Jordan Furlong

In this episode, Ted sits down with Jordan Furlong, legal market analyst and strategic adviser, to discuss the future of law firms and the legal profession in the age of rapid change. From the decline of traditional partnership models to the rise of generative AI, Jordan shares his expertise in business model innovation and legal industry transformation. Exploring the cultural, economic, and technological shifts reshaping legal services, this conversation challenges law professionals to rethink their roles and reimagine how value is delivered.

In this episode, Jordan shares insights on how to:

• Understand the cultural inertia that keeps law firms from evolving
• Identify the ways generative AI will reshape legal service delivery
• Rethink the partnership model and its impact on innovation
• Navigate the economic pressures forcing firms to reassess value and pricing
• Prepare for a future where legal expertise is only one part of the client solution

Key takeaways:

• Law firms must shift from lawyer-centered models to client-centered services
• Generative AI will disrupt legal workflows, but human insight remains critical
• The traditional partnership model often impedes innovation and adaptability
• Legal leaders must embrace change management as a core competency
• The firms that survive will be those willing to reinvent their business models

About the guest, Jordan Furlong

Jordan Furlong is a strategic consultant and legal market analyst who helps law firms and legal organizations navigate the rapidly evolving legal landscape. With deep expertise in business model innovation, professional development, and the impact of generative AI, he advises legal leaders around the world on how to adapt and thrive. Jordan is also a sought-after speaker and writer, known for his insightful commentary on the future of law.

The businesses that aren’t working are supposed to go down. They’re supposed to fall apart. And then labor disperses because that’s what happens.

Connect with Jordan:

• Law 21 Website: https://www.law21.ca/ 
• Jordan’s LinkedIn: https://www.linkedin.com/in/jordanfurlong/?originalSubdomain=ca