 --> 00:11:29,957
Um, but I think it's very, very similar innovation and AI sit a hundred people down and
have them define both terms and you'll have.
134
00:11:29,957 --> 00:11:38,589
you know, 400 terms, different definitions, because it's such an amorphous name, role,
topic.
135
00:11:39,051 --> 00:11:40,834
People don't know what they're supposed to do.
136
00:11:40,834 --> 00:11:43,828
Nobody else can say clearly what it is that they do do.
137
00:11:43,828 --> 00:11:46,251
So it's it's it's very much the same thing.
138
00:11:46,328 --> 00:11:46,998
Yeah.
139
00:11:46,998 --> 00:11:50,941
mean, innovation exists in other industries.
140
00:11:50,941 --> 00:11:53,623
It's usually called something different.
141
00:11:53,783 --> 00:12:01,829
I spent 10 years at Bank of America and worked in a business transformation group, which
was essentially innovation.
142
00:12:01,829 --> 00:12:14,882
I think that the reason the legal profession has latched on to the word is because clients
have commented publicly of just how un-innovative law firms have been.
143
00:12:14,882 --> 00:12:20,574
You know, they still use, I mean, you know, when I started in this actually five years
after I started.
144
00:12:20,574 --> 00:12:22,565
So this is 2013.
145
00:12:22,565 --> 00:12:27,447
I remember doing a series of road shows through Ilta that law firms would host us.
146
00:12:27,447 --> 00:12:31,089
So, I mean, I did like 24 in one year.
147
00:12:31,089 --> 00:12:41,613
So I was all over the place, ran myself into the ground, but, um, I saw the inside of 24
different law firms and I saw typewriters.
148
00:12:41,613 --> 00:12:43,246
This is 2013.
149
00:12:43,246 --> 00:12:45,367
2014 timeframe.
150
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So, you know, we've all heard, you know, the billable hour won't die and, um, you know,
value-based billing.
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Yeah, it's a thing.
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It's like, you know, as Richard Susskind says, you know, tell room full of millionaires,
they're doing it wrong.
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You know,
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know, yeah, the billable hour is going to die.
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That thing where you pay someone $300 an hour and charge $900 an hour for their service,
you know, one to one ratio that won't work anymore.
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At some point we're telling you, but you know, until then you're making 600 an hour.
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So yeah, totally, totally, totally agree.
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Yeah, it is.
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You know, I think AI has kind of reignited like there's been waves of pressure.
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I feel like in legal, the last one was ALS PS, right?
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The alternative legal service providers that were going to put pressure on law firms to do
value based billing.
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And you know what?
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ALS PS, I mean,
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They're still around, but it wasn't nearly the movement that the industry really thought
it was or was writing about in terms of transforming the industry.
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seems like clients kind of like it.
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They kind of like the billable hour because I think they're partly to blame as to why, why
it hasn't hasn't died because if they were demanding AFAs, I think
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I think we'd have them, we'd have more of them.
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there's an insight that I gained about a month ago from a long established, I believe
their role was, yes, CIO, chief innovation officer of a large like AmLaw 100 law firm.
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And we're having this discussion about data analysis and deriving
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Uh, you know, how do you come to a flat fee?
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How do you analyze a case and you matter compared to, mean, especially if you're, serving
large corporate clients, you, you, have, you know, similar cases for that same client that
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you could run analysis for.
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Nobody tracks time better than, you know, law firms, six minute increments.
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What was astounding to me I, and I got to admit, you know, I had not heard this before was
a very simple statement that said, yes, we did.
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Awesome data analytics.
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And we got a really good handle, we think on being able to predict how much it matter was
going to cost, you know, flat fee, you know, percentage profit on top.
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We brought that to more than one client who said, we don't trust you.
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We don't trust the math that you've done in the background to come up with that flat fee.
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We'd rather still pay you by the hour because we're assuming as always that you're just
building in so much.
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BS to that figure that we just don't we inherently don't trust it.
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And it's just fascinating because, you know, who are you supposed to really trust in this
world, right, your accountant, your doctor, your lawyer, and there's sort of that, that
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that holiness of the profession, that's oftentimes put forth the whole lawyer, non lawyer
argument, we won't get into it.
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But if you're going to, you know, elevate a profession to that level of, you know,
reliability,
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you know, fiduciary duty and trustworthiness to find out that, you know, multimillion
dollar customers are just saying, yeah, no, I don't believe it.
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And then you really realize, well, who's managing that relationship?
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You know, it's oftentimes one partner whose client that truly is.
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And that's been another interesting part of the conversation.
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And I'll, I'll, I'll end here, but it's, uh, when I've been talking to firms about
innovating, sort of going through this entire process.
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They say, you know, there's quite a tap dance.
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It's just a field of landmines because is the partner going to trust you to talk to the
end client?
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I that's like one of the biggest, biggest issues because it's their relationship they're
going to want to take it with if they do a lateral transfer.
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So trust is, is, a surprisingly large issue.
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And I got to say that I didn't fully see that coming with his, I'll say as little time in
this field as I've had.
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Yeah.
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You know, and it's not to say that value-based billing doesn't exist.
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It does.
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I've, I've actually experienced it when I 15 years ago, when I got married, uh, we did a
will in a state that was a flat fee.
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Um, when I, when I created a, uh, revocable trust, that was a flat, flat fee.
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When I did a trademark registration, that was a flat fee, but it's still, it's still on
the fringes.
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The, the meat and potatoes of legal work is still done.
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hourly.
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So, you know, I don't know how much AI is going to influence that, but it does feel like
it has reignited the conversation because people are now thinking how, okay, as a client,
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I want my law firm to be efficient, but you know, and I do want to reduce my spend.
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They have personnel and margins and overhead and things that they have to
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accommodate for right?
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make a huge investment in a Harvey implementation, for example, right?
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That's not free.
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So I can't give you the time for free and just bill you less.
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Somehow there has to be a strategy in there.
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So I don't know if you share that perspective that it seems like we're talking about it
again more.
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We certainly are and there's been similarities drawn between the US auto industry of the
20th century.
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We've got a lot of large law firms, mid-size, small.
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Same thing was true with, you can't buy a Hudson automobile anymore.
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It's only a small number, very, very large.
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There are now, of course, new electric upstarts.
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But I truly do believe that a lot of the sort of low value work is going to be so
thoroughly commoditized.
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It's like any commodity, who would have thought that computers would have been a commodity
in the 90s, right?
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They were all these specialized machines, super expensive.
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And now it's just like, whatever, go to the nearest store and buy a laptop and you'll be
fine.
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So I think that...
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You know, with the example of General Electric from what it was, the eighties of bringing
legal in-house, a lot of these technologies are going to be implemented by the clients and
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a lot of the business that especially large corps put towards their law firms is going to
be very geographically specific and very matter specific and be for the really, really
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complex matters because this all ties into the conversation that we just had.
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If you bring in, you know, I've
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I founded the Society of Legal Engineers here in the US.
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Like if you bring in some legal engineers and some business experts and you start building
systems inside a corporation that can afford to build them, you can automate, streamline a
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heck of a lot of legal processes as long as your lawyers inside the order are willing to
do it.
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And you'll see significant savings and speed over time.
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Yeah, you know, and I know there's a lot of fear, uncertainty and doubt, and especially at
law firm leadership level, you know, when like the Goldman report came out and, you know,
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I am, I am confident that there will not be one legal job net loss as a result of AI.
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I think there will be plenty that are impacted and there will be shifts, dramatic shifts
in where, how legal work is done.
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But you know, a good parallel is the accounting industry.
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So when, when spreadsheets came out 1983, I went back and looked this up.
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I was going to write a post on it.
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1983 Lotus one, two, three came out.
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There were about 850,000 CPAs.
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I don't know if you remember, I was a kid, but I was really into computers and I happened
to remember my mom owned a restaurant and she had me doing compute.
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Like I was in the back writing basic programs.
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to, I got a list of, prospects mailing list on a floppy disc, loaded it in and then
created mailing labels so she could mail out menus.
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Like, you I was that kid in 10 years old with a TI 99 four a, but I remember she had an
accountant, she had a CPA who was taught, who was asking me 10 year old, if I knew how to
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use the spreadsheets that were coming out and I didn't have a clue, but they were worried
and
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There are now 1.5 million in the accounting industry.
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Again, these are rough numbers, but I just looked them up maybe two weeks ago.
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So the industry is more than doubled.
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And if you think about impact to an industry, it's not that different in how spreadsheets
think about all of the work that accountants used to do by hand that is now done
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projections, pro formas, you know, even just basic P and L's.
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So
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I don't think there's going to be any job loss.
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think there's going to be a ton of impact, but no loss.
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I don't know.
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What's your perspective?
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I think that I can't find a good comparison for an industry that is as underserved as the
legal services industry.
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So I don't really have any worry except for if you're hiding something, which a lot of,
I'm going to be honest, professionals in the legal industry tend to do, which is, you
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know, hiding the fact that they don't know about a particular matter or are.
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Recycling content and billing, you know multiple hours for drafting a document that they
just change a couple terms on stuff like that's gonna go away, but there are so many unmet
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legal needs and regulations Regardless of who's running the country or what direction the
government goes There's always a very large and complex regulatory environment and you
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know, nobody here in the US can really affect You know GDPR
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or the new EU AI act.
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we're going to have to comply with regulations all over the world.
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there'd be no sort of paucity of work.
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It's just that people are going to need to change and learn and grow to adapt to the new
environment.
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And if you don't like change, then yeah, you're scared right
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Yeah.
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So, know, econ 101 or 102 macroeconomics supply and demand, they meet at the price of
equilibrium.
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If you look at the hourly rates of legal professionals relative to comparably trained
professionals in other fields, legal enjoys a premium.
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And it's for the exact reason that you're talking, there is way more demand
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than there is supply.
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There's a ton of unmet needs out there, even in the business world.
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For example, I had the CKO from Wilson Sonsini on the podcast and they have a platform
called Neuron where, yeah, yeah, for startups where, you know, they'll do automated tasks
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like offer letters, right?
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Like how great would it be to, but who can afford to have an attorney draft your
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Offer letters, but if it's automated and you know and they're checking all the boxes and
like you know there there is real risk even to like you go putting the wrong like go make
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an offer letter to a 1099 you've now put yourself in a potential co-employment risk
scenario right like there is all sorts of even for for entities that can afford legal
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work.
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let alone all the ones that can't.
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So I agree with you.
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think there's huge unmet needs out there and we'll, there will be shifts, but I don't
think there will be any net loss.
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Yeah, I feel obliged.
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I'm going to quote my mentor and professor from law school, Bill Henderson, who's now
working in Indiana for, you know, access to justice issues.
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But, you know, he's worked deeply in the, the business of law as it were.
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It doesn't really publish anymore on his blog, legalevolution.org, but definitely a shout
out for tons of great content.
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But his quote is, how else can an English major with three additional years of education
make a million dollars a year?
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That's kind of like, it's a lot of words, but it's a question that's posed.
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That's like, it's not that much more school.
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Yeah.
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You have to, you know, work for a firm as an associate.
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Uh, but you know, I, I went to a T 14 law school, you know, I didn't get a JD from there.
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So I'm not eligible for the, at the time, $235,000 a year.
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Initial salary that a, that a first year associate was going to make at big law.
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Uh, but it just goes to show like.
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you power through and you get through that sort of that gauntlet of, of, of, know,
winnowing down of, of who gets to play and who doesn't.
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And the rewards are still quite high.
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Yeah, absolutely.
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Well, you and I talked in our last conversation about AI solutions and you know, one of I
shared my opinion on Copilot, which is is not a good one really today.
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I have full confidence in Microsoft's ability to get this right in the long term, but they
have rushed this out.
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I mean, it's you know, I mean, and there's just this sense of urgency to put Copilot
everywhere it's on.
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even putting it on.
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They read it.
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There hasn't been a keyboard change in like.
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20 years and they've there's now going to be a Copilot key on new keyboards.
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So I think they've gotten a little bit over their skis on this.
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Like I have not had a good experience and I've talked about it.
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My listeners are probably tired of hearing me complain about it.
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But you know the more you know in the beginning I felt like they're Microsoft.
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One thing Microsoft is really good at is rewarding evangelists.
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So they have this MVP program, the Microsoft.
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Yeah.
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professional and they re and people like evangelize and drink the Kool-Aid and and spout
it and they have influence.
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And I think that, you know, in the beginning, before people really got their hands on it,
they just assumed that it was going to be great and it's not great.
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At least not yet from my perspective.
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I think there's a lot of limitations.
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I don't know.
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Where do you stand on current state of Copilot?
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Having worked intimately with knowledge professionals that work very heavily in documents.
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I can tell you that automating and creating magic for people whose bread and butter is
what you're messing with.
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It's not.
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It's not difficult.
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It's not extremely difficult, but it is much more specific than most people would like to
imagine that it is.
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And it's much more time consuming and a grind than most people would like to accept.
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Um, so, uh, I keep on quoting myself and others, but, uh, another thing that I often say
these days is, you know, one of the, the, the worst tricks, the ChatGPT GPT, you know,
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pulled on the world was, you know, it convinced that AI was, was good at everything
because it was just such, you know, I've seen so many lectures talking about, know, the
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most rapidly adopted platform in history, ChatGPT GPT, and, know, why is that?
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And it's like all of the technology already existed.
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It just wasn't as fun.
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Right.
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So getting back to Copilot, it's just not that it's not that much fun because how often
are you really pleasantly surprised?
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Right.
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And I think you really have to spend time with your end users, understanding specifically
what it is exactly that they do beginning to end and really focus on where can I make
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magic?
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And you know, the whole conversation about like, you know, do you, are you making, you
know, and
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an aspirin or a vitamin, you, helping people do something that's sort of tangential or are
you really solving a huge pain point?
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And, um, I think formatting is a big deal.
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haven't really seen that much like actual, I mean, let's call it like voice activated.
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mean, co-pilot is like, I want to be able to communicate with it.
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I want to be able to tell it like, fix this thing about my document.
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Right.
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Um, and the, the software company I was at, Xmentium, one of, one of the things about
automatically building documents.
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was that the numbering was always rock solid, the outline numbering.
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And I don't think anyone suffers more from outline shenanigans than lawyers, right?
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The number of times I've heard folks say, I would be doing a pitch, I'd be saying, hey,
yeah, this platform does this and it automatically builds your document and the outline,
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no matter what you do, no matter what you change is going to be completely accurate.
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Roman numeral ads will be in the right place.
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And people will say, you know, I was crying over my tab key last night because I was
trying to like manually build.
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just gave up on styles, gave up on the outline control and was, you know, had to go
through and then, you know, last minute somebody wants to make a change.
345
00:30:01,738 --> 00:30:07,891
that's, that's where I think we're going to start to see making people truly happy, but
we're not there yet.
346
00:30:07,891 --> 00:30:13,173
And it's a system that's trying to do magic and everything and not really being that
magic.
347
00:30:13,518 --> 00:30:13,898
Yeah.
348
00:30:13,898 --> 00:30:16,838
Speaking of the formatting issue, that's one of the areas.
349
00:30:16,838 --> 00:30:25,448
So I, I, I've tried so many times to, use Copilot Um, I paid for a year's license of it at
$30 a month.
350
00:30:25,448 --> 00:30:27,198
wanted to get value.
351
00:30:27,198 --> 00:30:28,978
So I have tried.
352
00:30:29,158 --> 00:30:38,458
One of the things I try is like when I go to ChatGPT GPT and I get back a bulleted list
and I've tried multiple times copying, pasting it into a word document, the bullets don't
353
00:30:38,458 --> 00:30:40,688
come over like in normal rich texts.
354
00:30:40,688 --> 00:30:41,874
So I prompted.
355
00:30:41,874 --> 00:30:43,656
But it's clear what they are, right?
356
00:30:43,656 --> 00:30:44,337
They're tabbed.
357
00:30:44,337 --> 00:30:48,661
There's a little emoji, you know, dot.
358
00:30:48,661 --> 00:30:55,088
I've asked Copilot to clean it up, put, these real bullets, and it spit out the
instructions to do it manually.
359
00:30:55,088 --> 00:30:56,389
And I'm like, man.
360
00:30:56,643 --> 00:31:05,462
Or even better, let me ask you this question, given the tight relationship and
interoperability, why are you using ChatGPT GPT and not just using Copilot?
361
00:31:05,462 --> 00:31:12,638
Yeah, exactly, because I have had too many bumps on my head trying to use Copilot.
362
00:31:13,070 --> 00:31:14,111
Yep.
363
00:31:14,111 --> 00:31:14,832
Plain and simple.
364
00:31:14,832 --> 00:31:18,374
It's nerfed, guard railed, whatever term you want to use.
365
00:31:18,614 --> 00:31:21,426
It's insane how many times I have done the exact same thing.
366
00:31:21,426 --> 00:31:25,214
And I think that's, I'm not here to trash talk anybody's, hard work.
367
00:31:25,214 --> 00:31:26,400
mean, co-pilot.
368
00:31:26,400 --> 00:31:28,431
It's amazing to exist.
369
00:31:28,431 --> 00:31:32,224
It's a lot of work, but it's not doing what people want it to do.
370
00:31:32,224 --> 00:31:35,386
And you you know, there are certain things that it refuses to do.
371
00:31:35,386 --> 00:31:36,277
You're like, forget it.
372
00:31:36,277 --> 00:31:37,738
I'm just going to ChatGPT GPT.
373
00:31:37,738 --> 00:31:39,489
Cause I know what's going to go for me.
374
00:31:39,583 --> 00:31:40,203
exactly.
375
00:31:40,203 --> 00:31:40,487
Yeah.
376
00:31:40,487 --> 00:31:46,006
had a, actually that Ilta, that Ilta roster study that I was telling you about.
377
00:31:46,006 --> 00:31:51,459
I, I put, um, all of the titles, the job titles with innovation.
378
00:31:51,459 --> 00:32:02,415
I cat, I bucketed them into, um, C-suite direct, senior director, director, attorney
manager, analyst, and I gave it examples.
379
00:32:02,415 --> 00:32:08,010
And then I uploaded the spreadsheet and told, or now I'm sorry in
380
00:32:08,010 --> 00:32:14,133
Excel, the in-app Copilot, asked it to mimic what I did completely choked.
381
00:32:14,133 --> 00:32:20,315
So I took the exact same prompt, paste it into ChatGPT GPT, uploaded the spreadsheet and
it did it.
382
00:32:20,315 --> 00:32:22,116
Now it didn't do it perfectly.
383
00:32:22,116 --> 00:32:27,978
There were a ton of other, like it bucketed way too many in other.
384
00:32:28,599 --> 00:32:31,430
and like it made some silly mistakes.
385
00:32:31,430 --> 00:32:37,430
Like, uh, there were titles with the word chief in it that it didn't
386
00:32:37,430 --> 00:32:49,629
recognized as C suite and I prompted it like I I kind of scolded it like why did you not
put titles with chief in the C suite and he was like, oh sorry, I should have done that
387
00:32:49,629 --> 00:32:50,699
and then it would fix it.
388
00:32:50,699 --> 00:32:56,023
But yeah, I mean, uh, ChatGPT GPT and Claude aren't perfect either.
389
00:32:56,023 --> 00:33:06,210
But what, is your perspective on like purpose built, you know, solutions for legal versus
the, general J uh, gen AI.
390
00:33:06,398 --> 00:33:08,137
applications that are out there.
391
00:33:09,377 --> 00:33:22,186
I some of them work, but referring to recent conversations I've had, you can't even think
about it honestly as legal work.
392
00:33:22,186 --> 00:33:27,660
There's just so many different tech stacks that so many different types of lawyers use.
393
00:33:27,660 --> 00:33:37,837
think, I'll say we, sort of like greater legal technology ecosystem really has to start
talking about like, what's the practice area?
394
00:33:38,226 --> 00:33:42,928
that you're applying your technology to, not just like, it's for lawyers, right?
395
00:33:43,149 --> 00:33:45,870
Because it doesn't work right.
396
00:33:46,071 --> 00:33:49,193
There's an early example that I cited.
397
00:33:49,193 --> 00:34:00,320
mean, it was fascinating to have a conversation with someone who was an established patent
professional in a reasonably sized IP boutique.
398
00:34:00,341 --> 00:34:06,577
Him and his team filing 300 or more patents per year, and they were working with a
platform that would take
399
00:34:06,577 --> 00:34:17,297
Uh, the initial inventors disclosure, their description of what, you know, the novel idea
was in their invention and turn it into a set of claims, which is, know, the very core
400
00:34:17,297 --> 00:34:20,257
meat of, a very large patent application.
401
00:34:20,257 --> 00:34:31,617
I want a professional that's doing something 300 or more times per year is telling you
that a platform like out of the gate is saving them 50 % of like the time spent on each
402
00:34:31,617 --> 00:34:32,297
project.
403
00:34:32,297 --> 00:34:33,697
That's that's enormous.
404
00:34:33,697 --> 00:34:34,991
And just to
405
00:34:34,991 --> 00:34:42,267
circle back to our earlier conversation, patent prosecution, patent drafting, very much a
place where you can flat-fee quote upfront.
406
00:34:42,267 --> 00:34:44,338
Cause you know, what are the unknowns?
407
00:34:44,338 --> 00:34:49,092
I see your technology, I will draft, we will push it through the USPTO as best we can.
408
00:34:49,092 --> 00:34:52,475
So that's a specific use case.
409
00:34:52,635 --> 00:35:03,714
And you know, one quick other one that I looked at and I've had, I've spoken to local
governments and law enforcement about is taking police body cam footage, the transcript
410
00:35:03,714 --> 00:35:05,145
just from the audio.
411
00:35:05,149 --> 00:35:08,791
and running that through a platform and generating a police report.
412
00:35:08,791 --> 00:35:11,733
And we're talking at least 50 % time savings.
413
00:35:11,733 --> 00:35:16,365
So this is kind of my view on purpose built versus general.
414
00:35:16,365 --> 00:35:19,777
There's things that are supposed to help people in business.
415
00:35:19,777 --> 00:35:24,079
There's, know, gen AI and technical tools that are supposed to help people in legal.
416
00:35:24,079 --> 00:35:34,767
And then there's like somewhat boring, but very, very specific purpose built tools where
the model has been detuned, hallucinations trained correctly.
417
00:35:34,767 --> 00:35:38,622
and weighted properly that it like does magic.
418
00:35:38,622 --> 00:35:41,015
And that's really what you're expecting the AI to do.
419
00:35:41,388 --> 00:35:41,708
Yeah.
420
00:35:41,708 --> 00:35:48,101
You and I talked a little bit about small language models and ones that, that you can run
locally.
421
00:35:48,101 --> 00:35:55,364
mean, you know, Meta puts out llama, which you know, you can download and run locally.
422
00:35:55,364 --> 00:36:01,407
I haven't done it, but I think I've downloaded it, but really just kind of played around.
423
00:36:01,407 --> 00:36:08,770
I haven't done anything serious with it, but I think, I think you were talking about how
you could
424
00:36:09,122 --> 00:36:21,166
leverage a small language model for something that is really sensitive, like a patent
application or transactional documents and work on them locally, blow the thing away and
425
00:36:21,166 --> 00:36:28,384
then re-download it to make sure that there's no overlap in customer data.
426
00:36:28,384 --> 00:36:30,826
mean, is that, people really doing that?
427
00:36:31,561 --> 00:36:34,003
That's the exact story that I got.
428
00:36:34,003 --> 00:36:41,169
So for full clarity, the police body cam app that was a private instance run on the cloud,
I believe.
429
00:36:41,850 --> 00:36:52,699
But specifically the patent drafting application, the claim drafting was a local
downloaded model that didn't learn or remember anything.
430
00:36:52,699 --> 00:36:59,717
So it was interesting talking to the creators of this platform and they're saying, now
there's absolutely no way that if you're working on a
431
00:36:59,717 --> 00:37:08,101
patent for Google and then you need to work on a patent for Apple, it is totally
impossible for there to be any sort of cross-infection.
432
00:37:08,101 --> 00:37:18,425
But because it's a downloadable model and we only updated every whatever it is quarter,
delete it like you said, redownload it and then use it for your Apple work.
433
00:37:18,425 --> 00:37:21,486
And then you are like so air gapped, it's not even funny.
434
00:37:21,486 --> 00:37:27,649
But overall, local models, I think we spoke about sort of...
435
00:37:28,141 --> 00:37:29,772
It's not American exceptionalism.
436
00:37:29,772 --> 00:37:39,390
It's a passion for what I'll say is avoiding the true sort of energy costs or implications
of, you know, what it is that we do.
437
00:37:39,511 --> 00:37:40,181
Giant homes.
438
00:37:40,181 --> 00:37:42,913
I used to work in heating and cooling, high efficiency analysis.
439
00:37:42,913 --> 00:37:47,297
You know, it's just like three air conditioners on a house, gigantic cars.
440
00:37:47,297 --> 00:37:56,284
And I'm not going to go on a bender about save the trees, but I'm just saying that, you
know, our nation is so incredibly wealthy that we have the absolute privilege of
441
00:37:57,049 --> 00:38:00,530
almost completely ignoring how much energy we consume to do something.
442
00:38:00,530 --> 00:38:04,251
And I really think that's taken hold in AI.
443
00:38:04,251 --> 00:38:19,355
again, not going into all of the environmental hazards of AI, but like the real fallback
to that is we're not building the tools that we could that have way better privacy
444
00:38:19,355 --> 00:38:25,367
controls and way better security because we're just saying, well, there's going to be a
new model.
445
00:38:25,367 --> 00:38:27,137
Claude puts out something new.
446
00:38:27,365 --> 00:38:31,376
Uh, you know, open AI makes their adjustments and it's just going to be awesome.
447
00:38:31,376 --> 00:38:39,909
Like at what other time in industry were we, were we so passionate about using like the
brand new, most new thing.
448
00:38:39,909 --> 00:38:44,910
It's like a quick comparison is, you know, I'll go shopping for a car.
449
00:38:44,910 --> 00:38:47,561
They do the sort of model refreshes, right?
450
00:38:47,561 --> 00:38:51,302
You don't get the first year of the new model refresh.
451
00:38:51,302 --> 00:38:55,781
You get sort of the, let the company learn how they're building that exact.
452
00:38:55,781 --> 00:39:01,803
form and feature set and then buy in, you know, before they sort of switch over again.
453
00:39:01,803 --> 00:39:03,854
And I really think that mindset's gonna come out.
454
00:39:03,854 --> 00:39:19,220
I think we're gonna see a lot more small compact local models running and possibly some
steps taken back from a pure SaaS model to the point of like, go out and get this kind of
455
00:39:19,220 --> 00:39:25,777
laptop that has this level or more of processor and it will run the tool that we're gonna
give you.
456
00:39:25,777 --> 00:39:32,393
And it's going to do magic for you, but it won't be cloud based because, you know, that's
not the way it should work.
457
00:39:32,942 --> 00:39:49,142
Yeah, I'm one of those suckers who, uh, I bought a 2022 Tundra after it was completely
overhauled and, all of the 2022s, the non-hybrid 2022s and half of the 2023s have to have
458
00:39:49,142 --> 00:39:51,222
complete engine replacement.
459
00:39:51,562 --> 00:39:52,902
Yeah.
460
00:39:52,902 --> 00:39:54,698
So they're great.
461
00:39:54,698 --> 00:40:00,442
Yeah, you know, and the problem is like you could just you just I could just rack up
miles.
462
00:40:00,442 --> 00:40:05,086
They have announced the recall, but they have not established the process yet.
463
00:40:05,086 --> 00:40:08,007
I mean, imagine how it's hundreds of thousands of vehicles.
464
00:40:08,068 --> 00:40:17,995
So, you know, I could just drive mine forever and I know I'm to get a new engine, but
you're going to be out of a vehicle for eight to 10 weeks and they give you like 40 bucks
465
00:40:17,995 --> 00:40:18,565
a day.
466
00:40:18,565 --> 00:40:23,228
I'll be driving the clown car and I'm six foot five, 270 like.
467
00:40:24,066 --> 00:40:26,629
You know, um, so I'm not looking forward to it.
468
00:40:26,629 --> 00:40:27,000
You know what?
469
00:40:27,000 --> 00:40:29,193
And I know better because you're right.
470
00:40:29,193 --> 00:40:36,532
You do want to buy it a year or two, uh, after the remake and then, and then lay your
money down.
471
00:40:36,546 --> 00:40:43,456
At least I actually go for the post, the midlife refresh where you get a couple of
upgrades.
472
00:40:43,456 --> 00:40:44,834
That's my strategy.
473
00:40:44,834 --> 00:40:50,257
Yeah, I wish I would have followed that advice because now I'm stuck with a view.
474
00:40:50,257 --> 00:40:56,951
mean, I, I'm to take a beating because when you look up the VIN in Kelly blue book, it
shows the recall.
475
00:40:56,951 --> 00:40:58,822
So anywhere I traded in, they're going to know.
476
00:40:58,822 --> 00:41:08,678
And if I were to sell it to a private seller who wants to get a new engine, you know,
maybe, but, um, all right, well switching gears, uh, you and I talked a little bit about
477
00:41:08,678 --> 00:41:12,170
Harvey and, um, Harvey's a really interesting case.
478
00:41:12,170 --> 00:41:12,970
Like,
479
00:41:13,038 --> 00:41:21,968
You know, they have their series B, which was, think like last December, November,
something like that.
480
00:41:21,968 --> 00:41:28,678
It was a 700 million ish valuation, 715.
481
00:41:28,918 --> 00:41:37,498
Seven months later, July, 2024, 1.5 billion was the valuation of their series C round.
482
00:41:37,498 --> 00:41:39,756
So they doubled in value in seven months.
483
00:41:39,756 --> 00:41:44,910
Now, what could have taken place in so think about how difficult it is to double
enterprise value, right?
484
00:41:44,910 --> 00:41:48,473
Like they didn't double, they didn't even double revenue.
485
00:41:48,754 --> 00:41:52,017
I think they went from 20 to 30 and those are unofficial numbers.
486
00:41:52,017 --> 00:42:03,416
They don't disclose revenue, but you know, so, um, you know, they've had a couple of
interesting pivots, you know, they were trying to raise 600 million to buy VLex and then
487
00:42:03,416 --> 00:42:04,808
that fell through.
488
00:42:04,808 --> 00:42:07,758
They've been running in stealth mode and now they're
489
00:42:07,758 --> 00:42:14,238
I think starting to realize that there's been a little bit of, you know, skepticism about
the platform.
490
00:42:14,238 --> 00:42:14,978
I don't know.
491
00:42:14,978 --> 00:42:18,342
What's your take on, on all the, these happenings.
492
00:42:18,353 --> 00:42:30,160
Sure, I've been thinking about it a little bit and I don't know if we can call it the boy
band model of entrepreneurship and tech startups, but I'm gonna be honest, I think they
493
00:42:30,160 --> 00:42:40,809
did a truly stellar job of reading what was going to look good to investors, to the
market.
494
00:42:40,809 --> 00:42:43,347
I really been thinking about this.
495
00:42:43,347 --> 00:42:47,023
I wanna say, if you've seen the way that
496
00:42:47,023 --> 00:42:53,515
Ford Motor Company started assembly line and has grown and it became incredibly valuable,
of course, as a company.
497
00:42:54,475 --> 00:43:11,900
Imagine if like it happened again and you saw in a similar industry that a company was
sort of situating itself like just like a previous successful sort of like business model.
498
00:43:11,900 --> 00:43:14,160
And I think that's what Harvey did very, very well.
499
00:43:14,160 --> 00:43:16,501
They knew what was going to appeal to the market.
500
00:43:17,361 --> 00:43:27,521
They knew, I think, with decent confidence that they didn't need to have a fully fleshed
out magical product that made everyone happy.
501
00:43:27,521 --> 00:43:30,731
They needed to look really good coming out of the gate.
502
00:43:30,731 --> 00:43:33,361
And they did really well on that.
503
00:43:33,461 --> 00:43:46,277
And because we have these, the industrial revolution has enough sort of back history, we
can look at it, how the different companies, American Automotive now is only a few.
504
00:43:46,627 --> 00:43:57,672
I think a lot of investors are prognosticating that Harvey is going to win, that they just
went above a couple of critical thresholds, know, started off with not that much, but
505
00:43:57,672 --> 00:44:07,266
looked really good doing it and then got enough traction, got enough customers where it's
just like, whether they bought Villex or not, they look like they're going to be a winner
506
00:44:07,266 --> 00:44:09,487
in more than one space.
507
00:44:09,487 --> 00:44:14,009
And so you might as well invest early, the earlier, the better.
508
00:44:14,189 --> 00:44:18,151
because they're probably going to win more likely than many others.
509
00:44:19,292 --> 00:44:21,704
And that's where I think a lot of the bets are being laid.
510
00:44:21,704 --> 00:44:26,436
So I think, you know, if you look at our, do the revenues justify the valuation?
511
00:44:26,436 --> 00:44:30,309
You know, no, but it's, you know, human optimism, right?
512
00:44:30,309 --> 00:44:34,761
But also just people really gaming out, like how is this going to work?
513
00:44:34,761 --> 00:44:40,755
You know, how many different tech platforms is a law firm going to be hiring to do X, Y
and Z?
514
00:44:40,755 --> 00:44:41,615
And if...
515
00:44:41,709 --> 00:44:43,730
you can get to that critical mass.
516
00:44:43,730 --> 00:44:52,443
You can be Harvey, you know, they didn't buy VLikes this time, but they've definitely
signaled to the market their willingness to, you know, work on very large acquisition
517
00:44:52,443 --> 00:44:53,233
deals.
518
00:44:53,233 --> 00:45:02,957
And I think that's very much just a snowball that keeps happening because, you know,
they'll be the one platform to rule them all if everything goes their way.
519
00:45:03,010 --> 00:45:03,790
Yeah.
520
00:45:03,790 --> 00:45:04,060
Yeah.
521
00:45:04,060 --> 00:45:05,171
There's real value there.
522
00:45:05,171 --> 00:45:08,762
It's not like these are bored ape NFTs, right?
523
00:45:08,762 --> 00:45:14,315
what you, they're, they are building a real business.
524
00:45:14,315 --> 00:45:19,997
Um, it's just the, um, their, their go-to-market approach is, interesting.
525
00:45:19,997 --> 00:45:30,892
Um, you know, in my experience, having, having relationships and experience in
526
00:45:30,892 --> 00:45:44,529
your go-to-market team in legal tech, not just having lawyers on staff who've practiced in
big law, but actually having your business, your go-to-market team understand the dynamics
527
00:45:44,529 --> 00:45:51,313
in legal tech, which is unique, is a really important ingredient.
528
00:45:51,313 --> 00:45:55,095
When I look at their go-to-market team, I don't see a ton of that.
529
00:45:55,475 --> 00:46:00,780
I see a lot of folks, really smart looking folks, but
530
00:46:00,780 --> 00:46:09,346
Yeah, it's been, and again, the stealth mode and then now coming out of it, it's been,
it's been interesting as an outsider who's had very little exposure.
531
00:46:09,346 --> 00:46:12,739
I've seen, I've seen, you know, the stuff they published on the web.
532
00:46:12,739 --> 00:46:15,740
I've actually seen a little bit more than that.
533
00:46:16,702 --> 00:46:18,153
You know, it looks interesting.
534
00:46:18,153 --> 00:46:21,645
It looks like, it looks like it's a UI play.
535
00:46:21,885 --> 00:46:28,800
You know, they're really crafting a user experience for legal that's
536
00:46:28,802 --> 00:46:32,016
going to always probably leverage open AI, right?
537
00:46:32,016 --> 00:46:33,667
They're one of their biggest investors.
538
00:46:33,667 --> 00:46:36,340
So, it's interesting.
539
00:46:36,369 --> 00:46:52,569
I'd have to imagine, I feel obliged to point out that the specific strategy is familiar to
the private equity, venture capital space in the pros that I've talked to in that region,
540
00:46:52,569 --> 00:47:05,409
the ones that vet and invest in, put a lot of dollars into tech, AI tech, legal tech, see
that it is an emerging way to grow a large business in.
541
00:47:05,717 --> 00:47:16,533
You you're you're building the plane as it flies and that's much more acceptable than it
used to be because the Technology is happening so quickly and because there are so many
542
00:47:16,533 --> 00:47:19,034
unknowns about what is AI gonna do?
543
00:47:19,034 --> 00:47:20,355
What is it going to do next?
544
00:47:20,355 --> 00:47:29,900
know, they say You know if you've got a market opportunity you realize that it's your TAM
is your total addressable market is is big enough and it's not being satisfied or you can
545
00:47:29,900 --> 00:47:35,397
do it cheaper You've got a business opportunity great or you can be yeti coolers and you
can convince people
546
00:47:35,397 --> 00:47:42,421
there's this new thing that you never spent a lot of money on, but now we have a new
awesome thing, new market, you do that.
547
00:47:43,121 --> 00:47:52,187
I think it would be sort of, it was impossible to ascertain like what was the big
successful market play for legal, partly because there's so many different practice areas,
548
00:47:52,187 --> 00:48:03,113
but partly because I think it was especially hard to even come up with that magical thing
that you could convince legal professionals to sort of buy into that, you there is no Yeti
549
00:48:03,113 --> 00:48:03,919
cooler.
550
00:48:03,919 --> 00:48:05,219
for lawyers, look, it does this thing.
551
00:48:05,219 --> 00:48:06,640
It's like, don't want to change.
552
00:48:06,640 --> 00:48:07,450
I don't like that.
553
00:48:07,450 --> 00:48:10,731
Or that makes me more efficient and I don't want to the billable model.
554
00:48:10,731 --> 00:48:11,271
Right.
555
00:48:11,271 --> 00:48:19,393
So I've talked to a decent number of big law customers of Harvey who very much have input
into the product.
556
00:48:19,393 --> 00:48:23,174
So they are, is still sort of like a development developing mindset.
557
00:48:24,075 --> 00:48:27,035
I would love to hear some of those product conversations.
558
00:48:27,035 --> 00:48:30,416
You know, they said this, they said that, how do we rectify?
559
00:48:30,416 --> 00:48:33,233
It's kind of how I describe what a lot of my job is, is that
560
00:48:33,233 --> 00:48:42,233
sort of Venn diagram process of finding enough to be successful without, you know, making
anybody too upset about not satisfying all their needs.
561
00:48:42,274 --> 00:48:43,096
Yeah.
562
00:48:43,096 --> 00:48:45,152
I mean, it's going to be, it's going to be an interesting journey.
563
00:48:45,152 --> 00:48:47,464
I know we're running out of time here.
564
00:48:47,503 --> 00:48:48,861
Yeah, I'm pretty good.
565
00:48:48,861 --> 00:48:49,887
So this is your show.
566
00:48:49,887 --> 00:48:50,430
You're running it.
567
00:48:50,430 --> 00:48:51,926
Happy to do whatever you need.
568
00:48:51,970 --> 00:48:58,992
Yeah, the well, guess just kind of wrapping up one final question.
569
00:48:58,992 --> 00:49:11,295
So what would you say to a firm who is starting to map out their gen AI strategy in terms
of where to get started?
570
00:49:11,295 --> 00:49:19,718
Because there's, you know, there's a lot of confusion in that space and there's a lot of
different approaches I see being thrown around.
571
00:49:19,718 --> 00:49:21,638
I've always advocated for
572
00:49:21,696 --> 00:49:25,928
start with the lowest risk, highest reward use cases possible.
573
00:49:25,928 --> 00:49:29,689
And a lot of those exist on business, on the business of law side, right?
574
00:49:29,689 --> 00:49:32,901
Finance, marketing, HR, right?
575
00:49:32,901 --> 00:49:34,851
You don't have client data.
576
00:49:35,652 --> 00:49:43,936
know, it's, it's, if something goes wrong, it's not, you're not putting your, your client
and your fiduciary obligations at risk.
577
00:49:43,936 --> 00:49:44,386
I don't know.
578
00:49:44,386 --> 00:49:50,228
What would you say to a firm who's starting to think about this and as to where to start?
579
00:49:50,587 --> 00:49:52,739
Sure, well, it's gonna take resources.
580
00:49:52,739 --> 00:49:55,641
So you're gonna have to make that hire.
581
00:49:55,701 --> 00:49:59,197
And I think you can find unicorns are out there.
582
00:49:59,197 --> 00:50:02,727
I provide certain services, consulting and advisory.
583
00:50:02,727 --> 00:50:12,095
know a lot of other folks that do about, you're not gonna hire someone in-house right
away, but at least talk to someone who knows this process and understands the psychology
584
00:50:12,095 --> 00:50:14,417
specifically about working with law firms.
585
00:50:14,417 --> 00:50:16,198
That's number one.
586
00:50:16,398 --> 00:50:17,839
Number two is,
587
00:50:20,133 --> 00:50:29,358
Don't ever, don't expect anything whiz bang from any type of new provider, especially if
it's an actual firm.
588
00:50:30,179 --> 00:50:39,864
The most disappointing conversations I have with people are like, given sort of your
privacy requirements, and this is firms, but also other organizations, given your privacy
589
00:50:39,864 --> 00:50:48,089
requirements, given your budget, given your appetite for risk and innovation, you're going
to have to stick with whatever it is.
590
00:50:48,933 --> 00:50:52,234
that your current software vendors are willing to provide you.
591
00:50:52,234 --> 00:50:54,265
Like what new platform should you get?
592
00:50:54,265 --> 00:50:56,965
What's your first step in AI or gen AI?
593
00:50:56,965 --> 00:51:02,187
Like talk to every one of your current relationships and see what it is that they're
doing, right?
594
00:51:02,187 --> 00:51:13,060
Because it's just like, you know, I talked to, you know, the CISOs of the world and the IT
managers and they're like, there's no way we're gonna keep our employees from going off
595
00:51:13,060 --> 00:51:14,240
the rails.
596
00:51:14,481 --> 00:51:16,229
lot of these platforms are just not.
597
00:51:16,229 --> 00:51:20,830
well established enough to have the proper guard rails, the SOC 2, whatever it might be.
598
00:51:20,830 --> 00:51:23,591
And so that's, that can be disappointing.
599
00:51:24,031 --> 00:51:29,953
But the flip side of that is, you know, go play in co-pilot is not the best advice either.
600
00:51:29,953 --> 00:51:38,415
So I would say starting out is, you know, be intentional about your resources, be small in
your aspirations, but also in your, your wins.
601
00:51:38,415 --> 00:51:39,995
Don't shoot for a big win.
602
00:51:39,995 --> 00:51:45,905
And also, you know, talk to your core providers, which in the case of law firms, they've
got the huge advantage.
603
00:51:45,905 --> 00:51:56,125
I think of having that small cohort of, you know, Thomson Reuters and all their, you know,
that, that, that small cadre of legal information service providers that have been buying
604
00:51:56,125 --> 00:52:04,605
these other platforms and have been connecting them and have the budget to build them into
robust solutions and to just, you know, I mean, how many people were using co-counsel,
605
00:52:04,605 --> 00:52:05,005
right?
606
00:52:05,005 --> 00:52:07,285
Like here's this thing that helps you draft.
607
00:52:07,285 --> 00:52:08,885
Like, you know, I don't want to use it.
608
00:52:08,885 --> 00:52:10,015
know how to draft a document.
609
00:52:10,015 --> 00:52:12,675
Like, well, give it to an associate.
610
00:52:12,675 --> 00:52:15,005
And if it makes them faster, it makes them faster.
611
00:52:15,005 --> 00:52:15,913
And then
612
00:52:15,931 --> 00:52:19,904
figure out your business of law and your profit margins later.
613
00:52:20,024 --> 00:52:21,355
Yeah, that's good advice.
614
00:52:21,355 --> 00:52:34,235
mean, I think it's, that's a prudent path is to, you know, maximizing that risk reward
equation, talk to existing vendors that you are already established in the firm and who
615
00:52:34,235 --> 00:52:39,349
you've already made investments and commitments in and, uh, start plotting your journey
there.
616
00:52:39,349 --> 00:52:40,430
think that's,
617
00:52:40,593 --> 00:52:49,537
I do a lot of talking people down and I've got decades of experience in it, know, working
as a contractor, walking into somebody's building and they've got, they know exactly
618
00:52:49,537 --> 00:52:57,620
what's wrong and you're like, okay, let's talk about, you know, what are the symptoms
before you try to pay me for a cure that won't work, right?
619
00:52:58,101 --> 00:52:59,007
Small wind.
620
00:52:59,007 --> 00:53:12,386
I heard this quote, I can't remember where recently about Albert Einstein said that if he
had a problem that were to have the potential to end humanity and he had one hour to solve
621
00:53:12,386 --> 00:53:19,500
it, he would spend 59 minutes trying to understand the problem in one minute coming up
with a solution.
622
00:53:20,581 --> 00:53:22,062
I mean, I think that's...
623
00:53:22,242 --> 00:53:24,283
That's, that's prudent advice.
624
00:53:24,343 --> 00:53:25,973
you gotta understand what you're solving for.
625
00:53:25,973 --> 00:53:30,925
And with technology, it's so easy to get, I call it ADSO instead of ADD.
626
00:53:30,925 --> 00:53:32,976
It's a 10 attention deficit.
627
00:53:32,976 --> 00:53:34,546
Ooh, shiny object.
628
00:53:34,547 --> 00:53:40,649
You know, it's a, it's, it's one step above, um, ADD.
629
00:53:40,649 --> 00:53:50,773
So, well, um, how, how to wrap it up here, how do folks get in touch with you, learn more
about the, the, the work that you do or the writing that you do, how, to, how to folks
630
00:53:50,773 --> 00:53:51,515
find you.
631
00:53:51,515 --> 00:53:54,988
Sure, absolutely on LinkedIn, definitely not on Twitter.
632
00:53:54,988 --> 00:54:02,454
I'll start with that website, gammawave.ai, know, email, eric at gammawave.ai.
633
00:54:02,454 --> 00:54:08,349
But I'm findable on LinkedIn and I think there's only two people in the world that have my
first and last name.
634
00:54:08,349 --> 00:54:11,191
So honestly, you can Google me and find me.
635
00:54:11,406 --> 00:54:14,930
That's amazing because I have a much more unique first name and last name.
636
00:54:14,930 --> 00:54:19,475
It feels like Theodore Theodoropoulos and there's several.
637
00:54:19,475 --> 00:54:21,935
So that's surprising.
638
00:54:21,935 --> 00:54:23,820
Greece is a big country, if I'm guessing right.
639
00:54:23,820 --> 00:54:24,792
Yeah.
640
00:54:24,835 --> 00:54:25,206
All right.
641
00:54:25,206 --> 00:54:26,010
Well, good stuff, man.
642
00:54:26,010 --> 00:54:29,425
I really appreciate you spending some time and hope to see you soon.
643
00:54:29,425 --> 00:54:29,887
You bet.
644
00:54:29,887 --> 00:54:30,482
Thanks for having me.
645
00:54:30,482 --> 00:54:31,414
Really appreciate it.
646
00:54:31,414 --> 00:54:32,736
All right, take care. -->
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