In this episode, Ted sits down with Geoff Zodda, Chief Solutions Officer – IT Search at PearlCare Search Group, to discuss the evolving legal tech job market and how AI is reshaping hiring trends. From the growing importance of data science and cloud technology to the decline of traditional app development, Geoff shares his expertise in legal technology staffing and career strategy. As law firms increasingly view technology as a strategic differentiator, this conversation provides essential insights for legal professionals looking to stay competitive in an AI-driven industry.
In this episode, Geoff Zodda shares insights on how to:
Navigate the changing landscape of legal tech job opportunities
Develop essential skills like Python and automation to remain competitive
Leverage networking and mentorship for career advancement
Understand the economic factors influencing law firm technology budgets
Position yourself effectively in the job market through personal branding
Key takeaways:
Law firms are shifting their approach to technology investments, focusing on AI and cloud solutions
Data science and automation skills are becoming increasingly valuable in legal tech roles
Networking and mentorship play a crucial role in career growth and job mobility
Compensation trends in legal tech are rising, particularly for innovation-focused roles
Law firms need professionals who can bridge the gap between technology and legal practice
About the guest, Geoff Zodda
Geoff Zodda is an Executive Recruiter with over 15 years of experience specializing in legal technology search. As Chief Solutions Officer – IT Search at PearlCare Search Group, he partners with top law firms worldwide to build technology teams in areas like AI/ML, cloud strategy, digital modernization, and cybersecurity. With a deep understanding of the hiring landscape and compensation trends, Geoff has successfully placed C-level executives and key technology leaders across the legal industry.
“Keeping the lights on isn’t enough for law firms now. They want to make sure that they’re doing something in order to differentiate themselves and make sure they’re setting the standard.”
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Geoff, how are you this afternoon?
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Hey Ted, how are you doing today?
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I'm doing great, man.
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I'm doing great.
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I appreciate you spending a few minutes with me to talk about the legal tech job market.
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I looked at your background.
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You spent a lot of time in the staffing world, and it sounds like you're really legal
focused.
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And I looked at some of the jobs that you guys fill in the legal space, and I think it
aligns perfectly to our audience.
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I think you'll have some great insights to share for folks, but before we jump in, why
don't you tell us a little bit about who you are, what you do and where you do it.
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Absolutely, absolutely.
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I appreciate it, Ted.
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I've been in the legal technology industry more or less since 2007, 2006.
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I started out at the Glenmont Group with Michael Potters, worked my way up there and then
spent a good decade there and then moved over to Russell Tobin.
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And finally, I've been at Pearl since 2016.
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heading up our legal technology division.
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When you say I work extensively with law firms, you weren't kidding.
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I I work with AmLaw 200 firms building out their technology organizations from chief level
and on down, working with stakeholders all across the globe.
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So it's so much fun.
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you know what makes it fun?
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Growing up, I always wanted to be a sports agent, right?
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The one thing that was holding me back from being a sports agent is the fact that you
actually need a law degree in order to do that.
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And funny enough, now I'm in the legal industry placing attorneys and people with that
type of background and I'm not a sports agent.
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So there we go.
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But that's how I've gotten to where I am today.
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And I've been at Pearl and it's a great group over here and I really enjoy working in this
industry.
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Yeah, it's good stuff.
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so you, the last time you and I spoke, we chatted a little bit.
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I think it was right around the end of this or November, which was like the second
anniversary of chat GPT, which seems like a million years ago, it's generative AI is like
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overtaken the headlines these days, especially in legal, which is understandable given
that, you know, it's a, it's a language based.
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technology innovation and we haven't seen a ton of that in quite some time.
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like what really has changed in terms of invest attitudes towards investment?
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Have you seen purse strings open up at all since the advent of chat GPT and firms really
trying to wrap their head about what, what to do with the tech?
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Oh, absolutely.
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Absolutely.
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I was going to say, you know, one of the things first and foremost are that firms are
looking to invest in, you know, AI, you know, the chat GBTs.
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Once chat GBT was queued up, I feel like law firms felt like they had to take that and
move it to the next level.
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Now, whether it's with a Microsoft product or whether it's with a Gemini.
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whether it's with OpenAI, there's so many different options out there that firms are
really, really deciding what they want to do and how to implement it.
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And I feel like, know, Chatchi BT obviously was the springboard for that.
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Yeah, it seems like the Goldman report, is, I seem to reference in every podcast that came
out and said that 44 % of legal tasks could be automated by gen AI really scared the hell
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out of people at the most senior levels, know, like executive committee level in law
firms.
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know, historically law firms have underspent in, in tech.
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But by a pretty significant margin, that's not an opinion.
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There's data on this.
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When you compare the percentage of revenue that law firms spend versus other industries
like financial services, it is dramatic.
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I feel like now there's a little bit of an attitude shift around that.
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Historically, it has felt like firms have really looked at
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looked at technology as a cost they need to manage rather than a strategic differentiator.
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And I don't know, it seems from where I sit that has changed.
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Is that your perspective?
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100 % I feel like especially when you're talking about the AmLaw law 100 you know and some
of the you know boutique firms that are really doing very well.
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I feel like they they feel like they have to up the ante, take the next steps really
differentiate themselves by investing in technology.
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Keeping the lights on isn't enough for these firms now so they want to make sure that
they're doing something in order to
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you know, differentiate themselves, like I said, and make sure that they're sort of
setting the standard from that perspective.
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And I feel like there are some firms that are definitely standing out and firms that are
making huge investments in this area in order to make do on
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Yeah, you know, I'm still not seeing a ton of C-suite roles that have AI in the title,
which I don't even know that that's necessarily needed, but I have seen a few.
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There's one firm that has a chief AI officer.
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I'm not sure, they might be AMLO 200, but not huge.
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I see a lot of like chief knowledge and AI officer.
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I see a lot of...
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roles with the title AI in it, but really not in the C-suite.
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What are you seeing?
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Yeah, that's a very good point.
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I'm seeing the same exact thing.
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I feel like when it comes to the chief title, firms, unless you really have a group that's
dedicated and the whole group is dedicated to AI alone, you're probably not going to have
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that sort of title.
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You're more so going to have the innovation.
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I see innovation with the chief a lot more than you're seeing like knowledge management
because innovation opens up the possibilities.
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Knowledge management is a little bit boxed in as far as the title is concerned.
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So a lot of firms are going Chief Innovation and Knowledge Solutions or Chief Innovation
Officer.
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You're seeing a lot more CNOs.
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But yeah, you don't see too many firms that have the AI just because there's not enough
bodies that are underneath that dedicated to AI in order to do that.
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Yeah, I just read an article today on law.com about a survey that was done by the Blixene
group, Brad Blixene and FTI Consulting.
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And in the report, 62 % of inside counsel either mostly disagreed or strongly disagreed
that their law firms are innovative, which
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Doesn't surprise me.
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Um, you know, I feel like there's been a lot of innovation theater in, in legal where,
and, and, know, I'm, I've been in, in the cam space for a long time.
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Have a lot of good friends who are on the law firm side and know a few where the word
innovation popped up and, but the role really didn't change.
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Um, so I, I feel like law firms are battling, they have a perception battle.
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on their hands with because things move so slow and legal.
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So it sounds like, you know, maybe maybe that's starting to change.
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Maybe some of this innovation theater that's been taking place will turn it.
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And that's obviously not true across the board.
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There are innovation teams within the Amlo that are doing really amazing, innovative
things to transform the practice of law.
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But historically, I mean, that's been the perception is law firms don't
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aren't innovative.
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Do you agree with that?
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But that's a, you I think you made some really good points on whether firms are, I feel
like firms are taking the steps now to take the innovation ideas that were out there or
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sort of road mapped and now sort of deploying these.
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taken a while, but I feel like firms are definitely taking the steps towards actually
doing something about it.
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You know, there's been a lot of changes that I feel like.
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due to some stuff that's going on with the economy now and some of the rising in that
area.
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I feel like firms feel a little bit more secure in the investment.
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When we were coming in 2022 or 2023, firms were a little remiss to make that huge
investment because once you delve in, it's hard to back out.
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So you need to be 100 % sure that you're going all in.
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It's like poker, if you're going all in, you better believe that you have the cards to
win.
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If not, you're not going to do it.
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You'll lose all your money quick.
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Yeah, I mean, that's a good segue.
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One of the things I wanted to talk about was how the economic conditions out there have
influenced law firm budgets and tech budgets and staffing.
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And law firms are highly sensitive to, and rightly so, to head and tail winds in the
economy.
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Because when things start to tighten up, one of the first areas that big
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corporations that are the big buyers of legal services.
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One of the places they look to for savings is on outside council.
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But it feels like the pendulum has swung back a little bit, like 20, post COVID when the
Fed dumped trillions of dollars of liquidity into the markets or into the economy.
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And we had kind of the growth at all costs.
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with, you know, SaaS companies like us spending tons of money on go-to-market activities
without really managing expenses.
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And then inflation hit, pendulum swung back in the other direction, things really
tightened up in late 22 and early 23.
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And now I feel like we're somewhere in the middle, maybe even trending towards a more
bullish scenario.
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And that impacts
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hiring and is it, are you seeing that?
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Absolutely.
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I mean, you couldn't have said it better.
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I feel like the pendulum sort of swung in the direction.
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I would say, you know, the second half of this past year, you know, even past like Q1 of
this year where it's trending, where firms are opening up a lot more positions.
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There's a lot more, you know, mobility that's going on, promotion from within.
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You're seeing a lot of that, which is creating new positions within the firms itself.
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can't promote from within without opening up a new position.
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So that's always a beautiful thing when firms have the ability to do that.
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So you're seeing that you're seeing vertical moves, you know, within the within the
industry, you're seeing lateral moves, which is always nice, which means there's something
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that's driving someone to move, you know, whether it's compensation increases, whether
it's, you know, new technologies that are being brought by by the new firm that a person
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might go to new opportunities, whenever whenever there's movement.
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and people not getting let go, that's a great thing.
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When you see people getting let go and positions not being backfilled, that's when there's
trouble.
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But you're seeing the second half of this year, a lot of good mobility.
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Yeah.
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Well, and you know, I had a short stint, like I told you in the staff hog world with tech
systems.
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I mean, it was literally, what's that?
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No, it's no, it's not.
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you know, they like it's a, you know, it flows downhill, right?
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So corporations tighten up, they, they start to manage outside legal spend law firms
tighten up.
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I would imagine placements go down significantly.
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So you're on the front edge of seeing how bullish or bearish these firms are.
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And it sounds like they're starting to move in the direction of optimism.
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Is that accurate?
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Absolutely, absolutely.
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We've been getting calls lately, you know, from clients or potential clients, you know,
that are demoing AI tools.
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So they're looking for adoption of AI tools and machine learning.
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And, you know, here's what we're looking for, very specific stuff.
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So when you have the specifics out there, that means probably that they purchase these
tools, which is always a good thing.
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So that shows that obviously, when projects are going on and programs and
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different deployments, the staffing has to come behind that.
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You can't do it without the bodies.
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Of course, you could have an MSP or an augment, but a lot of times you want to keep the
knowledge, especially when it's AI and new next generation stuff, you want to keep that
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knowledge in house if you can and just really hold on to it.
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That makes sense.
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What areas of tech are you seeing the most growth?
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Like you mentioned machine learning.
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would imagine data science.
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I'm seeing a lot more data teams.
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What's growing in legal right now?
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Yeah, data science is a huge area.
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mean, and that's an area I love recruiting in as well.
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It's like a lot of fun because there's so many different directions within data science
that you could actually like take a different department.
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You have the analytics aspect where you're really visualizing the information, you're
intaking it, you're calling the data.
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You have the data science part where you're actually modeling it.
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You're making business decisions and you're forecasting.
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based upon data.
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mean, how incredible is that that you have the opportunity to do that and you have people
that can actually do that and technology that can assist in that.
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So, you know, to have that in-house where you can help and almost have a McKinsey or a
Deloitte where you don't necessarily need, you know, the third party to help you.
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You have your own staff that's going to help make these decisions.
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You know, that's a beautiful thing right there.
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So,
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To answer your question without being too long-winded, we're seeing data science, that's a
huge area, to build out of that.
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Cloud is a big area, of course.
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Everybody's taking the infrastructure, the applications, they're slowly but surely moving
that to the cloud, whether it's Azure or AWS.
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And there's just a lot of great things happening within the industry.
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Call me an optimist, but I can feel that sort of fluff.
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Yeah, I mean we, so we launched, we used to be a consulting organization called Acrowire.
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We rebranded and launched as a product company three years ago and we only run in the
cloud.
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We literally can't run on prem.
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Yeah.
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So, uh, and that's, that's the way of the future.
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And we've had to say no, I mean a couple of times to be some big firms who wanted us to
run on prem.
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And it's like, you know, it's, it's not where the puck is going.
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So,
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you know, all our chips are on the future and the cloud is it, but man, it took way longer
than it should have.
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Like I was out beating the cloud drum literally in like 2013 I did, or maybe it was 2014,
a bunch of road shows.
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was doing webinars on back then it was called office 365, why you needed to move to
SharePoint online and exchange online.
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And that went exactly nowhere until literally
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shortly after COVID big Amla firm started to move in earnest.
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There were a few who moved messaging into the cloud earlier because I'm sure there's
people out there saying, wait a second.
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would, yeah.
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Okay.
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You had exchange pre COVID, but firms are really just now moving those ancillary workloads
and it's not all the firm's fault.
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A lot of the vendors, like on the practice management side, those solutions are still on
prem elite, elite and adorant expert are still on prem.
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They are now starting to move.
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in earnest to the cloud.
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yeah, so our chips are on the table, man.
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It's cloud or bust for us.
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And you know what?
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Business is good.
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So we're growing like leaps and bounds.
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So it's happening for real, finally.
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Well, you're definitely practicing what you're preaching, right?
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So if you're telling your clients, listen, let's integrate, let's innovate, and then
you're on-prem.
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I mean, what does that say in itself?
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It's a great point.
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It's a great point.
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In fact, I'm not going to say any names, but, um, there's a law firm who has a subsidiary
that's really focused on innovation and they're, they're on prem.
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Um, they're finally moving to the cloud, but for a good bit they weren't.
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And I was like, man, that's a bit of a, that's a bit of a conflict.
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Um, but they did a lot of work in financial services.
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And financial services is, which I spent 10 years at Bank of America.
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know that world, that world really well.
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And in fact, I was in like corporate audit, anti-money laundering, regulatory relations,
consumer risk, all on the risk side of the house and regulators and are, just make things
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really difficult for big banks.
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So managing third party counter risk, which law firms fall into that category.
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A lot of times it was the clients holding them back from going to the cloud.
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Absolutely, yeah, you see it time and time again, depending upon who your client is,
depends upon how innovative you might be able to get.
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You see some of the firms that are working with the big financial services companies, and
they're probably a little less likely to get a little bit innovative as opposed to
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organizations that are working with venture capital firms or pre-IPOs where you don't have
necessarily FINRA or the SEC looking at things.
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sort of, you know, let's go with the flow and let's develop some stuff.
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Yeah, the regulated industries make it difficult.
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They present challenges.
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How much of competitive pressures between firms are driving the innovation?
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We talked earlier about firms trying to differentiate themselves.
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Eventually, Gen.
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AI is going to be table stakes.
219
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It's not yet today, but it will be at some point.
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are you seeing
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competition among firms in terms of trying to compete and waving that innovation flag.
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Yeah, I feel like firms don't want to get left behind.
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They don't want to be named, you know, as far as like, you know, the organization that
just hasn't gotten around to doing it, or they haven't come up with the with the right
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sauce yet.
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I feel like, especially, you know, it's not competitive apples to apples where you have
firm A wanting to compete with firm B.
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But when you're dealing with different tiers of firms, or, you know, firms that are in
life sciences or
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&A work, you know, they're going to want to keep up with firms that are, you know, may be
in competition for the same clients or, you know, different caseloads because I think that
228
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that could be a differentiator right now.
229
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In the future it might not be once it becomes more of a template as opposed to like, you
know, a differentiator, but for right now I do feel like it could be a differentiator.
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Yeah.
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What about what, what you mentioned data science and obviously gen AI, but like looking
forward, maybe let's say to the first half of 2025, like for, folks that are maybe on the
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business of law side, um, what are some areas that you anticipate continued or expanded
growth for new roles, for new opportunities?
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So I think firms that really play in the high tech area.
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think that if you're working in the high tech area and you have practice groups
surrounding that, you're going to need to keep up with the Joneses.
235
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It's just plain and simple where if you don't do that, that's where it can cost you a
potential client if you're considered cutting edge.
236
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If you're working with Big Bank,
237
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It's not gonna matter so much.
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It's really not gonna be a differentiator.
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They're gonna look at the attorneys they've always worked with.
240
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Hey, let's continue to work with this firm.
241
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But when you're talking about high tech, you're talking about intellectual property stuff
where it does rely upon a lot of data.
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Any industry that relies upon a ton of data being input and filtered out, those are gonna
be the areas where the firms are gonna rely upon more on the high techs.
243
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Well, for like, let's say somebody in KM or innovation and they're looking for lateral or
upward mobility, like what, sort of skills should they be developing besides the obvious,
244
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right?
245
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Like, I mean, obviously you need to be familiar with AI, but I mean, are you still seeing
like, but you know, it's funny machine learning has been around forever.
246
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And you know, we don't hear about it as much, but like, I'm sure there's still
opportunities in that realm too, or,
247
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What sort of skills should like individuals be thinking about for mobility purposes?
248
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So if I'm a person that's growing in my career and I really like data and I like data
science, you really want the scripting and the automation there.
249
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I think that, you know, Python's become such a big thing.
250
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You know, that whole stack that PyTorch, you know, like there's just a ton of stuff within
there where, you know, if you really get a feel on like the actual coding and the
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automation.
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there's going to be a lot of opportunities in front of you.
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Plain and simple, think that that's an area where I've seen, you know, we've placed people
in this area specifically with, you know, AmLaw 50 firms, where if they have that skill
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set and they're working with AI and ML, you know, and that's an area where you can learn
or you can raise your hand in your organization and say, hey, listen, no one's doing this
255
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right now at the firm.
256
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I'd love to take a course.
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You want to align yourself with people that have these sort of skill sets as well.
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that are in the community that you may know and find out how they've gotten from point A
to point B.
259
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That's okay.
260
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That's a great segue into my next question, which is at Bank of America.
261
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I always had a mentor, right?
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Um, so I was there almost 10 years and, I'm just naturally a good networker.
263
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know not everybody is.
264
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It's a genuine, like I love to meet people.
265
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That's why I'm good at a pod hosting a podcast.
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Like I don't have any training in this.
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Like I,
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I, and it was never a goal of mine, but I genuinely enjoy conversations like this and
getting to know people.
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And that makes it easy for me.
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It's not easy for everybody though.
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You know what I mean?
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It's like some people get super anxious.
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Um, but you know, from where I sit is you really need to push yourself.
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If you want to grow, grow comes from being uncomfortable.
275
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growth comes from being uncomfortable, right?
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If you stay in your comfort zone, you're, you're, you're not growing.
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my wife and I own five gyms here in St.
278
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Louis and that's like on the wall at all five of these gyms, right?
279
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Like growth is growth is in your, growth is not in your comfort zone.
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Um,
281
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absolutely.
282
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Not everybody has it their DNA to, you know, to do that.
283
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But, you know, at the end of the day, you know, it's something that like, even if you're
uncomfortable, and, you know, even if you're a little bit of an introvert, you know, that
284
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doesn't mean that you necessarily need to avoid this, right?
285
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Yeah.
286
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And you know what?
287
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I'm not like a full extrovert.
288
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Like, you know, it's a spectrum that you've got introvert and I think they call them
ambiverts or omnivert.
289
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Yeah.
290
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I think it's ambiverts, but I'm kind of in the middle.
291
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Like I really enjoy this kind of stuff.
292
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But after I go to like Ilta con, for example, like I want to be in a dark room by myself
for like three days.
293
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Like it just drains me.
294
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Some people come back energized from that.
295
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but you know, it's like a ton of meetings and I'm usually presenting and there's parties
after the show and I'm, I'm wiped out, man.
296
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So.
297
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Yeah, absolutely.
298
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You need to be in like an Aaron Rodgers dark room or something like that.
299
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Exactly.
300
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Yeah.
301
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I tell my wife, I'm like, don't like, please take care of the kids.
302
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Like I'm going to go just decompress for a little bit, but it, do think it's really
important.
303
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Um, where I was headed with that was like, I think it's important to have mentors and you
know, I always did when I was the period of time where I was in the corporate world, how
304
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important is that in the legal space and how to, how would people go about finding one?
305
00:25:53,326 --> 00:25:58,836
Yeah, I mean if you ask most people that are at the C level now, they'll say that they had
a mentor.
306
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So that just shows how important it is.
307
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It's not the easiest thing to find a mentor.
308
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I mean, they don't grow on trees.
309
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There's not people that are always willing to do it.
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I think that you need to find someone that's like-minded and it's as easy as sending an
email on LinkedIn or connecting with someone and just saying, know, hey, I love your work
311
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or great article and...
312
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people understand if you're genuine about something, I think they'll put the time aside to
make the time to take you under their wing.
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You know, and I feel like a lot of people, especially in the legal technology industry,
and this is part of the reason why I love recruiting in it, a lot of people are selfless,
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where they do want to take time to give back or pay forward.
315
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And you know, that's a great thing, you know, and I feel like the best way to find a
mentor is just to take a chance, reach out to someone that maybe you look up to, whether
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you know them or not.
317
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You know, I think it's probably better if you're in the same city as someone or if you're
part of a group.
318
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I know that different cities have innovation groups or, you know, legal technology like,
you know, coffee or whatever the case may be.
319
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You know, I've seen some stuff for the holidays out there.
320
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You so there are groups out there that exist where you can find someone that will want to
take you under their wing.
321
00:27:13,428 --> 00:27:18,470
But first things first is identifying what you want to be and then you can find a mentor
that way.
322
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Yeah.
323
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And you know, I've always found a good approach for engaging is finding common ground.
324
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could be something as simple as where you went to school.
325
00:27:29,596 --> 00:27:35,881
Like, um, I was talking to, um, Avani, she's the CEO at Laterra.
326
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He was, we just recorded an episode, so he, he, will have been released by the time, um,
this episode gets released.
327
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And then we, he, he's a big UNC fan.
328
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And, you know, it was just common ground that we had and, know, that common ground goes
pretty deep.
329
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Like I went to school there, I got married on campus.
330
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Like I watch every basketball game, even if I don't see it live, I record it and I watch
every play.
331
00:28:03,372 --> 00:28:05,493
I'm a UNC basketball fan too, actually.
332
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So there you go.
333
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Yeah, there you go.
334
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Back from the Hubert Davis days, know, Stackhouse, Wallace, Vince Carter.
335
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mean, they, you know, I can't say I was a fan when MJ was there, but otherwise, you know.
336
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actually was, but I was young.
337
00:28:24,969 --> 00:28:25,630
let's see.
338
00:28:25,630 --> 00:28:27,709
So he, they, they want it.
339
00:28:27,709 --> 00:28:29,492
That was like 82.
340
00:28:29,492 --> 00:28:31,193
So I was 10.
341
00:28:31,193 --> 00:28:37,418
So I got into the heels because I, I grew up in Norfolk, Virginia and you're either a
Virginia or a North Carolina fan.
342
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It's like right, literally right on the border.
343
00:28:39,759 --> 00:28:48,736
So I do remember, um, that championship against Georgetown, but you know, it was always a
dream to go to school there.
344
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And when I did, it was amazing, but you know,
345
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It doesn't have to be like where you went to school.
346
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could be a common interest that you have, right?
347
00:28:57,680 --> 00:29:06,994
Like, you know, there's so much, I, you know, I, I sometimes get called an AI expert,
like, but I'm, really not, I'm, I'm, I'm an enthusiast.
348
00:29:06,994 --> 00:29:09,835
I read about it a ton, right?
349
00:29:09,835 --> 00:29:14,337
So I'm always reading new papers when they come out, I follow the thought leaders in the
space.
350
00:29:14,337 --> 00:29:17,928
I'm always experimenting with it, um, which is a good time.
351
00:29:17,928 --> 00:29:19,491
It could be something like that.
352
00:29:19,491 --> 00:29:28,675
as well to find common ground to just say, Hey man, I saw that post you, you did about,
you know, the new version of llama three.
353
00:29:28,675 --> 00:29:30,766
And I think that's some really cool stuff that you're doing.
354
00:29:30,766 --> 00:29:33,371
I'd love to learn more about it, strike up a conversation.
355
00:29:33,371 --> 00:29:39,939
And then once you build some rapport, you can, you can ask if they'd be willing to meet
with you periodically.
356
00:29:40,578 --> 00:29:48,663
Absolutely, yeah that stuff doesn't happen overnight, but if you put the time in there is
the common interest You know you will definitely like strike a chord with someone that
357
00:29:48,663 --> 00:29:58,009
does have some common interest some common values And that's how relationships are built
up, but I couldn't agree more that like it's open in this industry You know if you if you
358
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find the right person
359
00:29:59,227 --> 00:29:59,677
Totally.
360
00:29:59,677 --> 00:30:00,458
Yeah.
361
00:30:00,458 --> 00:30:14,570
What about like folks who are thinking about again, lateral or upward mobility and finding
whatever could be practice areas or firms that what's the, like, how should people be
362
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thinking about the next step?
363
00:30:16,862 --> 00:30:24,589
Like, is it, you know, I, I don't think like just finding a bigger law firm to work for is
the right approach.
364
00:30:24,589 --> 00:30:27,271
I mean, yeah, you might be able to
365
00:30:27,277 --> 00:30:31,533
learn a few new things as law firms scale.
366
00:30:31,915 --> 00:30:35,742
like, I don't know, personally, I think culture is really important.
367
00:30:35,742 --> 00:30:41,941
What should people be thinking about when they're charting their mobility path?
368
00:30:42,128 --> 00:30:42,718
absolutely.
369
00:30:42,718 --> 00:30:50,423
I I think it's a matter of who you're going to be working for and who you're going to be
working with.
370
00:30:51,083 --> 00:30:56,126
That's the biggest question you always have to ask yourself when you're interviewing is,
would I want to work with this group?
371
00:30:56,126 --> 00:31:00,979
But not only that, say that you're, for example, in the AI team, right?
372
00:31:00,979 --> 00:31:03,190
You're the so-called AI team.
373
00:31:03,651 --> 00:31:06,552
What are the developers like that I would be working with?
374
00:31:06,712 --> 00:31:10,104
What are the applications manager that's work, you know, that's
375
00:31:10,104 --> 00:31:17,356
you know, the peripheral teams that you have to deal with on a day-to-day, week-to-week
basis, am I going to enjoy working with them?
376
00:31:17,516 --> 00:31:25,908
And I would even go as far as saying like during an interview process, you don't want the
process to be too long, but you do want to meet with some people that, you know, you may
377
00:31:25,908 --> 00:31:36,241
not work with daily, you know, they may be peers, but people that like your happiness is
going to depend upon like, you know, your interactions with them or not.
378
00:31:36,261 --> 00:31:38,744
So I would say the people.
379
00:31:38,744 --> 00:31:48,007
you know, the firm culture, you know, just like, you know, every firm is a bit different,
you know, each sham law 10 firms a bit different, you know, every firm has their own
380
00:31:48,007 --> 00:31:48,397
flavor.
381
00:31:48,397 --> 00:31:52,278
So it's finding, you know, what you're looking for in your next step.
382
00:31:52,498 --> 00:31:54,609
know, compensation doesn't do everything.
383
00:31:54,609 --> 00:32:02,931
So you want to look at, know, once, once you get your paycheck at the end of the week,
what's driving you, what's going to make you happy, you know, what's going to you spend so
384
00:32:02,931 --> 00:32:05,688
much time at work, you know, what's going to, you know,
385
00:32:05,688 --> 00:32:12,552
put you in a good mood going home on a given day, know, versus like, hey, like I need my
day bright enough, you know, that sort of scenario.
386
00:32:12,967 --> 00:32:13,567
Yeah.
387
00:32:13,567 --> 00:32:22,727
What, how much variation are you seeing in like organizational design and titles across
firms?
388
00:32:22,727 --> 00:32:23,967
Like from where I sit.
389
00:32:23,967 --> 00:32:32,887
in the 16 years that I've been selling in the KM and, and, and IT, uh, we've worked with
over 110 AM law firms.
390
00:32:32,887 --> 00:32:36,207
So a huge number more than more than half.
391
00:32:36,857 --> 00:32:43,653
It seems like everybody does it different, like from an organizational design perspective,
like sometimes AI sits in cam.
392
00:32:43,653 --> 00:32:46,095
Sometimes AI sits in innovation.
393
00:32:46,095 --> 00:32:49,878
Sometimes AI sits in it, which does not make sense to me.
394
00:32:49,878 --> 00:33:01,057
Like maybe the infrastructure management needs to live in it, but people, whoever's
managing AI has to be close to the user to understand the use cases and to be that conduit
395
00:33:01,057 --> 00:33:05,891
between tech and, but yeah, how much variation do you see?
396
00:33:06,108 --> 00:33:09,628
You see it more than me because that's your, that's your full-time job.
397
00:33:09,628 --> 00:33:14,520
Do you see a ton of variation in role titles and all that sort of stuff?
398
00:33:14,634 --> 00:33:15,315
a ton.
399
00:33:15,315 --> 00:33:23,650
mean, it's, it's unquestionably like, you know, something that I deal with every day, you
know, different, different titles, different boxes, different groups.
400
00:33:23,650 --> 00:33:34,268
So I'd say this that firms that are in the, in the growth stage, as far as like AI is
concerned, or dealing with innovation, it will probably sit under IT.
401
00:33:34,268 --> 00:33:39,772
I feel like there's not enough of a deviation between IT and AI at that point.
402
00:33:39,772 --> 00:33:43,672
But then once you have a bigger team and a bigger organization,
403
00:33:43,672 --> 00:33:50,610
you're going to be forced to make a separate AI innovation team that's separate from IT.
404
00:33:50,610 --> 00:33:52,455
And it may sit under a managing partner.
405
00:33:52,455 --> 00:33:54,471
It may sit under the COO.
406
00:33:54,471 --> 00:33:56,002
You have a chief innovation officer.
407
00:33:56,002 --> 00:33:58,014
You have a CIO.
408
00:33:58,014 --> 00:34:00,856
Two different people reporting up to the same person.
409
00:34:00,856 --> 00:34:05,840
then that way, both sides of the organization, equal playing field.
410
00:34:06,261 --> 00:34:13,446
And then also they're reporting to the same person, which obviously is working closely
with the stakeholders and the users and the client.
411
00:34:13,735 --> 00:34:14,405
Yeah.
412
00:34:14,405 --> 00:34:15,995
Yeah, that makes sense.
413
00:34:15,995 --> 00:34:25,955
What, um, we, did a, I moderated a panel, uh, actually it was this year, 20 spring of 2024
with some heavy hitters in the space.
414
00:34:25,955 --> 00:34:34,695
was like Meredith Williams from Gibson, Dunn, Christie, Benz from Norton Rose, uh, Peter
Giovanni's from McGuire woods.
415
00:34:34,695 --> 00:34:43,363
And we talked about like organizational design and how AI is going to influence that
organ, you know,
416
00:34:43,363 --> 00:34:46,244
And they all had different answers.
417
00:34:46,244 --> 00:34:58,127
And what we figured out is through that dialogue is that culture is really what dictates
like some firms, even big firms, I know some AMLaw 50 firms, they don't have knowledge
418
00:34:58,127 --> 00:34:59,167
management.
419
00:34:59,168 --> 00:35:08,640
And sometimes the reason is because KM has a bad name, like attorney, you know, the,
culture there doesn't see the value in KM for whatever reason.
420
00:35:08,640 --> 00:35:12,151
was probably, you know, some failed experiment.
421
00:35:12,391 --> 00:35:14,872
10, 20 years ago, whatever.
422
00:35:15,093 --> 00:35:21,467
And the law firm leadership still has that in their memory banks and they're still doing
cam stuff.
423
00:35:21,467 --> 00:35:25,340
They're just calling it something else like practice innovation or practice solutions.
424
00:35:25,340 --> 00:35:38,419
Um, so, but how, how are, how are you seeing, um, like from a compensation perspective,
which is related to organizational design, like, are you seeing things trend up?
425
00:35:38,419 --> 00:35:41,591
Like, is this a good time for people to be thinking about?
426
00:35:41,785 --> 00:35:43,685
Lateral or upward moves.
427
00:35:44,078 --> 00:35:46,958
Yeah, this would be a great time.
428
00:35:46,958 --> 00:35:56,098
Once everybody receives their bonuses and all that, it's a good time to look because the
bar is getting set higher and higher.
429
00:35:56,118 --> 00:36:10,578
Everybody, aside from the organizations that do the reporting or they do the reports on
compensation, I personally see the trends bucking upward where...
430
00:36:10,786 --> 00:36:13,107
you're seeing it from the engineering level upwards.
431
00:36:13,107 --> 00:36:19,349
So you can imagine, you know, once you get into the management and C-suite, you know, how
much compensation is going up.
432
00:36:19,349 --> 00:36:29,789
And it's just, you know, a lot of people know, you know, what the industry is paying, you
know, per like, you know, different groups, you know, what level, you know, size of firms.
433
00:36:29,789 --> 00:36:36,104
So firms have to stay intact with that, or they're not going to be able to get the talent
that's going to be able to take their firm over the top.
434
00:36:36,623 --> 00:36:37,144
Interesting.
435
00:36:37,144 --> 00:36:46,687
What, so because you have visibility on the compensation side, like what are the, what are
some of the, what are some of the more lucrative roles in the, the business of law side?
436
00:36:46,687 --> 00:36:51,824
You know, is it KMs and innovation, obviously emerging skills like AI, like what, what is
it?
437
00:36:51,824 --> 00:36:54,317
What, what's paying the best out there?
438
00:36:54,924 --> 00:37:05,732
I think innovation, know, that term innovation, because it does include AI, does include
client centric solutions that are being, you know, developed for, you know, for the
439
00:37:05,732 --> 00:37:10,325
different, you know, companies that the firms are working with.
440
00:37:10,325 --> 00:37:17,630
So if you're in a situation like that, where you're actually bringing business
potentially, like either directly or indirectly to an organization, a firm is going to pay
441
00:37:17,630 --> 00:37:18,870
more for that.
442
00:37:19,031 --> 00:37:23,790
So if you're developing solutions in house, either for your attorneys,
443
00:37:23,790 --> 00:37:27,733
or for the clients, that's where it gets pretty lucrative.
444
00:37:28,135 --> 00:37:37,374
If you're just doing quote unquote, you know, practice solutions where you're building out
for some practices or you're taking third party tools out of the box and you're
445
00:37:37,374 --> 00:37:47,554
customizing it, you know, there's obviously a cap on that, but you know, an amazing area
to be in is when you are developing solutions from scratch that you can make your own and
446
00:37:47,554 --> 00:37:48,394
sort of.
447
00:37:48,522 --> 00:37:54,120
know, awards, you peer awards and all that stuff, you know, that really is pretty big time
right now.
448
00:37:54,567 --> 00:37:57,087
All right, so let's look at the flip side of that.
449
00:37:57,087 --> 00:38:09,661
Where are areas where people may want to take chips off the table in terms of skills and
what roles are on the decline?
450
00:38:10,338 --> 00:38:20,371
Yeah, I mean, I hate to say this, know, I mean, it's, it's, but it's not, nothing's
completely off the table, but I think like the pure old school app development side is a
451
00:38:20,371 --> 00:38:21,701
little bit off the table.
452
00:38:21,701 --> 00:38:31,164
Um, a lot of people are using power apps, you know, they're using, you know, the, the
share points of the world, uh, power automate, they're using all those tools instead of
453
00:38:31,164 --> 00:38:38,954
like the.net, you know, JavaScript, you know, the stack that everybody knows and grew up
with, you know, that sort of fallen by the wayside.
454
00:38:38,954 --> 00:38:47,104
Now we're looking at more of the innovative, quick-hitting tools where you can develop
things a lot quicker and code than we used to be able to do.
455
00:38:47,227 --> 00:38:53,612
Well, you we talk about bill versus buy all the time, so we don't really have any
competition on the intranet side of the house.
456
00:38:53,612 --> 00:38:55,743
There used to be a player in the space.
457
00:38:55,743 --> 00:39:05,750
I won't say their name, but people know who they are and they got bought by a much bigger
company, um, seven years ago and they're there.
458
00:39:05,750 --> 00:39:07,582
They've just, they're not even trying.
459
00:39:07,582 --> 00:39:12,115
So it's really just us or custom dev, right?
460
00:39:12,115 --> 00:39:14,919
Which is makes zero sense.
461
00:39:14,919 --> 00:39:18,321
for a law firm when there's an off the shelf solution.
462
00:39:18,321 --> 00:39:22,994
But law firms get caught up in this.
463
00:39:22,994 --> 00:39:25,086
Devs want a dev, right?
464
00:39:25,086 --> 00:39:29,979
So if you've got a dev team, they're going to pitch, hey, we can build this for this
amount of dollars.
465
00:39:29,979 --> 00:39:30,790
OK, great.
466
00:39:30,790 --> 00:39:32,481
That's your development.
467
00:39:32,481 --> 00:39:34,392
Your initial development cost is discrete.
468
00:39:34,392 --> 00:39:35,653
It has a beginning and an end.
469
00:39:35,653 --> 00:39:42,368
Support and maintenance and enhancements, that goes on for the lifetime of the platform.
470
00:39:42,368 --> 00:39:44,609
And that is a huge component.
471
00:39:44,611 --> 00:39:46,794
of total cost of ownership for an app.
472
00:39:46,794 --> 00:39:54,220
But I see firms still making this mistake after there's been so many failures and I don't
understand it.
473
00:39:54,220 --> 00:39:56,893
Yeah, I'm just seeing a little bit less of that.
474
00:39:56,893 --> 00:39:59,825
That was one area that definitely stuck out to me.
475
00:39:59,825 --> 00:40:12,657
mean, everything else, when you're talking about InfoSec, when you're talking about
infrastructure, cloud, governance, all these things are still super hot, and there's
476
00:40:12,657 --> 00:40:14,909
different ways to do it and new things.
477
00:40:14,909 --> 00:40:20,413
But App Dev is definitely an area that I think they're finding newer ways.
478
00:40:21,195 --> 00:40:25,883
less positions that are specific with the staff that we're used to.
479
00:40:25,883 --> 00:40:26,443
Yeah.
480
00:40:26,443 --> 00:40:37,249
I mean, when there's an off the shelf solution, I don't care if it's internet or whatever
building your own is just a law firms are not really structured.
481
00:40:37,249 --> 00:40:40,231
They're not built for developing software.
482
00:40:40,231 --> 00:40:42,122
It's, um, it is a tough business.
483
00:40:42,122 --> 00:40:48,536
had a, I had a post recently where I, I outlined just stream of consciousness, all the
things you got to be good at.
484
00:40:48,536 --> 00:40:50,857
You got to be good at gathering requirements.
485
00:40:50,857 --> 00:40:53,919
You got to be good at designing system architecture.
486
00:40:53,919 --> 00:40:55,043
You got to be good at.
487
00:40:55,043 --> 00:40:56,879
engineering actually building the solution.
488
00:40:56,879 --> 00:40:58,393
You got to be good at QA.
489
00:40:58,393 --> 00:40:59,917
You got to be good at support.
490
00:40:59,917 --> 00:41:01,743
Got to be good at documentation.
491
00:41:01,743 --> 00:41:03,547
Like it.
492
00:41:03,547 --> 00:41:05,287
yeah, you need a PMO to do that.
493
00:41:05,287 --> 00:41:15,049
yeah, those are some positions, obviously, you we see those as well, you know, a little
bit less on the PMO side, but yeah, PMO, you know, a lot of the PMO projects are
494
00:41:15,049 --> 00:41:16,010
surrounding development.
495
00:41:16,010 --> 00:41:22,107
So that makes a lot of sense, you know, with the documentation, the QA requirements
gathering, the whole nine.
496
00:41:22,107 --> 00:41:24,450
Yeah, it's a lot.
497
00:41:24,450 --> 00:41:26,074
Yeah, absolutely.
498
00:41:26,074 --> 00:41:27,196
is a lot.
499
00:41:27,196 --> 00:41:30,653
But yeah, it seems like the industry is healthy.
500
00:41:30,653 --> 00:41:32,477
It's on the uptick.
501
00:41:32,477 --> 00:41:34,470
It's an exciting time to be in it.
502
00:41:34,694 --> 00:41:36,734
Yeah, it really is.
503
00:41:36,994 --> 00:41:37,734
all right.
504
00:41:37,734 --> 00:41:39,954
So final question for you here.
505
00:41:39,954 --> 00:41:45,174
So how can candidates best position themselves in the marketplace?
506
00:41:45,174 --> 00:41:54,774
If somebody is, um, I think I told you the story again, I won't say the names, but I had a
guest on the, so this is, this is one way you can position yourself.
507
00:41:54,774 --> 00:42:01,329
Get on a podcast like this, because I had, I had someone who a guest
508
00:42:01,329 --> 00:42:06,181
who was talking about all the amazing process work she was doing at her law firm.
509
00:42:06,182 --> 00:42:13,266
I had a previous guest of the podcast, like 20 episodes earlier, who became a fan and a
listener.
510
00:42:13,266 --> 00:42:20,190
He heard that, went and sniped her and now she works with him and they both sent me thank
you notes.
511
00:42:20,190 --> 00:42:27,694
I don't want the firm mad at me that she came from, so I won't say the name, but you know,
that's obviously one thing is getting your name out there.
512
00:42:27,694 --> 00:42:29,883
What are some other things people can do to
513
00:42:29,883 --> 00:42:31,663
best position themselves.
514
00:42:31,800 --> 00:42:33,141
Yeah, absolutely.
515
00:42:33,141 --> 00:42:42,115
I feel like take part in an IELTA, you know, even if you're part of like planning, you
know, even if you don't want to speak that that's totally fine.
516
00:42:42,115 --> 00:42:43,635
You know, be part of that.
517
00:42:43,635 --> 00:42:57,431
Be part of, you know, any sort of group that's going to, you know, really put yourself out
there, you know, where you're thinking, you know what, well, I can I can sort of maximize
518
00:42:57,431 --> 00:42:59,150
here and, you know,
519
00:42:59,150 --> 00:43:02,370
position myself as a potential candidate in the market.
520
00:43:02,490 --> 00:43:08,790
I always tell candidates the best time to make a move is when you're not actually looking.
521
00:43:09,950 --> 00:43:13,530
It's a scenario where connect with people on LinkedIn.
522
00:43:13,530 --> 00:43:15,900
You see what firms are hiring a lot.
523
00:43:15,900 --> 00:43:20,370
Connect with the CIO there so they know that you're out there and you're potentially
willing to take a look.
524
00:43:20,370 --> 00:43:22,570
That's a good way to position yourself as well.
525
00:43:22,570 --> 00:43:25,460
It's just see what's going out there in the industry.
526
00:43:25,460 --> 00:43:28,421
Talk to individuals like myself, of course, because we
527
00:43:28,574 --> 00:43:37,877
we get the current before it hits and just really decide, listen, maybe I want a little
bit of a more thorough LinkedIn profile.
528
00:43:37,978 --> 00:43:46,821
I think that's something like, get some of the keywords out there, even if you're not
active that way, like you can be identified as potentially a good target for some people.
529
00:43:46,821 --> 00:43:50,632
And all it takes is one right opportunity and it makes it all worthwhile.
530
00:43:50,929 --> 00:43:51,490
Exactly.
531
00:43:51,490 --> 00:43:52,291
All right.
532
00:43:52,291 --> 00:43:59,650
So along those lines, since we're wrapping up here, how do people get in touch, find out
more about what you do, that sort of stuff.
533
00:43:59,650 --> 00:44:00,530
Yeah, definitely.
534
00:44:00,530 --> 00:44:04,273
Hey, the best way, because as a recruiter, you always have to be on LinkedIn.
535
00:44:04,273 --> 00:44:05,644
Connect with me on LinkedIn.
536
00:44:05,644 --> 00:44:11,217
It's Jeff Zota, G-E-O-F-F, Zota, Z-O-D-D-A.
537
00:44:11,378 --> 00:44:12,319
Invite me to connect.
538
00:44:12,319 --> 00:44:14,220
I will happily connect with you.
539
00:44:14,220 --> 00:44:15,720
Reach out whenever you want.
540
00:44:15,720 --> 00:44:18,783
I always respond to messages.
541
00:44:18,783 --> 00:44:23,796
And yeah, I'm out and about, so feel free to reach out.
542
00:44:24,135 --> 00:44:24,775
stuff, man.
543
00:44:24,775 --> 00:44:27,015
Well, hey, I've really enjoyed the conversation.
544
00:44:27,015 --> 00:44:29,415
I appreciate you taking the time.
545
00:44:29,495 --> 00:44:31,338
Let's stay in touch.
546
00:44:31,338 --> 00:44:31,742
Absolutely.
547
00:44:31,742 --> 00:44:33,659
Let's talk some UNC hoops soon.
548
00:44:33,659 --> 00:44:34,701
Yeah, exactly.
549
00:44:34,701 --> 00:44:37,025
Good stuff, All right.
550
00:44:37,627 --> 00:44:37,988
All right.
551
00:44:37,988 --> 00:44:39,109
Have a good one.
552
00:44:39,531 --> 00:44:40,042
Take care.
553
00:44:40,042 --> 00:44:40,933
Bye bye.
00:00:03,746
Geoff, how are you this afternoon?
2
00:00:03,746 --> 00:00:05,467
Hey Ted, how are you doing today?
3
00:00:05,467 --> 00:00:06,578
I'm doing great, man.
4
00:00:06,578 --> 00:00:07,647
I'm doing great.
5
00:00:07,647 --> 00:00:15,253
I appreciate you spending a few minutes with me to talk about the legal tech job market.
6
00:00:15,327 --> 00:00:18,906
I looked at your background.
7
00:00:18,906 --> 00:00:25,600
You spent a lot of time in the staffing world, and it sounds like you're really legal
focused.
8
00:00:25,761 --> 00:00:33,686
And I looked at some of the jobs that you guys fill in the legal space, and I think it
aligns perfectly to our audience.
9
00:00:35,271 --> 00:00:43,295
I think you'll have some great insights to share for folks, but before we jump in, why
don't you tell us a little bit about who you are, what you do and where you do it.
10
00:00:43,542 --> 00:00:44,492
Absolutely, absolutely.
11
00:00:44,492 --> 00:00:46,283
I appreciate it, Ted.
12
00:00:46,444 --> 00:00:52,768
I've been in the legal technology industry more or less since 2007, 2006.
13
00:00:52,768 --> 00:01:08,539
I started out at the Glenmont Group with Michael Potters, worked my way up there and then
spent a good decade there and then moved over to Russell Tobin.
14
00:01:08,879 --> 00:01:13,048
And finally, I've been at Pearl since 2016.
15
00:01:13,048 --> 00:01:15,659
heading up our legal technology division.
16
00:01:16,480 --> 00:01:20,561
When you say I work extensively with law firms, you weren't kidding.
17
00:01:20,561 --> 00:01:32,426
I I work with AmLaw 200 firms building out their technology organizations from chief level
and on down, working with stakeholders all across the globe.
18
00:01:32,426 --> 00:01:34,647
So it's so much fun.
19
00:01:35,368 --> 00:01:36,948
you know what makes it fun?
20
00:01:37,169 --> 00:01:40,550
Growing up, I always wanted to be a sports agent, right?
21
00:01:41,294 --> 00:01:47,654
The one thing that was holding me back from being a sports agent is the fact that you
actually need a law degree in order to do that.
22
00:01:47,934 --> 00:01:54,534
And funny enough, now I'm in the legal industry placing attorneys and people with that
type of background and I'm not a sports agent.
23
00:01:54,534 --> 00:01:56,274
So there we go.
24
00:01:56,274 --> 00:01:59,334
But that's how I've gotten to where I am today.
25
00:01:59,654 --> 00:02:06,292
And I've been at Pearl and it's a great group over here and I really enjoy working in this
industry.
26
00:02:06,545 --> 00:02:08,816
Yeah, it's good stuff.
27
00:02:08,936 --> 00:02:12,678
so you, the last time you and I spoke, we chatted a little bit.
28
00:02:12,799 --> 00:02:26,066
I think it was right around the end of this or November, which was like the second
anniversary of chat GPT, which seems like a million years ago, it's generative AI is like
29
00:02:26,066 --> 00:02:35,141
overtaken the headlines these days, especially in legal, which is understandable given
that, you know, it's a, it's a language based.
30
00:02:35,195 --> 00:02:41,441
technology innovation and we haven't seen a ton of that in quite some time.
31
00:02:41,441 --> 00:02:48,487
like what really has changed in terms of invest attitudes towards investment?
32
00:02:48,487 --> 00:02:58,635
Have you seen purse strings open up at all since the advent of chat GPT and firms really
trying to wrap their head about what, what to do with the tech?
33
00:02:59,082 --> 00:03:00,273
Oh, absolutely.
34
00:03:00,273 --> 00:03:00,703
Absolutely.
35
00:03:00,703 --> 00:03:09,241
I was going to say, you know, one of the things first and foremost are that firms are
looking to invest in, you know, AI, you know, the chat GBTs.
36
00:03:09,241 --> 00:03:17,478
Once chat GBT was queued up, I feel like law firms felt like they had to take that and
move it to the next level.
37
00:03:17,478 --> 00:03:21,902
Now, whether it's with a Microsoft product or whether it's with a Gemini.
38
00:03:22,014 --> 00:03:30,399
whether it's with OpenAI, there's so many different options out there that firms are
really, really deciding what they want to do and how to implement it.
39
00:03:30,440 --> 00:03:34,322
And I feel like, know, Chatchi BT obviously was the springboard for that.
40
00:03:34,823 --> 00:03:49,383
Yeah, it seems like the Goldman report, is, I seem to reference in every podcast that came
out and said that 44 % of legal tasks could be automated by gen AI really scared the hell
41
00:03:49,383 --> 00:03:56,043
out of people at the most senior levels, know, like executive committee level in law
firms.
42
00:03:56,603 --> 00:04:01,343
know, historically law firms have underspent in, in tech.
43
00:04:01,425 --> 00:04:04,097
But by a pretty significant margin, that's not an opinion.
44
00:04:04,097 --> 00:04:05,738
There's data on this.
45
00:04:05,738 --> 00:04:16,605
When you compare the percentage of revenue that law firms spend versus other industries
like financial services, it is dramatic.
46
00:04:18,927 --> 00:04:25,771
I feel like now there's a little bit of an attitude shift around that.
47
00:04:26,212 --> 00:04:31,565
Historically, it has felt like firms have really looked at
48
00:04:32,252 --> 00:04:39,300
looked at technology as a cost they need to manage rather than a strategic differentiator.
49
00:04:39,301 --> 00:04:42,896
And I don't know, it seems from where I sit that has changed.
50
00:04:42,896 --> 00:04:44,377
Is that your perspective?
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00:04:44,974 --> 00:04:56,304
100 % I feel like especially when you're talking about the AmLaw law 100 you know and some
of the you know boutique firms that are really doing very well.
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I feel like they they feel like they have to up the ante, take the next steps really
differentiate themselves by investing in technology.
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Keeping the lights on isn't enough for these firms now so they want to make sure that
they're doing something in order to
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you know, differentiate themselves, like I said, and make sure that they're sort of
setting the standard from that perspective.
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00:05:20,756 --> 00:05:28,766
And I feel like there are some firms that are definitely standing out and firms that are
making huge investments in this area in order to make do on
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Yeah, you know, I'm still not seeing a ton of C-suite roles that have AI in the title,
which I don't even know that that's necessarily needed, but I have seen a few.
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There's one firm that has a chief AI officer.
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I'm not sure, they might be AMLO 200, but not huge.
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I see a lot of like chief knowledge and AI officer.
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I see a lot of...
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roles with the title AI in it, but really not in the C-suite.
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What are you seeing?
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Yeah, that's a very good point.
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I'm seeing the same exact thing.
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I feel like when it comes to the chief title, firms, unless you really have a group that's
dedicated and the whole group is dedicated to AI alone, you're probably not going to have
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that sort of title.
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You're more so going to have the innovation.
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I see innovation with the chief a lot more than you're seeing like knowledge management
because innovation opens up the possibilities.
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Knowledge management is a little bit boxed in as far as the title is concerned.
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So a lot of firms are going Chief Innovation and Knowledge Solutions or Chief Innovation
Officer.
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You're seeing a lot more CNOs.
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00:06:41,584 --> 00:06:50,353
But yeah, you don't see too many firms that have the AI just because there's not enough
bodies that are underneath that dedicated to AI in order to do that.
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00:06:51,111 --> 00:07:06,131
Yeah, I just read an article today on law.com about a survey that was done by the Blixene
group, Brad Blixene and FTI Consulting.
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And in the report, 62 % of inside counsel either mostly disagreed or strongly disagreed
that their law firms are innovative, which
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Doesn't surprise me.
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00:07:20,904 --> 00:07:31,733
Um, you know, I feel like there's been a lot of innovation theater in, in legal where,
and, and, know, I'm, I've been in, in the cam space for a long time.
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Have a lot of good friends who are on the law firm side and know a few where the word
innovation popped up and, but the role really didn't change.
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Um, so I, I feel like law firms are battling, they have a perception battle.
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on their hands with because things move so slow and legal.
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So it sounds like, you know, maybe maybe that's starting to change.
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Maybe some of this innovation theater that's been taking place will turn it.
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And that's obviously not true across the board.
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There are innovation teams within the Amlo that are doing really amazing, innovative
things to transform the practice of law.
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But historically, I mean, that's been the perception is law firms don't
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aren't innovative.
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Do you agree with that?
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But that's a, you I think you made some really good points on whether firms are, I feel
like firms are taking the steps now to take the innovation ideas that were out there or
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sort of road mapped and now sort of deploying these.
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taken a while, but I feel like firms are definitely taking the steps towards actually
doing something about it.
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You know, there's been a lot of changes that I feel like.
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due to some stuff that's going on with the economy now and some of the rising in that
area.
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I feel like firms feel a little bit more secure in the investment.
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When we were coming in 2022 or 2023, firms were a little remiss to make that huge
investment because once you delve in, it's hard to back out.
94
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So you need to be 100 % sure that you're going all in.
95
00:09:12,954 --> 00:09:18,036
It's like poker, if you're going all in, you better believe that you have the cards to
win.
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If not, you're not going to do it.
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You'll lose all your money quick.
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Yeah, I mean, that's a good segue.
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One of the things I wanted to talk about was how the economic conditions out there have
influenced law firm budgets and tech budgets and staffing.
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And law firms are highly sensitive to, and rightly so, to head and tail winds in the
economy.
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Because when things start to tighten up, one of the first areas that big
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corporations that are the big buyers of legal services.
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One of the places they look to for savings is on outside council.
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But it feels like the pendulum has swung back a little bit, like 20, post COVID when the
Fed dumped trillions of dollars of liquidity into the markets or into the economy.
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And we had kind of the growth at all costs.
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with, you know, SaaS companies like us spending tons of money on go-to-market activities
without really managing expenses.
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And then inflation hit, pendulum swung back in the other direction, things really
tightened up in late 22 and early 23.
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And now I feel like we're somewhere in the middle, maybe even trending towards a more
bullish scenario.
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And that impacts
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hiring and is it, are you seeing that?
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Absolutely.
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I mean, you couldn't have said it better.
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I feel like the pendulum sort of swung in the direction.
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I would say, you know, the second half of this past year, you know, even past like Q1 of
this year where it's trending, where firms are opening up a lot more positions.
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There's a lot more, you know, mobility that's going on, promotion from within.
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You're seeing a lot of that, which is creating new positions within the firms itself.
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can't promote from within without opening up a new position.
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So that's always a beautiful thing when firms have the ability to do that.
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So you're seeing that you're seeing vertical moves, you know, within the within the
industry, you're seeing lateral moves, which is always nice, which means there's something
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that's driving someone to move, you know, whether it's compensation increases, whether
it's, you know, new technologies that are being brought by by the new firm that a person
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might go to new opportunities, whenever whenever there's movement.
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and people not getting let go, that's a great thing.
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When you see people getting let go and positions not being backfilled, that's when there's
trouble.
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But you're seeing the second half of this year, a lot of good mobility.
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Yeah.
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Well, and you know, I had a short stint, like I told you in the staff hog world with tech
systems.
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I mean, it was literally, what's that?
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No, it's no, it's not.
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you know, they like it's a, you know, it flows downhill, right?
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So corporations tighten up, they, they start to manage outside legal spend law firms
tighten up.
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I would imagine placements go down significantly.
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So you're on the front edge of seeing how bullish or bearish these firms are.
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And it sounds like they're starting to move in the direction of optimism.
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Is that accurate?
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00:12:53,742 --> 00:12:55,003
Absolutely, absolutely.
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We've been getting calls lately, you know, from clients or potential clients, you know,
that are demoing AI tools.
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So they're looking for adoption of AI tools and machine learning.
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And, you know, here's what we're looking for, very specific stuff.
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So when you have the specifics out there, that means probably that they purchase these
tools, which is always a good thing.
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So that shows that obviously, when projects are going on and programs and
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different deployments, the staffing has to come behind that.
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You can't do it without the bodies.
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Of course, you could have an MSP or an augment, but a lot of times you want to keep the
knowledge, especially when it's AI and new next generation stuff, you want to keep that
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knowledge in house if you can and just really hold on to it.
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That makes sense.
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What areas of tech are you seeing the most growth?
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Like you mentioned machine learning.
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would imagine data science.
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I'm seeing a lot more data teams.
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What's growing in legal right now?
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Yeah, data science is a huge area.
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mean, and that's an area I love recruiting in as well.
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It's like a lot of fun because there's so many different directions within data science
that you could actually like take a different department.
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You have the analytics aspect where you're really visualizing the information, you're
intaking it, you're calling the data.
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You have the data science part where you're actually modeling it.
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You're making business decisions and you're forecasting.
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based upon data.
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mean, how incredible is that that you have the opportunity to do that and you have people
that can actually do that and technology that can assist in that.
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So, you know, to have that in-house where you can help and almost have a McKinsey or a
Deloitte where you don't necessarily need, you know, the third party to help you.
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You have your own staff that's going to help make these decisions.
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You know, that's a beautiful thing right there.
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So,
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To answer your question without being too long-winded, we're seeing data science, that's a
huge area, to build out of that.
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Cloud is a big area, of course.
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Everybody's taking the infrastructure, the applications, they're slowly but surely moving
that to the cloud, whether it's Azure or AWS.
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And there's just a lot of great things happening within the industry.
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Call me an optimist, but I can feel that sort of fluff.
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Yeah, I mean we, so we launched, we used to be a consulting organization called Acrowire.
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We rebranded and launched as a product company three years ago and we only run in the
cloud.
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We literally can't run on prem.
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Yeah.
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So, uh, and that's, that's the way of the future.
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And we've had to say no, I mean a couple of times to be some big firms who wanted us to
run on prem.
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And it's like, you know, it's, it's not where the puck is going.
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So,
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you know, all our chips are on the future and the cloud is it, but man, it took way longer
than it should have.
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Like I was out beating the cloud drum literally in like 2013 I did, or maybe it was 2014,
a bunch of road shows.
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was doing webinars on back then it was called office 365, why you needed to move to
SharePoint online and exchange online.
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And that went exactly nowhere until literally
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shortly after COVID big Amla firm started to move in earnest.
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There were a few who moved messaging into the cloud earlier because I'm sure there's
people out there saying, wait a second.
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would, yeah.
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Okay.
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You had exchange pre COVID, but firms are really just now moving those ancillary workloads
and it's not all the firm's fault.
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A lot of the vendors, like on the practice management side, those solutions are still on
prem elite, elite and adorant expert are still on prem.
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They are now starting to move.
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in earnest to the cloud.
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yeah, so our chips are on the table, man.
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It's cloud or bust for us.
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And you know what?
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Business is good.
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So we're growing like leaps and bounds.
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So it's happening for real, finally.
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Well, you're definitely practicing what you're preaching, right?
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So if you're telling your clients, listen, let's integrate, let's innovate, and then
you're on-prem.
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I mean, what does that say in itself?
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It's a great point.
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It's a great point.
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In fact, I'm not going to say any names, but, um, there's a law firm who has a subsidiary
that's really focused on innovation and they're, they're on prem.
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Um, they're finally moving to the cloud, but for a good bit they weren't.
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And I was like, man, that's a bit of a, that's a bit of a conflict.
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Um, but they did a lot of work in financial services.
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And financial services is, which I spent 10 years at Bank of America.
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know that world, that world really well.
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And in fact, I was in like corporate audit, anti-money laundering, regulatory relations,
consumer risk, all on the risk side of the house and regulators and are, just make things
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really difficult for big banks.
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So managing third party counter risk, which law firms fall into that category.
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A lot of times it was the clients holding them back from going to the cloud.
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Absolutely, yeah, you see it time and time again, depending upon who your client is,
depends upon how innovative you might be able to get.
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You see some of the firms that are working with the big financial services companies, and
they're probably a little less likely to get a little bit innovative as opposed to
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organizations that are working with venture capital firms or pre-IPOs where you don't have
necessarily FINRA or the SEC looking at things.
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sort of, you know, let's go with the flow and let's develop some stuff.
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Yeah, the regulated industries make it difficult.
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They present challenges.
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How much of competitive pressures between firms are driving the innovation?
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We talked earlier about firms trying to differentiate themselves.
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Eventually, Gen.
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AI is going to be table stakes.
219
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It's not yet today, but it will be at some point.
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are you seeing
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competition among firms in terms of trying to compete and waving that innovation flag.
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Yeah, I feel like firms don't want to get left behind.
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They don't want to be named, you know, as far as like, you know, the organization that
just hasn't gotten around to doing it, or they haven't come up with the with the right
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sauce yet.
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I feel like, especially, you know, it's not competitive apples to apples where you have
firm A wanting to compete with firm B.
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But when you're dealing with different tiers of firms, or, you know, firms that are in
life sciences or
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&A work, you know, they're going to want to keep up with firms that are, you know, may be
in competition for the same clients or, you know, different caseloads because I think that
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that could be a differentiator right now.
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In the future it might not be once it becomes more of a template as opposed to like, you
know, a differentiator, but for right now I do feel like it could be a differentiator.
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Yeah.
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What about what, what you mentioned data science and obviously gen AI, but like looking
forward, maybe let's say to the first half of 2025, like for, folks that are maybe on the
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business of law side, um, what are some areas that you anticipate continued or expanded
growth for new roles, for new opportunities?
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So I think firms that really play in the high tech area.
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think that if you're working in the high tech area and you have practice groups
surrounding that, you're going to need to keep up with the Joneses.
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It's just plain and simple where if you don't do that, that's where it can cost you a
potential client if you're considered cutting edge.
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If you're working with Big Bank,
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It's not gonna matter so much.
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It's really not gonna be a differentiator.
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They're gonna look at the attorneys they've always worked with.
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Hey, let's continue to work with this firm.
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But when you're talking about high tech, you're talking about intellectual property stuff
where it does rely upon a lot of data.
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Any industry that relies upon a ton of data being input and filtered out, those are gonna
be the areas where the firms are gonna rely upon more on the high techs.
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Well, for like, let's say somebody in KM or innovation and they're looking for lateral or
upward mobility, like what, sort of skills should they be developing besides the obvious,
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right?
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Like, I mean, obviously you need to be familiar with AI, but I mean, are you still seeing
like, but you know, it's funny machine learning has been around forever.
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And you know, we don't hear about it as much, but like, I'm sure there's still
opportunities in that realm too, or,
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What sort of skills should like individuals be thinking about for mobility purposes?
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So if I'm a person that's growing in my career and I really like data and I like data
science, you really want the scripting and the automation there.
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I think that, you know, Python's become such a big thing.
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00:22:27,701 --> 00:22:38,926
You know, that whole stack that PyTorch, you know, like there's just a ton of stuff within
there where, you know, if you really get a feel on like the actual coding and the
251
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automation.
252
00:22:40,408 --> 00:22:43,099
there's going to be a lot of opportunities in front of you.
253
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Plain and simple, think that that's an area where I've seen, you know, we've placed people
in this area specifically with, you know, AmLaw 50 firms, where if they have that skill
254
00:22:52,945 --> 00:23:02,424
set and they're working with AI and ML, you know, and that's an area where you can learn
or you can raise your hand in your organization and say, hey, listen, no one's doing this
255
00:23:02,424 --> 00:23:03,591
right now at the firm.
256
00:23:03,591 --> 00:23:05,411
I'd love to take a course.
257
00:23:05,492 --> 00:23:09,794
You want to align yourself with people that have these sort of skill sets as well.
258
00:23:09,816 --> 00:23:15,942
that are in the community that you may know and find out how they've gotten from point A
to point B.
259
00:23:16,465 --> 00:23:17,186
That's okay.
260
00:23:17,186 --> 00:23:21,620
That's a great segue into my next question, which is at Bank of America.
261
00:23:21,620 --> 00:23:25,103
I always had a mentor, right?
262
00:23:25,103 --> 00:23:31,629
Um, so I was there almost 10 years and, I'm just naturally a good networker.
263
00:23:31,629 --> 00:23:33,811
know not everybody is.
264
00:23:33,832 --> 00:23:35,893
It's a genuine, like I love to meet people.
265
00:23:35,893 --> 00:23:38,826
That's why I'm good at a pod hosting a podcast.
266
00:23:38,826 --> 00:23:40,688
Like I don't have any training in this.
267
00:23:40,688 --> 00:23:41,989
Like I,
268
00:23:41,989 --> 00:23:49,886
I, and it was never a goal of mine, but I genuinely enjoy conversations like this and
getting to know people.
269
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And that makes it easy for me.
270
00:23:51,548 --> 00:23:53,350
It's not easy for everybody though.
271
00:23:53,350 --> 00:23:54,050
You know what I mean?
272
00:23:54,050 --> 00:23:56,653
It's like some people get super anxious.
273
00:23:56,653 --> 00:24:03,460
Um, but you know, from where I sit is you really need to push yourself.
274
00:24:03,460 --> 00:24:07,703
If you want to grow, grow comes from being uncomfortable.
275
00:24:07,771 --> 00:24:09,743
growth comes from being uncomfortable, right?
276
00:24:09,743 --> 00:24:12,676
If you stay in your comfort zone, you're, you're, you're not growing.
277
00:24:13,037 --> 00:24:15,139
my wife and I own five gyms here in St.
278
00:24:15,139 --> 00:24:19,824
Louis and that's like on the wall at all five of these gyms, right?
279
00:24:19,824 --> 00:24:24,830
Like growth is growth is in your, growth is not in your comfort zone.
280
00:24:24,830 --> 00:24:26,133
Um,
281
00:24:26,133 --> 00:24:26,624
absolutely.
282
00:24:26,624 --> 00:24:30,288
Not everybody has it their DNA to, you know, to do that.
283
00:24:30,288 --> 00:24:39,228
But, you know, at the end of the day, you know, it's something that like, even if you're
uncomfortable, and, you know, even if you're a little bit of an introvert, you know, that
284
00:24:39,228 --> 00:24:42,852
doesn't mean that you necessarily need to avoid this, right?
285
00:24:43,845 --> 00:24:44,255
Yeah.
286
00:24:44,255 --> 00:24:45,006
And you know what?
287
00:24:45,006 --> 00:24:46,837
I'm not like a full extrovert.
288
00:24:46,837 --> 00:24:51,928
Like, you know, it's a spectrum that you've got introvert and I think they call them
ambiverts or omnivert.
289
00:24:51,928 --> 00:24:52,062
Yeah.
290
00:24:52,062 --> 00:24:54,594
I think it's ambiverts, but I'm kind of in the middle.
291
00:24:54,594 --> 00:24:56,575
Like I really enjoy this kind of stuff.
292
00:24:56,575 --> 00:25:04,882
But after I go to like Ilta con, for example, like I want to be in a dark room by myself
for like three days.
293
00:25:04,882 --> 00:25:06,813
Like it just drains me.
294
00:25:06,813 --> 00:25:09,485
Some people come back energized from that.
295
00:25:09,585 --> 00:25:19,953
but you know, it's like a ton of meetings and I'm usually presenting and there's parties
after the show and I'm, I'm wiped out, man.
296
00:25:19,953 --> 00:25:20,743
So.
297
00:25:20,870 --> 00:25:21,723
Yeah, absolutely.
298
00:25:21,723 --> 00:25:25,485
You need to be in like an Aaron Rodgers dark room or something like that.
299
00:25:25,783 --> 00:25:26,443
Exactly.
300
00:25:26,443 --> 00:25:26,643
Yeah.
301
00:25:26,643 --> 00:25:31,165
I tell my wife, I'm like, don't like, please take care of the kids.
302
00:25:31,165 --> 00:25:36,646
Like I'm going to go just decompress for a little bit, but it, do think it's really
important.
303
00:25:36,646 --> 00:25:47,640
Um, where I was headed with that was like, I think it's important to have mentors and you
know, I always did when I was the period of time where I was in the corporate world, how
304
00:25:47,640 --> 00:25:53,111
important is that in the legal space and how to, how would people go about finding one?
305
00:25:53,326 --> 00:25:58,836
Yeah, I mean if you ask most people that are at the C level now, they'll say that they had
a mentor.
306
00:25:58,836 --> 00:26:01,965
So that just shows how important it is.
307
00:26:02,066 --> 00:26:04,266
It's not the easiest thing to find a mentor.
308
00:26:04,266 --> 00:26:06,436
I mean, they don't grow on trees.
309
00:26:06,436 --> 00:26:09,386
There's not people that are always willing to do it.
310
00:26:09,386 --> 00:26:20,186
I think that you need to find someone that's like-minded and it's as easy as sending an
email on LinkedIn or connecting with someone and just saying, know, hey, I love your work
311
00:26:20,186 --> 00:26:22,086
or great article and...
312
00:26:22,210 --> 00:26:29,312
people understand if you're genuine about something, I think they'll put the time aside to
make the time to take you under their wing.
313
00:26:30,151 --> 00:26:37,594
You know, and I feel like a lot of people, especially in the legal technology industry,
and this is part of the reason why I love recruiting in it, a lot of people are selfless,
314
00:26:37,594 --> 00:26:42,335
where they do want to take time to give back or pay forward.
315
00:26:42,335 --> 00:26:50,858
And you know, that's a great thing, you know, and I feel like the best way to find a
mentor is just to take a chance, reach out to someone that maybe you look up to, whether
316
00:26:50,858 --> 00:26:52,128
you know them or not.
317
00:26:52,248 --> 00:26:57,340
You know, I think it's probably better if you're in the same city as someone or if you're
part of a group.
318
00:26:57,340 --> 00:27:05,044
I know that different cities have innovation groups or, you know, legal technology like,
you know, coffee or whatever the case may be.
319
00:27:05,044 --> 00:27:07,675
You know, I've seen some stuff for the holidays out there.
320
00:27:07,675 --> 00:27:13,428
You so there are groups out there that exist where you can find someone that will want to
take you under their wing.
321
00:27:13,428 --> 00:27:18,470
But first things first is identifying what you want to be and then you can find a mentor
that way.
322
00:27:18,747 --> 00:27:19,147
Yeah.
323
00:27:19,147 --> 00:27:26,353
And you know, I've always found a good approach for engaging is finding common ground.
324
00:27:26,353 --> 00:27:29,596
could be something as simple as where you went to school.
325
00:27:29,596 --> 00:27:35,881
Like, um, I was talking to, um, Avani, she's the CEO at Laterra.
326
00:27:35,881 --> 00:27:44,028
He was, we just recorded an episode, so he, he, will have been released by the time, um,
this episode gets released.
327
00:27:44,028 --> 00:27:47,781
And then we, he, he's a big UNC fan.
328
00:27:48,011 --> 00:27:53,816
And, you know, it was just common ground that we had and, know, that common ground goes
pretty deep.
329
00:27:53,816 --> 00:27:56,768
Like I went to school there, I got married on campus.
330
00:27:56,768 --> 00:28:03,333
Like I watch every basketball game, even if I don't see it live, I record it and I watch
every play.
331
00:28:03,372 --> 00:28:05,493
I'm a UNC basketball fan too, actually.
332
00:28:05,493 --> 00:28:06,544
So there you go.
333
00:28:06,544 --> 00:28:08,944
Yeah, there you go.
334
00:28:08,965 --> 00:28:14,777
Back from the Hubert Davis days, know, Stackhouse, Wallace, Vince Carter.
335
00:28:14,777 --> 00:28:21,300
mean, they, you know, I can't say I was a fan when MJ was there, but otherwise, you know.
336
00:28:21,767 --> 00:28:24,969
actually was, but I was young.
337
00:28:24,969 --> 00:28:25,630
let's see.
338
00:28:25,630 --> 00:28:27,709
So he, they, they want it.
339
00:28:27,709 --> 00:28:29,492
That was like 82.
340
00:28:29,492 --> 00:28:31,193
So I was 10.
341
00:28:31,193 --> 00:28:37,418
So I got into the heels because I, I grew up in Norfolk, Virginia and you're either a
Virginia or a North Carolina fan.
342
00:28:37,418 --> 00:28:39,759
It's like right, literally right on the border.
343
00:28:39,759 --> 00:28:48,736
So I do remember, um, that championship against Georgetown, but you know, it was always a
dream to go to school there.
344
00:28:48,736 --> 00:28:51,577
And when I did, it was amazing, but you know,
345
00:28:51,577 --> 00:28:54,268
It doesn't have to be like where you went to school.
346
00:28:54,268 --> 00:28:57,680
could be a common interest that you have, right?
347
00:28:57,680 --> 00:29:06,994
Like, you know, there's so much, I, you know, I, I sometimes get called an AI expert,
like, but I'm, really not, I'm, I'm, I'm an enthusiast.
348
00:29:06,994 --> 00:29:09,835
I read about it a ton, right?
349
00:29:09,835 --> 00:29:14,337
So I'm always reading new papers when they come out, I follow the thought leaders in the
space.
350
00:29:14,337 --> 00:29:17,928
I'm always experimenting with it, um, which is a good time.
351
00:29:17,928 --> 00:29:19,491
It could be something like that.
352
00:29:19,491 --> 00:29:28,675
as well to find common ground to just say, Hey man, I saw that post you, you did about,
you know, the new version of llama three.
353
00:29:28,675 --> 00:29:30,766
And I think that's some really cool stuff that you're doing.
354
00:29:30,766 --> 00:29:33,371
I'd love to learn more about it, strike up a conversation.
355
00:29:33,371 --> 00:29:39,939
And then once you build some rapport, you can, you can ask if they'd be willing to meet
with you periodically.
356
00:29:40,578 --> 00:29:48,663
Absolutely, yeah that stuff doesn't happen overnight, but if you put the time in there is
the common interest You know you will definitely like strike a chord with someone that
357
00:29:48,663 --> 00:29:58,009
does have some common interest some common values And that's how relationships are built
up, but I couldn't agree more that like it's open in this industry You know if you if you
358
00:29:58,009 --> 00:29:59,227
find the right person
359
00:29:59,227 --> 00:29:59,677
Totally.
360
00:29:59,677 --> 00:30:00,458
Yeah.
361
00:30:00,458 --> 00:30:14,570
What about like folks who are thinking about again, lateral or upward mobility and finding
whatever could be practice areas or firms that what's the, like, how should people be
362
00:30:14,570 --> 00:30:16,862
thinking about the next step?
363
00:30:16,862 --> 00:30:24,589
Like, is it, you know, I, I don't think like just finding a bigger law firm to work for is
the right approach.
364
00:30:24,589 --> 00:30:27,271
I mean, yeah, you might be able to
365
00:30:27,277 --> 00:30:31,533
learn a few new things as law firms scale.
366
00:30:31,915 --> 00:30:35,742
like, I don't know, personally, I think culture is really important.
367
00:30:35,742 --> 00:30:41,941
What should people be thinking about when they're charting their mobility path?
368
00:30:42,128 --> 00:30:42,718
absolutely.
369
00:30:42,718 --> 00:30:50,423
I I think it's a matter of who you're going to be working for and who you're going to be
working with.
370
00:30:51,083 --> 00:30:56,126
That's the biggest question you always have to ask yourself when you're interviewing is,
would I want to work with this group?
371
00:30:56,126 --> 00:31:00,979
But not only that, say that you're, for example, in the AI team, right?
372
00:31:00,979 --> 00:31:03,190
You're the so-called AI team.
373
00:31:03,651 --> 00:31:06,552
What are the developers like that I would be working with?
374
00:31:06,712 --> 00:31:10,104
What are the applications manager that's work, you know, that's
375
00:31:10,104 --> 00:31:17,356
you know, the peripheral teams that you have to deal with on a day-to-day, week-to-week
basis, am I going to enjoy working with them?
376
00:31:17,516 --> 00:31:25,908
And I would even go as far as saying like during an interview process, you don't want the
process to be too long, but you do want to meet with some people that, you know, you may
377
00:31:25,908 --> 00:31:36,241
not work with daily, you know, they may be peers, but people that like your happiness is
going to depend upon like, you know, your interactions with them or not.
378
00:31:36,261 --> 00:31:38,744
So I would say the people.
379
00:31:38,744 --> 00:31:48,007
you know, the firm culture, you know, just like, you know, every firm is a bit different,
you know, each sham law 10 firms a bit different, you know, every firm has their own
380
00:31:48,007 --> 00:31:48,397
flavor.
381
00:31:48,397 --> 00:31:52,278
So it's finding, you know, what you're looking for in your next step.
382
00:31:52,498 --> 00:31:54,609
know, compensation doesn't do everything.
383
00:31:54,609 --> 00:32:02,931
So you want to look at, know, once, once you get your paycheck at the end of the week,
what's driving you, what's going to make you happy, you know, what's going to you spend so
384
00:32:02,931 --> 00:32:05,688
much time at work, you know, what's going to, you know,
385
00:32:05,688 --> 00:32:12,552
put you in a good mood going home on a given day, know, versus like, hey, like I need my
day bright enough, you know, that sort of scenario.
386
00:32:12,967 --> 00:32:13,567
Yeah.
387
00:32:13,567 --> 00:32:22,727
What, how much variation are you seeing in like organizational design and titles across
firms?
388
00:32:22,727 --> 00:32:23,967
Like from where I sit.
389
00:32:23,967 --> 00:32:32,887
in the 16 years that I've been selling in the KM and, and, and IT, uh, we've worked with
over 110 AM law firms.
390
00:32:32,887 --> 00:32:36,207
So a huge number more than more than half.
391
00:32:36,857 --> 00:32:43,653
It seems like everybody does it different, like from an organizational design perspective,
like sometimes AI sits in cam.
392
00:32:43,653 --> 00:32:46,095
Sometimes AI sits in innovation.
393
00:32:46,095 --> 00:32:49,878
Sometimes AI sits in it, which does not make sense to me.
394
00:32:49,878 --> 00:33:01,057
Like maybe the infrastructure management needs to live in it, but people, whoever's
managing AI has to be close to the user to understand the use cases and to be that conduit
395
00:33:01,057 --> 00:33:05,891
between tech and, but yeah, how much variation do you see?
396
00:33:06,108 --> 00:33:09,628
You see it more than me because that's your, that's your full-time job.
397
00:33:09,628 --> 00:33:14,520
Do you see a ton of variation in role titles and all that sort of stuff?
398
00:33:14,634 --> 00:33:15,315
a ton.
399
00:33:15,315 --> 00:33:23,650
mean, it's, it's unquestionably like, you know, something that I deal with every day, you
know, different, different titles, different boxes, different groups.
400
00:33:23,650 --> 00:33:34,268
So I'd say this that firms that are in the, in the growth stage, as far as like AI is
concerned, or dealing with innovation, it will probably sit under IT.
401
00:33:34,268 --> 00:33:39,772
I feel like there's not enough of a deviation between IT and AI at that point.
402
00:33:39,772 --> 00:33:43,672
But then once you have a bigger team and a bigger organization,
403
00:33:43,672 --> 00:33:50,610
you're going to be forced to make a separate AI innovation team that's separate from IT.
404
00:33:50,610 --> 00:33:52,455
And it may sit under a managing partner.
405
00:33:52,455 --> 00:33:54,471
It may sit under the COO.
406
00:33:54,471 --> 00:33:56,002
You have a chief innovation officer.
407
00:33:56,002 --> 00:33:58,014
You have a CIO.
408
00:33:58,014 --> 00:34:00,856
Two different people reporting up to the same person.
409
00:34:00,856 --> 00:34:05,840
then that way, both sides of the organization, equal playing field.
410
00:34:06,261 --> 00:34:13,446
And then also they're reporting to the same person, which obviously is working closely
with the stakeholders and the users and the client.
411
00:34:13,735 --> 00:34:14,405
Yeah.
412
00:34:14,405 --> 00:34:15,995
Yeah, that makes sense.
413
00:34:15,995 --> 00:34:25,955
What, um, we, did a, I moderated a panel, uh, actually it was this year, 20 spring of 2024
with some heavy hitters in the space.
414
00:34:25,955 --> 00:34:34,695
was like Meredith Williams from Gibson, Dunn, Christie, Benz from Norton Rose, uh, Peter
Giovanni's from McGuire woods.
415
00:34:34,695 --> 00:34:43,363
And we talked about like organizational design and how AI is going to influence that
organ, you know,
416
00:34:43,363 --> 00:34:46,244
And they all had different answers.
417
00:34:46,244 --> 00:34:58,127
And what we figured out is through that dialogue is that culture is really what dictates
like some firms, even big firms, I know some AMLaw 50 firms, they don't have knowledge
418
00:34:58,127 --> 00:34:59,167
management.
419
00:34:59,168 --> 00:35:08,640
And sometimes the reason is because KM has a bad name, like attorney, you know, the,
culture there doesn't see the value in KM for whatever reason.
420
00:35:08,640 --> 00:35:12,151
was probably, you know, some failed experiment.
421
00:35:12,391 --> 00:35:14,872
10, 20 years ago, whatever.
422
00:35:15,093 --> 00:35:21,467
And the law firm leadership still has that in their memory banks and they're still doing
cam stuff.
423
00:35:21,467 --> 00:35:25,340
They're just calling it something else like practice innovation or practice solutions.
424
00:35:25,340 --> 00:35:38,419
Um, so, but how, how are, how are you seeing, um, like from a compensation perspective,
which is related to organizational design, like, are you seeing things trend up?
425
00:35:38,419 --> 00:35:41,591
Like, is this a good time for people to be thinking about?
426
00:35:41,785 --> 00:35:43,685
Lateral or upward moves.
427
00:35:44,078 --> 00:35:46,958
Yeah, this would be a great time.
428
00:35:46,958 --> 00:35:56,098
Once everybody receives their bonuses and all that, it's a good time to look because the
bar is getting set higher and higher.
429
00:35:56,118 --> 00:36:10,578
Everybody, aside from the organizations that do the reporting or they do the reports on
compensation, I personally see the trends bucking upward where...
430
00:36:10,786 --> 00:36:13,107
you're seeing it from the engineering level upwards.
431
00:36:13,107 --> 00:36:19,349
So you can imagine, you know, once you get into the management and C-suite, you know, how
much compensation is going up.
432
00:36:19,349 --> 00:36:29,789
And it's just, you know, a lot of people know, you know, what the industry is paying, you
know, per like, you know, different groups, you know, what level, you know, size of firms.
433
00:36:29,789 --> 00:36:36,104
So firms have to stay intact with that, or they're not going to be able to get the talent
that's going to be able to take their firm over the top.
434
00:36:36,623 --> 00:36:37,144
Interesting.
435
00:36:37,144 --> 00:36:46,687
What, so because you have visibility on the compensation side, like what are the, what are
some of the, what are some of the more lucrative roles in the, the business of law side?
436
00:36:46,687 --> 00:36:51,824
You know, is it KMs and innovation, obviously emerging skills like AI, like what, what is
it?
437
00:36:51,824 --> 00:36:54,317
What, what's paying the best out there?
438
00:36:54,924 --> 00:37:05,732
I think innovation, know, that term innovation, because it does include AI, does include
client centric solutions that are being, you know, developed for, you know, for the
439
00:37:05,732 --> 00:37:10,325
different, you know, companies that the firms are working with.
440
00:37:10,325 --> 00:37:17,630
So if you're in a situation like that, where you're actually bringing business
potentially, like either directly or indirectly to an organization, a firm is going to pay
441
00:37:17,630 --> 00:37:18,870
more for that.
442
00:37:19,031 --> 00:37:23,790
So if you're developing solutions in house, either for your attorneys,
443
00:37:23,790 --> 00:37:27,733
or for the clients, that's where it gets pretty lucrative.
444
00:37:28,135 --> 00:37:37,374
If you're just doing quote unquote, you know, practice solutions where you're building out
for some practices or you're taking third party tools out of the box and you're
445
00:37:37,374 --> 00:37:47,554
customizing it, you know, there's obviously a cap on that, but you know, an amazing area
to be in is when you are developing solutions from scratch that you can make your own and
446
00:37:47,554 --> 00:37:48,394
sort of.
447
00:37:48,522 --> 00:37:54,120
know, awards, you peer awards and all that stuff, you know, that really is pretty big time
right now.
448
00:37:54,567 --> 00:37:57,087
All right, so let's look at the flip side of that.
449
00:37:57,087 --> 00:38:09,661
Where are areas where people may want to take chips off the table in terms of skills and
what roles are on the decline?
450
00:38:10,338 --> 00:38:20,371
Yeah, I mean, I hate to say this, know, I mean, it's, it's, but it's not, nothing's
completely off the table, but I think like the pure old school app development side is a
451
00:38:20,371 --> 00:38:21,701
little bit off the table.
452
00:38:21,701 --> 00:38:31,164
Um, a lot of people are using power apps, you know, they're using, you know, the, the
share points of the world, uh, power automate, they're using all those tools instead of
453
00:38:31,164 --> 00:38:38,954
like the.net, you know, JavaScript, you know, the stack that everybody knows and grew up
with, you know, that sort of fallen by the wayside.
454
00:38:38,954 --> 00:38:47,104
Now we're looking at more of the innovative, quick-hitting tools where you can develop
things a lot quicker and code than we used to be able to do.
455
00:38:47,227 --> 00:38:53,612
Well, you we talk about bill versus buy all the time, so we don't really have any
competition on the intranet side of the house.
456
00:38:53,612 --> 00:38:55,743
There used to be a player in the space.
457
00:38:55,743 --> 00:39:05,750
I won't say their name, but people know who they are and they got bought by a much bigger
company, um, seven years ago and they're there.
458
00:39:05,750 --> 00:39:07,582
They've just, they're not even trying.
459
00:39:07,582 --> 00:39:12,115
So it's really just us or custom dev, right?
460
00:39:12,115 --> 00:39:14,919
Which is makes zero sense.
461
00:39:14,919 --> 00:39:18,321
for a law firm when there's an off the shelf solution.
462
00:39:18,321 --> 00:39:22,994
But law firms get caught up in this.
463
00:39:22,994 --> 00:39:25,086
Devs want a dev, right?
464
00:39:25,086 --> 00:39:29,979
So if you've got a dev team, they're going to pitch, hey, we can build this for this
amount of dollars.
465
00:39:29,979 --> 00:39:30,790
OK, great.
466
00:39:30,790 --> 00:39:32,481
That's your development.
467
00:39:32,481 --> 00:39:34,392
Your initial development cost is discrete.
468
00:39:34,392 --> 00:39:35,653
It has a beginning and an end.
469
00:39:35,653 --> 00:39:42,368
Support and maintenance and enhancements, that goes on for the lifetime of the platform.
470
00:39:42,368 --> 00:39:44,609
And that is a huge component.
471
00:39:44,611 --> 00:39:46,794
of total cost of ownership for an app.
472
00:39:46,794 --> 00:39:54,220
But I see firms still making this mistake after there's been so many failures and I don't
understand it.
473
00:39:54,220 --> 00:39:56,893
Yeah, I'm just seeing a little bit less of that.
474
00:39:56,893 --> 00:39:59,825
That was one area that definitely stuck out to me.
475
00:39:59,825 --> 00:40:12,657
mean, everything else, when you're talking about InfoSec, when you're talking about
infrastructure, cloud, governance, all these things are still super hot, and there's
476
00:40:12,657 --> 00:40:14,909
different ways to do it and new things.
477
00:40:14,909 --> 00:40:20,413
But App Dev is definitely an area that I think they're finding newer ways.
478
00:40:21,195 --> 00:40:25,883
less positions that are specific with the staff that we're used to.
479
00:40:25,883 --> 00:40:26,443
Yeah.
480
00:40:26,443 --> 00:40:37,249
I mean, when there's an off the shelf solution, I don't care if it's internet or whatever
building your own is just a law firms are not really structured.
481
00:40:37,249 --> 00:40:40,231
They're not built for developing software.
482
00:40:40,231 --> 00:40:42,122
It's, um, it is a tough business.
483
00:40:42,122 --> 00:40:48,536
had a, I had a post recently where I, I outlined just stream of consciousness, all the
things you got to be good at.
484
00:40:48,536 --> 00:40:50,857
You got to be good at gathering requirements.
485
00:40:50,857 --> 00:40:53,919
You got to be good at designing system architecture.
486
00:40:53,919 --> 00:40:55,043
You got to be good at.
487
00:40:55,043 --> 00:40:56,879
engineering actually building the solution.
488
00:40:56,879 --> 00:40:58,393
You got to be good at QA.
489
00:40:58,393 --> 00:40:59,917
You got to be good at support.
490
00:40:59,917 --> 00:41:01,743
Got to be good at documentation.
491
00:41:01,743 --> 00:41:03,547
Like it.
492
00:41:03,547 --> 00:41:05,287
yeah, you need a PMO to do that.
493
00:41:05,287 --> 00:41:15,049
yeah, those are some positions, obviously, you we see those as well, you know, a little
bit less on the PMO side, but yeah, PMO, you know, a lot of the PMO projects are
494
00:41:15,049 --> 00:41:16,010
surrounding development.
495
00:41:16,010 --> 00:41:22,107
So that makes a lot of sense, you know, with the documentation, the QA requirements
gathering, the whole nine.
496
00:41:22,107 --> 00:41:24,450
Yeah, it's a lot.
497
00:41:24,450 --> 00:41:26,074
Yeah, absolutely.
498
00:41:26,074 --> 00:41:27,196
is a lot.
499
00:41:27,196 --> 00:41:30,653
But yeah, it seems like the industry is healthy.
500
00:41:30,653 --> 00:41:32,477
It's on the uptick.
501
00:41:32,477 --> 00:41:34,470
It's an exciting time to be in it.
502
00:41:34,694 --> 00:41:36,734
Yeah, it really is.
503
00:41:36,994 --> 00:41:37,734
all right.
504
00:41:37,734 --> 00:41:39,954
So final question for you here.
505
00:41:39,954 --> 00:41:45,174
So how can candidates best position themselves in the marketplace?
506
00:41:45,174 --> 00:41:54,774
If somebody is, um, I think I told you the story again, I won't say the names, but I had a
guest on the, so this is, this is one way you can position yourself.
507
00:41:54,774 --> 00:42:01,329
Get on a podcast like this, because I had, I had someone who a guest
508
00:42:01,329 --> 00:42:06,181
who was talking about all the amazing process work she was doing at her law firm.
509
00:42:06,182 --> 00:42:13,266
I had a previous guest of the podcast, like 20 episodes earlier, who became a fan and a
listener.
510
00:42:13,266 --> 00:42:20,190
He heard that, went and sniped her and now she works with him and they both sent me thank
you notes.
511
00:42:20,190 --> 00:42:27,694
I don't want the firm mad at me that she came from, so I won't say the name, but you know,
that's obviously one thing is getting your name out there.
512
00:42:27,694 --> 00:42:29,883
What are some other things people can do to
513
00:42:29,883 --> 00:42:31,663
best position themselves.
514
00:42:31,800 --> 00:42:33,141
Yeah, absolutely.
515
00:42:33,141 --> 00:42:42,115
I feel like take part in an IELTA, you know, even if you're part of like planning, you
know, even if you don't want to speak that that's totally fine.
516
00:42:42,115 --> 00:42:43,635
You know, be part of that.
517
00:42:43,635 --> 00:42:57,431
Be part of, you know, any sort of group that's going to, you know, really put yourself out
there, you know, where you're thinking, you know what, well, I can I can sort of maximize
518
00:42:57,431 --> 00:42:59,150
here and, you know,
519
00:42:59,150 --> 00:43:02,370
position myself as a potential candidate in the market.
520
00:43:02,490 --> 00:43:08,790
I always tell candidates the best time to make a move is when you're not actually looking.
521
00:43:09,950 --> 00:43:13,530
It's a scenario where connect with people on LinkedIn.
522
00:43:13,530 --> 00:43:15,900
You see what firms are hiring a lot.
523
00:43:15,900 --> 00:43:20,370
Connect with the CIO there so they know that you're out there and you're potentially
willing to take a look.
524
00:43:20,370 --> 00:43:22,570
That's a good way to position yourself as well.
525
00:43:22,570 --> 00:43:25,460
It's just see what's going out there in the industry.
526
00:43:25,460 --> 00:43:28,421
Talk to individuals like myself, of course, because we
527
00:43:28,574 --> 00:43:37,877
we get the current before it hits and just really decide, listen, maybe I want a little
bit of a more thorough LinkedIn profile.
528
00:43:37,978 --> 00:43:46,821
I think that's something like, get some of the keywords out there, even if you're not
active that way, like you can be identified as potentially a good target for some people.
529
00:43:46,821 --> 00:43:50,632
And all it takes is one right opportunity and it makes it all worthwhile.
530
00:43:50,929 --> 00:43:51,490
Exactly.
531
00:43:51,490 --> 00:43:52,291
All right.
532
00:43:52,291 --> 00:43:59,650
So along those lines, since we're wrapping up here, how do people get in touch, find out
more about what you do, that sort of stuff.
533
00:43:59,650 --> 00:44:00,530
Yeah, definitely.
534
00:44:00,530 --> 00:44:04,273
Hey, the best way, because as a recruiter, you always have to be on LinkedIn.
535
00:44:04,273 --> 00:44:05,644
Connect with me on LinkedIn.
536
00:44:05,644 --> 00:44:11,217
It's Jeff Zota, G-E-O-F-F, Zota, Z-O-D-D-A.
537
00:44:11,378 --> 00:44:12,319
Invite me to connect.
538
00:44:12,319 --> 00:44:14,220
I will happily connect with you.
539
00:44:14,220 --> 00:44:15,720
Reach out whenever you want.
540
00:44:15,720 --> 00:44:18,783
I always respond to messages.
541
00:44:18,783 --> 00:44:23,796
And yeah, I'm out and about, so feel free to reach out.
542
00:44:24,135 --> 00:44:24,775
stuff, man.
543
00:44:24,775 --> 00:44:27,015
Well, hey, I've really enjoyed the conversation.
544
00:44:27,015 --> 00:44:29,415
I appreciate you taking the time.
545
00:44:29,495 --> 00:44:31,338
Let's stay in touch.
546
00:44:31,338 --> 00:44:31,742
Absolutely.
547
00:44:31,742 --> 00:44:33,659
Let's talk some UNC hoops soon.
548
00:44:33,659 --> 00:44:34,701
Yeah, exactly.
549
00:44:34,701 --> 00:44:37,025
Good stuff, All right.
550
00:44:37,627 --> 00:44:37,988
All right.
551
00:44:37,988 --> 00:44:39,109
Have a good one.
552
00:44:39,531 --> 00:44:40,042
Take care.
553
00:44:40,042 --> 00:44:40,933
Bye bye. -->
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