In this episode, Ted sits down with Shruti Ajitsaria, Partner and Head of Fuse at A&O Shearman, to discuss how law firms can engage more meaningfully with legal tech startups and turn innovation into long-term strategic advantage. From building and running a legal tech incubator to evaluating tools that solve real client problems, Shruti shares her expertise in legal innovation, startup partnerships, and client-driven technology adoption. With practical insights on selection, collaboration, and social proof, this conversation offers a clear look at how firms can lead rather than chase legal tech change.
In this episode, Shruti shares insights on how to:
Evaluate legal tech tools based on real problems and business impact
Select and support startups through a structured incubator model
Partner with founders without taking equity to maintain objectivity
Use lawyer feedback to strengthen product development and adoption
Deepen client relationships through thoughtful innovation initiatives
Key takeaways:
Legal tech success depends on solving real use cases, not chasing hype
Law firms can act as strategic partners and social proof for startups
Client engagement is central to sustainable legal tech innovation
Multi-stakeholder evaluation leads to better tool selection
The future of legal tech will reward adaptability, trust, and collaboration
About the guest, Shruti Ajitsaria
Shruti Ajitsaria is the Partner and Head of Fuse at A&O Shearman, where she leads one of the world’s most established and highly ranked legal tech innovation hubs, connecting lawyers and clients with emerging LegalTech and FinTech companies. Since launching Fuse in 2017, she has helped scale a global ecosystem of more than 90 startups, driving meaningful collaborations and positioning the firm at the forefront of legal innovation. A widely recognised legal intrapreneur and award-winning leader, Shruti brings deep experience from complex finance, technology, governance, and entrepreneurship to shaping the future of legal services.
“It’s actually more helpful to say to somebody, ‘this doesn’t work because I really need this, because I would like to have X, because…’ To be able to have a frank conversation is actually more helpful.”
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Trudy, how are you today?
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very well thank you I'm on the road to Christmas.
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Yes, we're not too far away.
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This episode will air I think in mid January, um but it is uh in the late stages of
December.
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And I don't know about you, but my calendar doesn't feel like it's late December.
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No, it feels like it's very much the throngs of the middle of the year.
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But I've just been told it's our team Christmas lunch tomorrow, so that's good news.
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Good stuff.
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Well, I appreciate you joining.
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um You and I had a chance to hang out a little bit at TLT, the summit in Austin and had
some good conversations.
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I got a chance to talk to you a little bit about Fuse and I attended one of your sessions,
which we'll talk about in just a second.
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But before we jump in, why don't you introduce yourself?
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Tell us a little bit about who you are, what you do and where you do it.
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Sure.
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So I'm Sreetajit Saria.
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I'm a partner at ANO Sherman.
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I'm based in our London office.
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The background is I actually was a credit derivatives lawyer for many, years.
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And in 2015, I was on a maternity leave, had an idea to open a legal tech space of some
description, which we then opened in my firm in 2017.
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awesome and that is
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And that is Fuse.
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Sorry, you teed me up to say I am the head of Fuse and I failed you miserably, Ted.
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I failed at the first hurdle.
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Look at that.
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It's all good.
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It's all good.
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so and that's we're going to we're going to talk about fuse quite a bit on the episode.
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So I think it's fascinating.
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I've seen there are a lot of fuse like concepts out in the legal world, but what you're
doing to my knowledge is somewhat unique.
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Um, and I find it fascinating and great for the ecosystem.
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Um, so why don't you give us a little bit of background on, on, on what fuse is, what's
your remit and a little bit of background.
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Yeah, I'll try and skip through, just sort of to context set, the history is really that
when we first started Fuse, nobody was talking about legal tech.
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I remember really, you people talking about defining, you know, defining a vertical.
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didn't even really know what legal tech looked like as a word.
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So was it capital L?
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Was it all one word?
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You know, how would we make it look?
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Those were the sorts of the discussions we were having when we opened.
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So really genuinely, it was not a thing.
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And so what we were trying to do back then was to help.
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the sorts of founders who had been young associates who had quit their job because they
found it very frustrating and they had an idea, but they didn't have any ability to break
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into the legal market, trying to give them a home and trying to understand how we might
use their technology to make ourselves more efficient.
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If you sort of forward to where we are now, the legal tech landscape is entirely
different.
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Actually, it's attracting a lot of investment.
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The law firms are actually
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All lawyers, think, are generally a bit more minded to try new things.
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There's a bit more of a culture of acceptance.
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So really for us, it's a bit more about figuring out what our lawyers need doing better
and trying to find companies in a bit more of targeted way that will fill the gap.
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And how do you identify these companies and vet them?
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Yeah.
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So every single year we have a process.
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So the process this year will be kicking off around about the time, hopefully that this
podcast drops.
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So in mid January and anyone who's doing legal tech can apply.
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The idea is that we look at all of the applications and then we bunch them together and
then we show them to partners in the firm.
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So for example, if we have a whole lot of stuff, which is for litigation,
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we'll show it to a variety of litigation partners and say, well, what of these do you
think would be helpful or interesting or useful?
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And then once we've done that, we have a selection day, which last year actually went
across three days because we saw quite a few.
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I think we had over 250 applicants.
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I think we narrowed it down to around 30 to see over the three days.
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But in that,
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m selection process, we have a variety of different voices.
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So we'll have a client, we'll have someone like someone in venture who can help us really
assess the business from a bit more of a agnostic standpoint.
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We'll have someone, a partner in our firm who would be the person who would support or use
the tool.
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So we have a variety of different perspectives in the room as well as our often our CTO
and our head of legal tech.
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And from there, we narrow it down even further so that we take in legal tech companies
that are solving a problem that we really have, that we, at least from an initial
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assessment, think that we will be able to use in the firm or at least pilot and that we
know that there is partner support for.
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And um so you're looking for horses for courses, right?
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I had to get that in there.
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So for those that don't know, if you happen to attend Shruti's session at TLTF, there was
a very enlightening uh portion of the presentation where Shruti used the metaphor horses
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for courses and um
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actually called somebody out in the audience.
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Um, cause I think this is a, this is a British thing, right?
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Okay, can I just be honest and tell you, I am not very good at...
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The thing that makes this all the funnier is that I am so bad at sayings.
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I almost always get them wrong.
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I have like about a 1 % success rate with sayings.
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Yeah.
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And so as it came out of my mouth, I thought, everyone's sort of in the audience in Austin
is looking at me like, what's she talking about?
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I thought, Oh God, I've done it again.
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I've done it wrong, but I don't know.
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quite what I'm trying to say because I don't know the correct, know, it, it, you know,
cows for courses?
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Like, what have I done wrong here?
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So I thought I'd try and dig myself out of trouble by asking the British people in the
room to put their hand up and explain the saying.
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And the first person that I saw with a hand up was someone who had been in the Fuse
cohort.
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He's one of our founders and so was like, that's easy.
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You you can explain it.
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And they looked at me and they were like, I don't know the saying.
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I was like, all right, I've definitely definitely messes up them.
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But then luckily the person next to him also was another Fuse founder, also British.
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And he was like, no, no, it means this.
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And what it really means is you choose the right tool for the right moment effectively.
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you choose, you know, just because something fits a particular moment or a particular
problem, it doesn't mean it's going to fit all problems.
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It's about really understanding the problem you have in front of you and choosing the
correct solution.
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That's that's sort of the that's
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meaning behind it.
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So yes, I'll try and stop myself from using sayings in talks in the future.
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Well, no, I thought it was a great lighthearted moment.
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those things, when you get into these, legal tech conversations on stage, they can
sometimes need a little lightheartedness to reengage people.
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So I thought it worked well.
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And I haven't used the metaphor yet outside of this, but I might.
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Because I feel like when you use equestrian metaphors, you just sound smart and
sophisticated.
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Well, actually, so we did the one in Austin and then I, the week later, was in New York
doing a talk, sort of a similar panel, and somebody on my panel must have been in the room
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in Austin because then they said something about, well, it's like, Horses for Courses,
isn't it, Shruti?
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And like the whole thing kind of unfolded again.
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I was just like, it's the saying that will never leave me.
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And I'm still not completely sure that it was right in the first place.
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Yes, I think that you are um that saying is going to be associated with you and the legal
tech community for a while.
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So it's all good.
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Well, um going back to the selection process for these cohort startups, what revenue size
are they generally?
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Are they pre-revenue or they post product market fit?
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What does that look like?
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it's actually always been a whole range.
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think that's one of the things I love the most about the job is we, because we're not
taking an investment stake and because the metrics aren't really anything other than is it
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solving for a problem that we think we have or that our clients have and are we going to
learn something by engaging with them?
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It's actually quite fluid.
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So, um, we have, in fact, one of the founders who I think was in the room during the talk
would have had something where they.
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like pre-product when they started with Fuse.
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Really it was just like some wire frames and a good idea about what they wanted to do.
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And actually, interestingly, we've now got a license, a global firm wide license with them
because they got in so early, we were able really to help them to sort of structure what
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they were going to do along the needs of our lawyers.
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really, you know, they'd get people from Germany saying, oh, well actually,
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this works differently here.
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So we need it to look like this, or you'd get a bunch of people from a particular
department saying, actually in my line of work, I need to be able to do X.
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So could you please make the next bit to functionality look like Y.
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So I think quite a lot of their product roadmap has come from commentary from our global
sort of across, across departments or feedback, which is great.
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So on the one hand, it's actually very useful to have very early stage companies.
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On the other hand, I think
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all law firms have become slightly more sophisticated around onboarding, what they're
prepared to use, how they're to use them, m how to run pilots.
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so often we also have um later stage companies, which is sort of easier to pilot, easier
to give a go to.
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But I mean, this year, for example, we have a company which is very early stage.
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It's a guy who's based in Sydney and he has
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made this amazing product, which basically black lines emails.
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And it's the sort of thing where if you were going to be taking an investment stake in it,
you'd be looking at it thinking, well, it's a very, very early stage.
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But actually for us, we just want to see, is this a problem people recognise?
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Do people actually want to black line their emails?
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And if they do, is this the way that they would like to interact with the process?
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So for us, it's been an enormous learning experience.
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We've really enjoyed having the company and actually the flexibility to be able to learn
about what it is we're missing.
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in our suite of tools and what it is that will help our lawyers is actually very helpful.
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What is the difference between red line and black line?
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eh I don't know, that's a great question.
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Maybe one is the strikethrough and one is the addition.
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I say interesting.
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So um how important is the economic viability of the startup?
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How closely do you vet based on that criteria?
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Well, that's one of the reasons why we have someone with a venture background in our
selection day is whilst we're not making an investment stake, what we do want to know is
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that if we're piloting a company, if we're thinking about using them in the firm, that
they are going to be stable and that they have longevity.
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So it's important, you know, from the perspective of is this company going to survive and
do well and flourish?
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It is important, but from making it, you know, is, the valuation of the company, the
appropriate one for us, it is kind of irrelevant.
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I see.
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And then what, how, how are you partnering with TLTF if you are, that seems like a great
mechanism to source opportunities.
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Is there a partnership there?
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Is that something that's in flight?
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Yeah, we're very fortunate in that I've known Zach and Rebecca and the team quite a long
while now and I actually respect them enormously.
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I think they do a great job.
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And so for us, it's sort of what I would call an informal sort of partnership in that when
we are looking to start the process, I'll always give one of them a call and just sort of
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say, have you seen this year?
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Who do you think is excellent?
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Who should we be thinking about?
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We were very lucky to have someone from their team join our selection panel last year, so
that was really helpful.
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um I would expect to be able to cross-refer him things to look at as well if we came
across things that we thought would be of interest to them, so it's a really great
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relationship.
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Yeah, I mean, the concept of having design partners in all of technology, oh I've spent
most of my career in legal tech.
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It is an essential component in having a successful outcome as a legal tech startup,
really.
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A bunch of founders sitting in a room with a whiteboard figuring out what the client needs
are is not a good process.
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Having design partners, it sounds like you guys have
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formalized kind of the intake and management of where you invest time because it is a time
investment.
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that accurate?
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It's a huge time investment and one of the things that I think people always ask me, know,
why is Fuse not taking off in other law firms?
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I think one of the reasons is it's much less to do with Fuse and me than it is to do with
the fact that our partnership as a whole are generally very collaborative, um quite
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entrepreneurial, very giving.
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So, you if you are the partner sponsor of one of these companies that we've chosen, you're
committing to help some pilot something without knowing that there's going to be a good
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outcome.
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You you're sort of taking a bit of a chance.
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And when you take it in, you
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you'll often find these partners really helping them along saying, okay, we should speak
to my associate here because they'll have a perspective on this or actually let's get X
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number of people to come into your product because they'll be able to help you.
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really, it never ceases to amaze me how amazing our partners are from across the globe
actually, sort of allowing the companies infused to really test their products and to get
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a sense of what's good.
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the one part of that is opening the door to other people.
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But the other which I think is even more impressive still is that we are quite helpful
with our feedback.
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We're honest.
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And for lawyers, that's not always the easiest thing to do is to give like brutal mean
feedback, especially British lawyers were also like nice and polite and we like to be kind
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of like kind.
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But actually I think it's really helpful that people understand the process and they
understand that it's actually more helpful to say to somebody, this doesn't work because I
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really need this because I would like to have X because you know, to be able to have a
frank conversation is actually more helpful.
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mostly
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our firm does that very well with the cohort companies in a really very nice respectful
helpful way.
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Do you provide any other support like incubator style support in terms of kind of business
coaching, like feedback on pricing, like go to market strategy, that sort of stuff?
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So it does depend on the company and as you sort of alluded to at the beginning, where
they're up to in their journey.
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So for many companies that we have, and they have a very set pricing structure, they know
exactly what they're doing.
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They don't really need that kind of thing for others that are a bit earlier.
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Sometimes they really don't even know what their elevator pitch looks like.
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So when you join the Fuse program, we spend a bit of time at the very beginning, really
getting to know the company, but we help them develop a five minute elevator pitch, which
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will speak to our lawyers and our clients.
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And you forget sometimes that
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when you start a business and you have got your team and you can become quite introverted
and quite introspective and you forget what people actually understand or know about the
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problem or how they feel about the problem or how you can articulate yourself to really
land with an audience.
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And so that I always think is one of the most helpful things we do is the articulation of
the problem and your solution and how you might be able to help people.
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And following on from that.
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We have office space, which is available in London and San Francisco for people to use if
they're in the cohort.
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So that's great.
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I love having a busy London views.
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That's awesome.
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And then we have the dedicated partner sponsor.
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So that's each person's part of point of main point of contact who is typically within the
area in which they operate.
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And then depending on who the company is and what they do and what their customer base is
and what they're trying to achieve.
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will also sometimes make client instructions.
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So oftentimes, if you think about some of the original fuse cohort companies, their
technologies were applicable to us in law firm, but also to in-house counsel.
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And so, you know, often people have managed to get into this quite big contracts with some
of our biggest clients because a partner has said, you've got to see this tool that we've
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got here.
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It's amazing.
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And they've been like, it's amazing.
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I'd like that.
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And so then, then we put them in touch and then lo and behold, there they are.
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So we try and really.
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um
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encourage people to share the network if that makes sense to everyone's benefit.
219
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Yeah, so how do you think about tools that might ultimately displace law firm revenue?
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AI is a great example.
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If you look at the valuations of the Harveys and Lagoras of the world, it's very clear
that the only way the math works is for them to take some meaningful piece of the services
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um pie chart, if you will.
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um
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about a $1 trillion legal services market of that about 3 % is 30 billion is legal tech.
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And if you look at Harvey's latest round, they're gonna need, you know, 50 to $80 million
IPO in order to make these venture investors happy.
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So when you're deciding, when you have a product that could potentially displace
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revenue of law firms, how do you think about that?
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Or do you?
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I mean, I think, yeah, I mean, of course we do, but I do think the question is somewhat
misplaced in the nicest way because it suggests that law firm revenues are coming from
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static sources, you know, and it's kind of sort of saying, here's the train that's moving
in one direction, but here's the sort of piece of chewing gum that got left behind and
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that's going to stay there.
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It's not quite right.
233
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You know, actually as clients progress and they are able to do different things using
different tools, or we are able to do different things using different tools.
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To me, the sort of natural progression is that the work type will also change.
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So it might be the case that we at the moment are focused on highly complex
multi-jurisdictional work.
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Actually using a Harvey type tool might open up different revenue streams for us.
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you know, I feel like this kind of idea of m always categorizing law firm revenues as
being displaced by legal tech, it's not.
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like necessarily the right perspective.
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think what you have to sort of be ready for is the shifting sands.
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But the shifting sands are not just negative.
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They also provide a huge opportunity for us and for everyone, frankly, to look at a
different client base, look at different ways of working, look at different types of work
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that we could be doing.
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And actually, I don't know if I draw on my own experience, just the basics of doing
derivatives transactions.
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Part of my job when I did derivatives was to create a book of standard definitions which
kind of had like the Lego pieces of a contract.
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Each sort of definition was a sort of a different Lego brick but it meant that once you
had published the actual booklet the complexity of the house that you could build with the
246
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Lego was far greater than if you didn't have any Lego and you were just trying to do it
out of pieces of don't know paper with scissors.
247
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you see what it means?
248
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Hmm.
249
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And I wonder whether actually the use of Harvey and Legora and, you know, the other tools
that you mentioned, whether the work itself will change, whether the types of deals that
250
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are done will change and lead to more complex documents or in some cases more standard
documents.
251
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so I think, as I say, I think it's about recognizing that the sounds are shifting and
being ready for that.
252
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like honestly, having opened Fuse in 2017 and being a firm that has
253
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really always embraced legal tech, AI and everything else.
254
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I think we are sort of as well positioned to do it as anyone, if not really the best.
255
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Yeah.
256
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And I think that's the right way to look at it.
257
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So it's less about, it's not Harvey or Legora that's displacing the legal work.
258
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It's the underlying technology, right?
259
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It's, it's AI and whether it's them or some other AI tool or something that the GCs build
the work that's at risk is at risk because of the technology and who, who fills that gap
260
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is really irrelevant.
261
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I think that law firms need to recognize what is, you know,
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what, where they're going to play and where revenue is defensible and where it's not and
focusing on what's defensible and what makes sense for them to deliver in this new tech
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enabled world.
264
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So I completely agree with you.
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don't, I don't get hung up on, if I were sitting in a, in a, on a law firm XCOM, I
wouldn't get hung up on, Hey, is this tool or that tool going to displace our revenue?
266
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I would look at
267
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Hey, what is the underlying tech going to do to the underlying economics of this firm and
how do we adapt to that?
268
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Yeah, and where's the new opportunities?
269
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Right.
270
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Exactly.
271
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So with Fuse, you have with as part of these cohorts, do you have themes for incoming, you
know, where, hey, we're going to do an AI cohort or, you know, a e-discovery cohort or
272
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what does that look like?
273
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Yeah, we, um, we do have themes.
274
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The themes are slightly different actually.
275
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So when we first started Puse, the idea was entirely related to finding legal tech
companies that would help us work better.
276
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Um, I suppose because of my derivatives background, I was always sort of tangentially
interested in what my derivatives colleagues in the various different financial
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institutions were doing.
278
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And quite a lot of them were moving into digital assets.
279
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And so I sort of interested to know a bit more about that.
280
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And, um,
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I've had a very interesting conversation one day with someone who said, it wouldn't it be
great if you could use Fuse as a vehicle to help your lawyers to come on this learning
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journey with us whilst we're doing it in all these areas of emerging sort of legal work.
283
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Say for example, when the world's first blockchain bond was em issued, that was done using
a company that had been in Fuse and we were able to advise on it.
284
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And the reason why it was obvious that we would be
285
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the advisor is because we'd spent quite a lot of time with the provider of the technology.
286
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So we actually understood what the difference was between a piece of paper and a digital
bond.
287
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And so I think that kind of in-depth, sort of behind the scenes experience really helps
you to sort of finesse your understanding of the law and like practically what's going on
288
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so that you can give legal advice on the practical realities of what is happening.
289
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And so over the years we have done a thematic cohort as well, which is done by, by, by
virtue of a client nomination.
290
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So we ask them a small number of clients of the firm to nominate into the theme.
291
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And then we choose the companies based on those nominations that we think will teach us
new things or doing really cutting edge work or looking at themes which are of new
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interest to our clients or we think they might want to know about.
293
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So that.
294
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cohort this year had a theme called, it was called, it was technically called
Transformation and Resilience.
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In my head, it was called Thrive in 25.
296
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Not a saying, but snappy nonetheless.
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em And we had a really interesting variety of different types of company in that.
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So some things looking at sustainability, one looking at cyber.
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em
300
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something looking at tokenization, one which was focused on stable coin clearing.
301
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So very different, different variety.
302
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Do you ever take head-to-head like competitive offerings and evaluate them?
303
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Yes, we have done that.
304
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So in the legal tech space, you know, I see my job as being making sure that we find the
best tools for our lawyers.
305
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kind of, I try really hard to support the cohort members that we have, but we every so
often have to do an evaluation and ask ourselves, is this really still the best in the
306
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market?
307
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m And so we have on occasion m tested one or two or three against one another.
308
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And again, like the last time we did it, think we had something like a hundred of our
lawyers testing three different tools that sort of fell within the same overarching
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bucket.
310
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we took feedback, both qualitative and quantitative from those testers and made a decision
based on the feedback that we got.
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So what I like about that process is.
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when I at least was in this firm, those sorts of decisions weren't really being made by
the lawyers.
313
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They were being made by perhaps a mixture of someone in the IT team and someone in
procurement and, you know, perhaps like a conversation with like one or two lawyers who
314
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were like maybe partners who didn't actually do the work that was being tested.
315
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And I feel like this is like a much more.
316
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sort of interesting way of making those selections, which is just genuinely to ask the
users.
317
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And it's quite difficult to organize it, which is why think more people don't do it.
318
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It's quite time consuming.
319
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It's quite a big, sort of a heavy lift, but I think it's a really good way of doing
things.
320
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It's a really good discipline.
321
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Well, that leads me into my next question, which is, how do you measure success?
322
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The firm is making a significant investment.
323
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Is it purely qualitative?
324
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Like, hey, you know what?
325
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We found these good tools and they're great.
326
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Or do you have quantitative KPIs?
327
00:26:30,188 --> 00:26:30,418
Yeah.
328
00:26:30,418 --> 00:26:32,620
So the thing I actually want to start a few.
329
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So I said to the senior partner then with whom we kind of put the whole thing together.
330
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This will never work if I have preset KPIs because we don't really know what's around the
corner.
331
00:26:45,559 --> 00:26:57,294
And if I'm always chasing the thing that you thought last year, the beginning of last year
that I ought to be chasing will never be future looking or future, you know, sort of.
332
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entrepreneurial or forward thinking enough.
333
00:27:01,534 --> 00:27:05,714
And so there are some things that I obviously know I should be doing.
334
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And one of them, interestingly, is using Fuse to really help our clients in a
differentiated way.
335
00:27:14,454 --> 00:27:22,314
And so when we first opened in 2017, the idea really was this would be a place in which
our lawyers could learn.
336
00:27:22,394 --> 00:27:25,258
Well, I don't think we ever really anticipated was the amount.
337
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of client interests that we would have and how sustained that client interest would be.
338
00:27:30,803 --> 00:27:39,272
m And one of the things that I've really enjoyed the most is knowing that clients are
really interested in who we choose.
339
00:27:39,272 --> 00:27:43,236
They're interested in hearing our opinions on the legal tech that we've brought in.
340
00:27:43,236 --> 00:27:50,066
Often the legal tech in which we have no stake, no particular, you know, no...
341
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no, was going to tell them stuck.
342
00:27:51,428 --> 00:27:52,198
What's the saying?
343
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No acts to grind.
344
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It's not that it's something else.
345
00:27:54,701 --> 00:27:57,433
There's another saying, but you no vested interest.
346
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Um, and they just want to like hear an agnostic perspective or they want to hear about the
market.
347
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What, what we see in the market, what have we seen that does X, Y, Z.
348
00:28:06,743 --> 00:28:13,869
So actually the client interactions on legal tech have been really enormously interesting
as have the client.
349
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sort of interactions on the client nominated theme because for the client nominated theme,
because there's an opportunity every year really to go to big clients of the firm and say,
350
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well, what are you interested in?
351
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What are the big topics that we ought to be looking at?
352
00:28:27,927 --> 00:28:29,024
What are you investing in?
353
00:28:29,024 --> 00:28:30,715
Who are you partnering with?
354
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What will you be piloting?
355
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What will you be focused on this year?
356
00:28:33,347 --> 00:28:39,852
And that's actually part of how we come up with the theme every year is through those
discussions often with
357
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strategic venture head or the head of fintech or the head of innovation or the head of
digital assets or whoever it might be a variety of different clients and sort of hearing
358
00:28:48,680 --> 00:28:56,719
what's going on in the market not from lawyers but from the people whose job it is within
those institutions to spot the trends and know what the firm is going to be looking at
359
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down the road.
360
00:28:58,177 --> 00:29:03,529
So do you feel that Fuse is contributing to better client retention?
361
00:29:04,002 --> 00:29:15,219
Yeah, I think it's, I think it's definitely contributing to strengthening client
relationships in an entirely differentiated way, because what we're not doing is waiting
362
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for a quote to come in for a particular matter.
363
00:29:17,510 --> 00:29:25,405
eh But what we are being is a strategic partner and what we are being is a really
genuinely useful sounding board.
364
00:29:25,405 --> 00:29:30,082
And I think that's the thing that I've most enjoyed actually about my role, because when I
365
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did credit derivatives.
366
00:29:31,102 --> 00:29:39,582
remember like year after year in my appraisal, I'd get this feedback, which was, you know,
wouldn't it be great if you were, you know, you can do the work, but wouldn't it be great
367
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if you were a strategic partner to the client?
368
00:29:41,927 --> 00:29:46,049
And I used to sort of scratch my head a bit and be like, I don't really understand what
that means.
369
00:29:46,049 --> 00:29:47,329
I'm a credit derivatives lawyer.
370
00:29:47,329 --> 00:29:47,939
What does that mean?
371
00:29:47,939 --> 00:29:49,452
Like I'm not going to make up.
372
00:29:49,452 --> 00:29:52,305
I don't know, JP Morgan strategy, am I that silly?
373
00:29:52,305 --> 00:29:55,048
So what is it you exactly expect of me?
374
00:29:55,048 --> 00:30:00,893
And I could never quite figure out how to be that sounding board or how to provide that
support.
375
00:30:01,034 --> 00:30:05,008
And I think it's actually very difficult as a lawyer to be a strategic partner to a
client.
376
00:30:05,008 --> 00:30:13,304
actually think it's a lot harder done than said, but what has been amazing about this role
is legal tech is so front of mind.
377
00:30:13,304 --> 00:30:18,979
to so many in-house council that you do get to provide that strategic support.
378
00:30:18,979 --> 00:30:20,630
You do get to be a trusted voice.
379
00:30:20,630 --> 00:30:30,068
You do get to have them use you as a sounding board in a way that when they just want sort
of transactional on-deal advice, it isn't the same relationship at all.
380
00:30:30,068 --> 00:30:37,874
So I mean, having experienced both and the sort of strength and quality of both
relationships, I'd say this has been amazing for me.
381
00:30:38,109 --> 00:30:45,592
You know, we just participated with Consilio in their innovation labs that they had last
week in Miami.
382
00:30:45,592 --> 00:30:49,404
It was our first time participating and it's a similar strategy there.
383
00:30:49,404 --> 00:30:58,317
They essentially bring new innovative legal tech companies and share their story and their
capabilities with their clients.
384
00:30:58,437 --> 00:31:03,319
And uh I did not attend, Adam, who you met and somebody else from the team went.
385
00:31:03,319 --> 00:31:07,551
And just there was such a high level of engagement that
386
00:31:07,551 --> 00:31:15,205
We were thoroughly impressed with just how, to your point, how much clients are interested
in this sort of thing.
387
00:31:15,896 --> 00:31:18,456
Do you mean Adam who had the fabulous trainers?
388
00:31:18,491 --> 00:31:20,312
Exactly, exactly.
389
00:31:20,312 --> 00:31:23,023
The info dash Jordans.
390
00:31:23,384 --> 00:31:29,938
What's funny is, em yeah, my wife and kids want these Jordans now too.
391
00:31:29,938 --> 00:31:32,070
And I'm like, look, you're not in our ICP.
392
00:31:32,070 --> 00:31:35,852
So, but I am buying my wife some, my kids will trash them.
393
00:31:38,099 --> 00:31:40,346
What kind of amazing present giver are you?
394
00:31:40,346 --> 00:31:43,947
I know, I know, what's better than a vacuum cleaner, right?
395
00:31:43,947 --> 00:31:46,430
I might get slapped if I do that, but.
396
00:31:46,430 --> 00:31:50,350
Ted, I think we can all agree that a vacuum cleaner would be a bad idea.
397
00:31:50,350 --> 00:31:51,690
I'm just looking at my own trainers.
398
00:31:51,690 --> 00:31:56,670
I've got a pretty good pair of trainers on, they're not personalized Jordans.
399
00:31:56,875 --> 00:31:58,206
Well, maybe we'll get you a pair.
400
00:31:58,206 --> 00:32:01,817
um they, uh, yeah, they're, they're bright green.
401
00:32:01,817 --> 00:32:02,845
had the idea.
402
00:32:02,845 --> 00:32:12,878
It was actually Mary O'Connell from Goodwin who I saw her Goodwin Jordans and I was like,
they were a little bit different, but I hit her up on LinkedIn.
403
00:32:12,878 --> 00:32:13,973
was like, where did you get those?
404
00:32:13,973 --> 00:32:14,973
Cause those are awesome.
405
00:32:14,973 --> 00:32:19,095
Um, and then we bought them for the whole team at Ilta con last year.
406
00:32:19,095 --> 00:32:22,026
had eight people and I can't tell you how many people stopped.
407
00:32:22,026 --> 00:32:23,467
Cause again, they're
408
00:32:23,467 --> 00:32:27,606
kind of bright green, they stand out and you can't buy them this color.
409
00:32:27,728 --> 00:32:29,593
And they were a great conversation piece.
410
00:32:29,593 --> 00:32:31,563
So it's good marketing fodder.
411
00:32:31,563 --> 00:32:36,448
this is clearly I need a pair of ajeet sari or Jordans is what I've taken from this
conversation.
412
00:32:36,448 --> 00:32:38,040
So you'll have to send me set.
413
00:32:38,040 --> 00:32:42,017
You'll have to pass on Mary's link to me so that I can do the same.
414
00:32:42,017 --> 00:32:42,817
There you go.
415
00:32:42,817 --> 00:32:43,037
Okay.
416
00:32:43,037 --> 00:32:44,877
We can work that out.
417
00:32:45,097 --> 00:32:47,217
Um, let me ask you a question.
418
00:32:47,217 --> 00:32:49,237
Why do you not take equity?
419
00:32:49,237 --> 00:32:50,537
What's the strategy there?
420
00:32:50,537 --> 00:32:52,313
Cause you're investing time.
421
00:32:52,611 --> 00:33:02,900
Yeah, so I think you alluded earlier to the fact that we will sometimes compare different
companies and switch in and out.
422
00:33:02,900 --> 00:33:11,167
And I suppose when we first started, really what I had in mind was that we would be very
purist about how we make the decisions.
423
00:33:11,167 --> 00:33:17,432
And over time, you know, there are some things where I thought, gosh, we should have taken
a stake in that and we haven't done.
424
00:33:17,432 --> 00:33:19,974
m
425
00:33:20,556 --> 00:33:32,413
I think the thing that not having an equity stake in some of the companies has allowed us
to do is to genuinely take an agnostic perspective on who is the right fit for this firm
426
00:33:32,413 --> 00:33:39,722
at this moment without any sort of sense of pull or, you know, maybe we should do this
without anything sort of muddying that water.
427
00:33:39,722 --> 00:33:43,780
You can make a real assessment about what the right thing is to use.
428
00:33:43,780 --> 00:33:46,982
You know, what is the correct horse for the course, if you like,
429
00:33:47,497 --> 00:33:49,038
I do like, I do like.
430
00:33:49,038 --> 00:33:52,220
um Well, and that makes a lot of sense.
431
00:33:52,220 --> 00:34:04,196
So the fact that you don't take equity allows you to communicate to your clients in a very
objective way.
432
00:34:04,196 --> 00:34:16,273
Maintaining that level of objectivity is key and it gives you flexibility in that you may
not select a startup based on
433
00:34:16,681 --> 00:34:23,709
an economic outcome and rather on the potential capabilities that they can deliver to the
firm.
434
00:34:24,526 --> 00:34:29,889
And that's not to say, know, it is perfectly possible, you know, lots of, lots of others
do it.
435
00:34:29,889 --> 00:34:37,382
It's perfectly possible to take a in something, you know, with the, with the kind of
intention of building a strategic partnership.
436
00:34:37,382 --> 00:34:45,236
But if it's not the right company for your firm or institution to switch out with them,
things that, that is completely, you know, it's quite normal, I think, for some.
437
00:34:45,236 --> 00:34:49,646
But I suppose from when I started this, I...
438
00:34:49,646 --> 00:34:52,826
wanted to do it without the additional complexity that that might bring.
439
00:34:52,826 --> 00:34:58,986
And I wanted to do it in a way that felt sort of an easier way to do it.
440
00:34:58,986 --> 00:35:03,986
And actually just, you have to remember again, in 2017, absolutely nobody was doing this.
441
00:35:03,986 --> 00:35:11,706
And so every layer of complexity that you added made it slightly harder for people to
understand what we were doing and why.
442
00:35:11,706 --> 00:35:15,746
And so actually this just felt cleaner, neater, easier, simpler.
443
00:35:16,701 --> 00:35:20,624
So there's a lot of, I'm sure you've seen it on LinkedIn.
444
00:35:20,624 --> 00:35:21,826
You're a busy person.
445
00:35:21,826 --> 00:35:27,271
So maybe, I don't know how closely you've been following the chatter around vibe coding.
446
00:35:27,271 --> 00:35:29,981
there is, have you seen, like Jamie Tau?
447
00:35:29,981 --> 00:35:30,732
I tell you?
448
00:35:30,732 --> 00:35:41,875
No, I tell you who talks to me about vibe coding, funnily enough, is my 10 year old at the
same time as he's sort of pestering me for a book on vibe coding.
449
00:35:41,875 --> 00:35:44,698
And also the other thing he wants me to get is something for his raspberry pie.
450
00:35:44,698 --> 00:35:46,129
You've just reminded me.
451
00:35:47,047 --> 00:35:49,203
Interesting, yeah.
452
00:35:49,203 --> 00:35:52,652
I have not, I didn't even realize raspberry pies were still around, but that's...
453
00:35:52,652 --> 00:35:53,250
uh
454
00:35:53,250 --> 00:36:00,053
no, well the only reason he knows that they're sitting around is because I and my wisdom
thought it would be a nice birthday present for him but I obviously bought the wrong thing
455
00:36:00,053 --> 00:36:03,054
and I haven't brought the correct starter kit or something.
456
00:36:04,010 --> 00:36:11,228
They're almost every day met with coming home from work to, but mummy, mummy, have you
ordered my correct starter kit yet?
457
00:36:11,228 --> 00:36:12,539
No, not today.
458
00:36:12,539 --> 00:36:14,859
Why don't you wait until next Christmas?
459
00:36:16,160 --> 00:36:19,721
This year you're getting a vacuum cleaner my darling.
460
00:36:21,913 --> 00:36:22,554
that's great.
461
00:36:22,554 --> 00:36:26,598
ah Raspberry Pi's used to be pretty cheap, but...
462
00:36:28,600 --> 00:36:29,325
totally.
463
00:36:29,325 --> 00:36:37,561
a cool thing for a kid to learn about, know, it's all, it's also about, sorry, total
aside, but it's all very interesting to think about what children need to learn today.
464
00:36:37,561 --> 00:36:47,367
But actually in terms of providing them with a fundamental base knowledge and just really
giving them something that they can use as a base and learn from and expand from, which is
465
00:36:47,367 --> 00:36:49,811
slightly differentiated to what everyone else in their year is doing.
466
00:36:49,811 --> 00:36:52,480
I actually think it's still quite, quite interesting.
467
00:36:52,821 --> 00:36:55,883
Yeah, well with with vibe coding,
468
00:36:55,883 --> 00:37:06,131
the reality is that while it's really neat to demonstrate that these aren't, you're not
going to be able to take the output of an exercise like that and roll it across firm wide.
469
00:37:06,131 --> 00:37:15,397
They're not, it's not a, these aren't production ready applications and it's going to be
quite some time before AI is in a place where it can do that.
470
00:37:15,397 --> 00:37:20,370
So we have been, um, doing vibe coding here at info dash as well.
471
00:37:20,370 --> 00:37:24,239
And I had a post on LinkedIn where I outlined our process.
472
00:37:24,239 --> 00:37:29,540
And the reality is you very much need a human in a loop that has engineering chops.
473
00:37:29,561 --> 00:37:34,962
It's not, you can't go take a vibe coded app, slam it in production and scale it.
474
00:37:35,102 --> 00:37:45,475
that's true almost all the time at this point, but how do you, like, how has vibe coding
affected your process?
475
00:37:45,475 --> 00:37:53,076
In other words, are you seeing founders with a pitch deck and a vibe coded prototype and
then, or, or not.
476
00:37:53,076 --> 00:37:57,936
No, not yet, but our application process is kind of an interesting point.
477
00:37:57,936 --> 00:38:00,936
Really our application process will open this January.
478
00:38:01,156 --> 00:38:04,496
And so it will be interesting to see what comes out of that.
479
00:38:04,496 --> 00:38:07,756
You know, the last time we did the application rounds, it was last year, January.
480
00:38:07,756 --> 00:38:16,536
And so we didn't see anything that referred to vibe coding, but I don't, know, why would
we have done it would have been before it's time, if you like.
481
00:38:16,956 --> 00:38:18,956
Um, so no, not.
482
00:38:19,250 --> 00:38:26,212
We haven't done yet, but I'll look out and I'll drop you an email after sometime around
mid January to let you know.
483
00:38:26,212 --> 00:38:27,902
It'll be interesting to see what comes out.
484
00:38:27,902 --> 00:38:43,297
I'm genuinely really interested to see how much everything has moved on since last year,
because last year it was still quite a lot of, oh, we're using Gen.ai for, but not very
485
00:38:43,297 --> 00:38:45,947
well thought out, some of them.
486
00:38:46,108 --> 00:38:48,108
Quite over ambitious.
487
00:38:48,340 --> 00:38:56,220
quite a lot of all sort of fell within the bucket of feels the same as Harvey, but like
quite a bit later.
488
00:38:56,440 --> 00:38:59,720
So difficult bucket, I would say.
489
00:39:00,180 --> 00:39:07,140
and so, yeah, I'd be really interested to see what comes out this year and how, you know,
what the themes are that come out.
490
00:39:07,140 --> 00:39:11,400
So yeah, I'll have a much better perspective on this once we've, once we've had the
applications in.
491
00:39:11,400 --> 00:39:14,700
And I also look forward to listening to your podcast with Jamie.
492
00:39:16,361 --> 00:39:21,053
yes, that should be, I would say maybe two weeks after after this releases.
493
00:39:21,053 --> 00:39:24,255
So I would, I'm guessing late late January.
494
00:39:24,255 --> 00:39:27,256
Yeah, it's been amazing what he's been able to do.
495
00:39:27,396 --> 00:39:34,882
And it's really created a ground swell of interest in the process.
496
00:39:34,882 --> 00:39:36,735
look him up on LinkedIn.
497
00:39:36,735 --> 00:39:40,664
you can see, I can't actually see properly because I'm so old that my eyes don't work.
498
00:39:40,664 --> 00:39:43,464
But I'm going to look him up right now so that I can.
499
00:39:43,940 --> 00:39:48,344
is, I'm assuming that's how you pronounce it, like General Tao's chicken.
500
00:39:48,344 --> 00:39:59,032
um So yeah, he has, you'll have to look at some of his posts, like, mean, completely
viral, like thousands of likes, like hundreds of comments.
501
00:39:59,553 --> 00:40:04,197
If I had to guess, he's probably had quarter of a million or a half million impressions.
502
00:40:04,197 --> 00:40:08,751
um And it's been amazing what he's been able to do.
503
00:40:08,751 --> 00:40:11,123
But again, it's still prototype fade.
504
00:40:11,123 --> 00:40:11,725
mean,
505
00:40:11,725 --> 00:40:19,060
Nobody that I know who's credible is saying, hey, take this five coded app and roll it out
across your firm.
506
00:40:19,060 --> 00:40:21,782
There's a ton of technical debt.
507
00:40:21,782 --> 00:40:28,727
there's different AI is still in its infancy with in terms of what it's able to deliver
through five coding.
508
00:40:28,978 --> 00:40:32,969
Right, I'm going to look forward, that would be my evening's job.
509
00:40:32,969 --> 00:40:34,161
I look forward.
510
00:40:34,161 --> 00:40:34,791
There you go.
511
00:40:34,791 --> 00:40:40,073
um How do you, how does the firm evaluate?
512
00:40:40,073 --> 00:40:45,234
And I was teeing you up for this question, which is like enterprise ready.
513
00:40:45,234 --> 00:40:56,817
Like when you look at where a startup is and your ability, like if somebody were to come
to you with a pitch deck and a vibe coded prototype, how, how would you get that in front
514
00:40:56,817 --> 00:40:57,878
of your lawyers?
515
00:40:57,878 --> 00:40:59,588
Because it's, it's not production ready.
516
00:40:59,588 --> 00:41:03,489
Like where do they need to be in their technical maturity for this to work?
517
00:41:04,050 --> 00:41:13,964
Yeah, we have, I mean, will depend on what they are, what the application is looking to
do, what information it needs access to, who would use it for what purpose.
518
00:41:14,184 --> 00:41:15,925
We have whole teams.
519
00:41:15,925 --> 00:41:24,959
So anytime we onboard any form of technology, we have in-house legal working hand in hand
with our IT team, working hand in hand with our procurement team.
520
00:41:24,959 --> 00:41:27,380
have an AI governance structure.
521
00:41:27,380 --> 00:41:32,360
There's a lot of different pieces of the red tape puzzle that
522
00:41:32,360 --> 00:41:36,493
have to be gotten through before we will use anything in this firm.
523
00:41:36,493 --> 00:41:42,507
And as I there's not really, uh I really do hope this thing is right, but it is horses for
courses.
524
00:41:42,507 --> 00:41:52,963
If what you are looking to do accesses very, very sensitive information and will be used
for XYZ type of work, do you know what I mean?
525
00:41:52,963 --> 00:41:57,816
The assessment, the risk assessment is maybe slightly different to, I don't know.
526
00:41:58,307 --> 00:42:04,608
read the internet and give me a summary of what's happening in this particular area of
interest.
527
00:42:04,608 --> 00:42:05,708
Do you see what I mean?
528
00:42:05,748 --> 00:42:14,508
So we look at what the use case is, we look at all of the factors going into it, and then
we make appropriate recommendations about what is required.
529
00:42:15,141 --> 00:42:19,013
All right, we're almost out of time, but I did want to bounce one last thing off of you.
530
00:42:19,013 --> 00:42:31,631
The last time you and I spoke, you said something that was really interesting and you
talked about moving beyond waiting for social proof to being the social proof, which
531
00:42:31,631 --> 00:42:37,504
social proof is so I say this all the time, like law firms don't buy tech, they buy social
proof.
532
00:42:37,504 --> 00:42:42,967
So how have you been able to make that jump from waiting for it to being it?
533
00:42:45,320 --> 00:42:57,070
the whole premise of Fuse really, the whole premise of Fuse and again when we opened it we
were so fortunate in that we were able to do it with a mindset of being entrepreneurial
534
00:42:57,070 --> 00:43:05,096
and trying things for the first time, know being the first firm of our size to open a
legal tech incubator.
535
00:43:05,530 --> 00:43:15,670
it was quite freeing really because there was no model to follow, there was no
expectations of success and so it meant we could do whatever we wanted and what we wanted
536
00:43:15,670 --> 00:43:28,572
was to experiment and find genuinely find horses for courses, find technology tools that
were going to help our lawyers and the facts were it was a very small team so there wasn't
537
00:43:28,572 --> 00:43:30,664
time for like a big production around it.
538
00:43:30,664 --> 00:43:34,725
We just had to kind of hustle the way you would do if you were a startup, do you know what
mean?
539
00:43:34,725 --> 00:43:39,309
And just try and sort of move through the various different stages as best you could.
540
00:43:39,309 --> 00:43:50,165
And what that enabled us to do was to try some really amazing things really early on, um,
without worrying about what everybody else was doing.
541
00:43:50,165 --> 00:43:52,676
Cause everybody else is basically doing nothing.
542
00:43:52,696 --> 00:43:58,084
And because we started in that way, we've kind of continued in that way.
543
00:43:58,084 --> 00:43:59,750
We don't worry about what others are doing.
544
00:43:59,750 --> 00:44:00,276
get.
545
00:44:00,276 --> 00:44:04,717
to worry about what we're doing, which is enormously freeing, I have to say.
546
00:44:04,717 --> 00:44:19,051
m But I think the thing that really holds it all together is the appetite of our partners
globally to support the initiatives that we have and the sort of the mindset that I'm
547
00:44:19,051 --> 00:44:21,142
gonna give this a go and if it doesn't work, it doesn't really matter.
548
00:44:21,142 --> 00:44:24,953
But if it does work, that's gonna be brilliant and I'm gonna support it and I'm gonna try
my best for it.
549
00:44:24,953 --> 00:44:28,958
And for that I am enormously grateful that I'm at a firm.
550
00:44:28,958 --> 00:44:39,278
full of brilliant people who will give up their time and energy and sometimes political
capital to try things that they don't know will be a success.
551
00:44:39,278 --> 00:44:43,722
And I don't think that that would be true of everywhere, but it is certainly true of A &O
Sherman.
552
00:44:43,722 --> 00:44:51,068
And genuinely, I think that has really played the most enormous part in Fuse's longevity
and success.
553
00:44:51,109 --> 00:44:51,840
That's awesome.
554
00:44:51,840 --> 00:44:57,595
uh has has this is a complete uh pivot here.
555
00:44:57,595 --> 00:45:01,098
Have you heard of six seven that kids say?
556
00:45:01,098 --> 00:45:03,240
Have you heard this?
557
00:45:03,240 --> 00:45:04,956
Are your kids of that age where?
558
00:45:04,956 --> 00:45:12,202
Well, I don't know if you're going to be able to see this, but I'm going to show you what
I just most recently bought from Amazon.
559
00:45:12,336 --> 00:45:21,610
If I can access my, I seriously cannot see very well, but my most recent order from Amazon
was hilariously this.
560
00:45:21,871 --> 00:45:24,516
Hang on, let's just get it up for you.
561
00:45:27,396 --> 00:45:28,477
you can't see it, can you?
562
00:45:28,477 --> 00:45:29,168
It's a mug.
563
00:45:29,168 --> 00:45:32,288
It's an amazing mug that says, there you go.
564
00:45:32,517 --> 00:45:33,360
yeah.
565
00:45:33,360 --> 00:45:35,012
It's a Christmas mug.
566
00:45:35,012 --> 00:45:36,618
It's a Christmas 6-7 mug.
567
00:45:37,243 --> 00:45:41,065
Well, so the reason I ask is we're going to make.
568
00:45:42,287 --> 00:45:44,648
Well, I didn't know if it was a UK thing.
569
00:45:44,648 --> 00:45:55,796
I know it's rampant here in the US and I'm frankly really tired of it, but um because my
kids every time I can't imagine what poor school teachers are dealing with.
570
00:45:55,796 --> 00:46:01,300
But my goal we're going to make horses for courses as big as 6-7.
571
00:46:01,300 --> 00:46:02,601
We're going to do that.
572
00:46:02,601 --> 00:46:05,953
Horses for courses is going to be the 6-7 in legal tech.
573
00:46:06,534 --> 00:46:09,398
It's going to be the 6th of July of 2026.
574
00:46:09,398 --> 00:46:17,649
My kid is going come home with a letter from the headmaster saying the children are no
longer allowed to say horses with horses because it's becoming disruptive in the
575
00:46:17,649 --> 00:46:18,631
classroom.
576
00:46:18,631 --> 00:46:19,932
I can't wait.
577
00:46:19,944 --> 00:46:20,846
We're gonna do it.
578
00:46:20,846 --> 00:46:27,597
em Okay, before we wrap up, how do folks find out more about Fuse and the work that you're
doing there?
579
00:46:28,202 --> 00:46:33,467
so as I say, this podcast will, launch the most perfectly timed time.
580
00:46:33,467 --> 00:46:44,087
If you are a legal tech startup or scale up or interested in working with, um, a no
Sherman or interested in accessing our clients and, and, understanding the problems that
581
00:46:44,087 --> 00:46:44,788
we all they have.
582
00:46:44,788 --> 00:46:51,220
Um, there will be an application process, which will be open for about three weeks,
probably from mid January onwards.
583
00:46:51,220 --> 00:46:57,606
m And so you can either email me or anyone in the team or look on the ANO Sherman website
for further details.
584
00:46:57,613 --> 00:46:58,123
Awesome.
585
00:46:58,123 --> 00:47:06,889
Well, it has been uh great getting to know you through this process and I've really
enjoyed hearing and learning about Fuse and I'm sure our audience is as well.
586
00:47:06,889 --> 00:47:10,361
So uh thank you and have a great holiday.
587
00:47:10,714 --> 00:47:11,296
and to you.
588
00:47:11,296 --> 00:47:12,730
Thank you so much for having me.
589
00:47:12,730 --> 00:47:14,091
All right, take care.
00:00:04,126
Trudy, how are you today?
2
00:00:04,726 --> 00:00:07,509
very well thank you I'm on the road to Christmas.
3
00:00:07,509 --> 00:00:09,592
Yes, we're not too far away.
4
00:00:09,592 --> 00:00:18,495
This episode will air I think in mid January, um but it is uh in the late stages of
December.
5
00:00:18,495 --> 00:00:24,703
And I don't know about you, but my calendar doesn't feel like it's late December.
6
00:00:25,612 --> 00:00:30,442
No, it feels like it's very much the throngs of the middle of the year.
7
00:00:30,442 --> 00:00:35,404
But I've just been told it's our team Christmas lunch tomorrow, so that's good news.
8
00:00:35,787 --> 00:00:36,758
Good stuff.
9
00:00:36,758 --> 00:00:39,099
Well, I appreciate you joining.
10
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um You and I had a chance to hang out a little bit at TLT, the summit in Austin and had
some good conversations.
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I got a chance to talk to you a little bit about Fuse and I attended one of your sessions,
which we'll talk about in just a second.
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But before we jump in, why don't you introduce yourself?
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Tell us a little bit about who you are, what you do and where you do it.
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Sure.
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So I'm Sreetajit Saria.
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I'm a partner at ANO Sherman.
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I'm based in our London office.
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The background is I actually was a credit derivatives lawyer for many, years.
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And in 2015, I was on a maternity leave, had an idea to open a legal tech space of some
description, which we then opened in my firm in 2017.
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awesome and that is
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And that is Fuse.
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Sorry, you teed me up to say I am the head of Fuse and I failed you miserably, Ted.
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I failed at the first hurdle.
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Look at that.
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It's all good.
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It's all good.
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so and that's we're going to we're going to talk about fuse quite a bit on the episode.
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So I think it's fascinating.
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I've seen there are a lot of fuse like concepts out in the legal world, but what you're
doing to my knowledge is somewhat unique.
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Um, and I find it fascinating and great for the ecosystem.
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Um, so why don't you give us a little bit of background on, on, on what fuse is, what's
your remit and a little bit of background.
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Yeah, I'll try and skip through, just sort of to context set, the history is really that
when we first started Fuse, nobody was talking about legal tech.
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I remember really, you people talking about defining, you know, defining a vertical.
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didn't even really know what legal tech looked like as a word.
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So was it capital L?
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Was it all one word?
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You know, how would we make it look?
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Those were the sorts of the discussions we were having when we opened.
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So really genuinely, it was not a thing.
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And so what we were trying to do back then was to help.
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the sorts of founders who had been young associates who had quit their job because they
found it very frustrating and they had an idea, but they didn't have any ability to break
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into the legal market, trying to give them a home and trying to understand how we might
use their technology to make ourselves more efficient.
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If you sort of forward to where we are now, the legal tech landscape is entirely
different.
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Actually, it's attracting a lot of investment.
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The law firms are actually
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All lawyers, think, are generally a bit more minded to try new things.
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There's a bit more of a culture of acceptance.
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So really for us, it's a bit more about figuring out what our lawyers need doing better
and trying to find companies in a bit more of targeted way that will fill the gap.
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And how do you identify these companies and vet them?
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Yeah.
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So every single year we have a process.
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So the process this year will be kicking off around about the time, hopefully that this
podcast drops.
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So in mid January and anyone who's doing legal tech can apply.
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The idea is that we look at all of the applications and then we bunch them together and
then we show them to partners in the firm.
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So for example, if we have a whole lot of stuff, which is for litigation,
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we'll show it to a variety of litigation partners and say, well, what of these do you
think would be helpful or interesting or useful?
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And then once we've done that, we have a selection day, which last year actually went
across three days because we saw quite a few.
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I think we had over 250 applicants.
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I think we narrowed it down to around 30 to see over the three days.
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But in that,
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m selection process, we have a variety of different voices.
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So we'll have a client, we'll have someone like someone in venture who can help us really
assess the business from a bit more of a agnostic standpoint.
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We'll have someone, a partner in our firm who would be the person who would support or use
the tool.
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So we have a variety of different perspectives in the room as well as our often our CTO
and our head of legal tech.
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And from there, we narrow it down even further so that we take in legal tech companies
that are solving a problem that we really have, that we, at least from an initial
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assessment, think that we will be able to use in the firm or at least pilot and that we
know that there is partner support for.
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And um so you're looking for horses for courses, right?
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I had to get that in there.
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So for those that don't know, if you happen to attend Shruti's session at TLTF, there was
a very enlightening uh portion of the presentation where Shruti used the metaphor horses
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for courses and um
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actually called somebody out in the audience.
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Um, cause I think this is a, this is a British thing, right?
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Okay, can I just be honest and tell you, I am not very good at...
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The thing that makes this all the funnier is that I am so bad at sayings.
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I almost always get them wrong.
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I have like about a 1 % success rate with sayings.
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Yeah.
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And so as it came out of my mouth, I thought, everyone's sort of in the audience in Austin
is looking at me like, what's she talking about?
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I thought, Oh God, I've done it again.
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I've done it wrong, but I don't know.
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quite what I'm trying to say because I don't know the correct, know, it, it, you know,
cows for courses?
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Like, what have I done wrong here?
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So I thought I'd try and dig myself out of trouble by asking the British people in the
room to put their hand up and explain the saying.
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And the first person that I saw with a hand up was someone who had been in the Fuse
cohort.
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He's one of our founders and so was like, that's easy.
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You you can explain it.
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And they looked at me and they were like, I don't know the saying.
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I was like, all right, I've definitely definitely messes up them.
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But then luckily the person next to him also was another Fuse founder, also British.
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And he was like, no, no, it means this.
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And what it really means is you choose the right tool for the right moment effectively.
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you choose, you know, just because something fits a particular moment or a particular
problem, it doesn't mean it's going to fit all problems.
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It's about really understanding the problem you have in front of you and choosing the
correct solution.
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That's that's sort of the that's
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meaning behind it.
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So yes, I'll try and stop myself from using sayings in talks in the future.
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Well, no, I thought it was a great lighthearted moment.
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those things, when you get into these, legal tech conversations on stage, they can
sometimes need a little lightheartedness to reengage people.
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So I thought it worked well.
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And I haven't used the metaphor yet outside of this, but I might.
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Because I feel like when you use equestrian metaphors, you just sound smart and
sophisticated.
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Well, actually, so we did the one in Austin and then I, the week later, was in New York
doing a talk, sort of a similar panel, and somebody on my panel must have been in the room
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in Austin because then they said something about, well, it's like, Horses for Courses,
isn't it, Shruti?
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And like the whole thing kind of unfolded again.
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I was just like, it's the saying that will never leave me.
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And I'm still not completely sure that it was right in the first place.
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Yes, I think that you are um that saying is going to be associated with you and the legal
tech community for a while.
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So it's all good.
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Well, um going back to the selection process for these cohort startups, what revenue size
are they generally?
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Are they pre-revenue or they post product market fit?
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What does that look like?
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it's actually always been a whole range.
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think that's one of the things I love the most about the job is we, because we're not
taking an investment stake and because the metrics aren't really anything other than is it
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solving for a problem that we think we have or that our clients have and are we going to
learn something by engaging with them?
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It's actually quite fluid.
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So, um, we have, in fact, one of the founders who I think was in the room during the talk
would have had something where they.
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like pre-product when they started with Fuse.
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Really it was just like some wire frames and a good idea about what they wanted to do.
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And actually, interestingly, we've now got a license, a global firm wide license with them
because they got in so early, we were able really to help them to sort of structure what
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they were going to do along the needs of our lawyers.
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really, you know, they'd get people from Germany saying, oh, well actually,
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this works differently here.
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So we need it to look like this, or you'd get a bunch of people from a particular
department saying, actually in my line of work, I need to be able to do X.
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So could you please make the next bit to functionality look like Y.
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So I think quite a lot of their product roadmap has come from commentary from our global
sort of across, across departments or feedback, which is great.
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So on the one hand, it's actually very useful to have very early stage companies.
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On the other hand, I think
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all law firms have become slightly more sophisticated around onboarding, what they're
prepared to use, how they're to use them, m how to run pilots.
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so often we also have um later stage companies, which is sort of easier to pilot, easier
to give a go to.
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But I mean, this year, for example, we have a company which is very early stage.
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It's a guy who's based in Sydney and he has
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made this amazing product, which basically black lines emails.
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And it's the sort of thing where if you were going to be taking an investment stake in it,
you'd be looking at it thinking, well, it's a very, very early stage.
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But actually for us, we just want to see, is this a problem people recognise?
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Do people actually want to black line their emails?
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And if they do, is this the way that they would like to interact with the process?
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So for us, it's been an enormous learning experience.
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We've really enjoyed having the company and actually the flexibility to be able to learn
about what it is we're missing.
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in our suite of tools and what it is that will help our lawyers is actually very helpful.
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What is the difference between red line and black line?
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eh I don't know, that's a great question.
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Maybe one is the strikethrough and one is the addition.
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I say interesting.
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So um how important is the economic viability of the startup?
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How closely do you vet based on that criteria?
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Well, that's one of the reasons why we have someone with a venture background in our
selection day is whilst we're not making an investment stake, what we do want to know is
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that if we're piloting a company, if we're thinking about using them in the firm, that
they are going to be stable and that they have longevity.
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So it's important, you know, from the perspective of is this company going to survive and
do well and flourish?
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It is important, but from making it, you know, is, the valuation of the company, the
appropriate one for us, it is kind of irrelevant.
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I see.
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And then what, how, how are you partnering with TLTF if you are, that seems like a great
mechanism to source opportunities.
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Is there a partnership there?
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Is that something that's in flight?
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Yeah, we're very fortunate in that I've known Zach and Rebecca and the team quite a long
while now and I actually respect them enormously.
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I think they do a great job.
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And so for us, it's sort of what I would call an informal sort of partnership in that when
we are looking to start the process, I'll always give one of them a call and just sort of
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say, have you seen this year?
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Who do you think is excellent?
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Who should we be thinking about?
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We were very lucky to have someone from their team join our selection panel last year, so
that was really helpful.
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um I would expect to be able to cross-refer him things to look at as well if we came
across things that we thought would be of interest to them, so it's a really great
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relationship.
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Yeah, I mean, the concept of having design partners in all of technology, oh I've spent
most of my career in legal tech.
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It is an essential component in having a successful outcome as a legal tech startup,
really.
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A bunch of founders sitting in a room with a whiteboard figuring out what the client needs
are is not a good process.
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Having design partners, it sounds like you guys have
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formalized kind of the intake and management of where you invest time because it is a time
investment.
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that accurate?
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It's a huge time investment and one of the things that I think people always ask me, know,
why is Fuse not taking off in other law firms?
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I think one of the reasons is it's much less to do with Fuse and me than it is to do with
the fact that our partnership as a whole are generally very collaborative, um quite
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entrepreneurial, very giving.
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So, you if you are the partner sponsor of one of these companies that we've chosen, you're
committing to help some pilot something without knowing that there's going to be a good
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outcome.
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You you're sort of taking a bit of a chance.
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And when you take it in, you
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you'll often find these partners really helping them along saying, okay, we should speak
to my associate here because they'll have a perspective on this or actually let's get X
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number of people to come into your product because they'll be able to help you.
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really, it never ceases to amaze me how amazing our partners are from across the globe
actually, sort of allowing the companies infused to really test their products and to get
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a sense of what's good.
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the one part of that is opening the door to other people.
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But the other which I think is even more impressive still is that we are quite helpful
with our feedback.
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We're honest.
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And for lawyers, that's not always the easiest thing to do is to give like brutal mean
feedback, especially British lawyers were also like nice and polite and we like to be kind
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of like kind.
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But actually I think it's really helpful that people understand the process and they
understand that it's actually more helpful to say to somebody, this doesn't work because I
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really need this because I would like to have X because you know, to be able to have a
frank conversation is actually more helpful.
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mostly
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our firm does that very well with the cohort companies in a really very nice respectful
helpful way.
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Do you provide any other support like incubator style support in terms of kind of business
coaching, like feedback on pricing, like go to market strategy, that sort of stuff?
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So it does depend on the company and as you sort of alluded to at the beginning, where
they're up to in their journey.
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So for many companies that we have, and they have a very set pricing structure, they know
exactly what they're doing.
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They don't really need that kind of thing for others that are a bit earlier.
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Sometimes they really don't even know what their elevator pitch looks like.
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So when you join the Fuse program, we spend a bit of time at the very beginning, really
getting to know the company, but we help them develop a five minute elevator pitch, which
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will speak to our lawyers and our clients.
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And you forget sometimes that
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when you start a business and you have got your team and you can become quite introverted
and quite introspective and you forget what people actually understand or know about the
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problem or how they feel about the problem or how you can articulate yourself to really
land with an audience.
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And so that I always think is one of the most helpful things we do is the articulation of
the problem and your solution and how you might be able to help people.
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And following on from that.
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We have office space, which is available in London and San Francisco for people to use if
they're in the cohort.
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So that's great.
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I love having a busy London views.
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That's awesome.
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And then we have the dedicated partner sponsor.
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So that's each person's part of point of main point of contact who is typically within the
area in which they operate.
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And then depending on who the company is and what they do and what their customer base is
and what they're trying to achieve.
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will also sometimes make client instructions.
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So oftentimes, if you think about some of the original fuse cohort companies, their
technologies were applicable to us in law firm, but also to in-house counsel.
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And so, you know, often people have managed to get into this quite big contracts with some
of our biggest clients because a partner has said, you've got to see this tool that we've
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got here.
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It's amazing.
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And they've been like, it's amazing.
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I'd like that.
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And so then, then we put them in touch and then lo and behold, there they are.
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So we try and really.
217
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um
218
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encourage people to share the network if that makes sense to everyone's benefit.
219
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Yeah, so how do you think about tools that might ultimately displace law firm revenue?
220
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AI is a great example.
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If you look at the valuations of the Harveys and Lagoras of the world, it's very clear
that the only way the math works is for them to take some meaningful piece of the services
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um pie chart, if you will.
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um
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about a $1 trillion legal services market of that about 3 % is 30 billion is legal tech.
225
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And if you look at Harvey's latest round, they're gonna need, you know, 50 to $80 million
IPO in order to make these venture investors happy.
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So when you're deciding, when you have a product that could potentially displace
227
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revenue of law firms, how do you think about that?
228
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Or do you?
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I mean, I think, yeah, I mean, of course we do, but I do think the question is somewhat
misplaced in the nicest way because it suggests that law firm revenues are coming from
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static sources, you know, and it's kind of sort of saying, here's the train that's moving
in one direction, but here's the sort of piece of chewing gum that got left behind and
231
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that's going to stay there.
232
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It's not quite right.
233
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You know, actually as clients progress and they are able to do different things using
different tools, or we are able to do different things using different tools.
234
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To me, the sort of natural progression is that the work type will also change.
235
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So it might be the case that we at the moment are focused on highly complex
multi-jurisdictional work.
236
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Actually using a Harvey type tool might open up different revenue streams for us.
237
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you know, I feel like this kind of idea of m always categorizing law firm revenues as
being displaced by legal tech, it's not.
238
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like necessarily the right perspective.
239
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think what you have to sort of be ready for is the shifting sands.
240
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But the shifting sands are not just negative.
241
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They also provide a huge opportunity for us and for everyone, frankly, to look at a
different client base, look at different ways of working, look at different types of work
242
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that we could be doing.
243
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And actually, I don't know if I draw on my own experience, just the basics of doing
derivatives transactions.
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Part of my job when I did derivatives was to create a book of standard definitions which
kind of had like the Lego pieces of a contract.
245
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Each sort of definition was a sort of a different Lego brick but it meant that once you
had published the actual booklet the complexity of the house that you could build with the
246
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Lego was far greater than if you didn't have any Lego and you were just trying to do it
out of pieces of don't know paper with scissors.
247
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you see what it means?
248
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Hmm.
249
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And I wonder whether actually the use of Harvey and Legora and, you know, the other tools
that you mentioned, whether the work itself will change, whether the types of deals that
250
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are done will change and lead to more complex documents or in some cases more standard
documents.
251
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so I think, as I say, I think it's about recognizing that the sounds are shifting and
being ready for that.
252
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like honestly, having opened Fuse in 2017 and being a firm that has
253
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really always embraced legal tech, AI and everything else.
254
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I think we are sort of as well positioned to do it as anyone, if not really the best.
255
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Yeah.
256
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And I think that's the right way to look at it.
257
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So it's less about, it's not Harvey or Legora that's displacing the legal work.
258
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It's the underlying technology, right?
259
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It's, it's AI and whether it's them or some other AI tool or something that the GCs build
the work that's at risk is at risk because of the technology and who, who fills that gap
260
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is really irrelevant.
261
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I think that law firms need to recognize what is, you know,
262
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what, where they're going to play and where revenue is defensible and where it's not and
focusing on what's defensible and what makes sense for them to deliver in this new tech
263
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enabled world.
264
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So I completely agree with you.
265
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don't, I don't get hung up on, if I were sitting in a, in a, on a law firm XCOM, I
wouldn't get hung up on, Hey, is this tool or that tool going to displace our revenue?
266
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I would look at
267
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Hey, what is the underlying tech going to do to the underlying economics of this firm and
how do we adapt to that?
268
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Yeah, and where's the new opportunities?
269
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Right.
270
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Exactly.
271
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So with Fuse, you have with as part of these cohorts, do you have themes for incoming, you
know, where, hey, we're going to do an AI cohort or, you know, a e-discovery cohort or
272
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what does that look like?
273
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Yeah, we, um, we do have themes.
274
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The themes are slightly different actually.
275
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So when we first started Puse, the idea was entirely related to finding legal tech
companies that would help us work better.
276
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Um, I suppose because of my derivatives background, I was always sort of tangentially
interested in what my derivatives colleagues in the various different financial
277
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institutions were doing.
278
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And quite a lot of them were moving into digital assets.
279
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And so I sort of interested to know a bit more about that.
280
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And, um,
281
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I've had a very interesting conversation one day with someone who said, it wouldn't it be
great if you could use Fuse as a vehicle to help your lawyers to come on this learning
282
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journey with us whilst we're doing it in all these areas of emerging sort of legal work.
283
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Say for example, when the world's first blockchain bond was em issued, that was done using
a company that had been in Fuse and we were able to advise on it.
284
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And the reason why it was obvious that we would be
285
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the advisor is because we'd spent quite a lot of time with the provider of the technology.
286
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So we actually understood what the difference was between a piece of paper and a digital
bond.
287
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And so I think that kind of in-depth, sort of behind the scenes experience really helps
you to sort of finesse your understanding of the law and like practically what's going on
288
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so that you can give legal advice on the practical realities of what is happening.
289
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And so over the years we have done a thematic cohort as well, which is done by, by, by
virtue of a client nomination.
290
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So we ask them a small number of clients of the firm to nominate into the theme.
291
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And then we choose the companies based on those nominations that we think will teach us
new things or doing really cutting edge work or looking at themes which are of new
292
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interest to our clients or we think they might want to know about.
293
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So that.
294
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cohort this year had a theme called, it was called, it was technically called
Transformation and Resilience.
295
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In my head, it was called Thrive in 25.
296
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Not a saying, but snappy nonetheless.
297
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em And we had a really interesting variety of different types of company in that.
298
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So some things looking at sustainability, one looking at cyber.
299
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em
300
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something looking at tokenization, one which was focused on stable coin clearing.
301
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So very different, different variety.
302
00:24:37,473 --> 00:24:45,025
Do you ever take head-to-head like competitive offerings and evaluate them?
303
00:24:45,446 --> 00:24:46,586
Yes, we have done that.
304
00:24:46,586 --> 00:24:57,639
So in the legal tech space, you know, I see my job as being making sure that we find the
best tools for our lawyers.
305
00:24:57,639 --> 00:25:06,052
kind of, I try really hard to support the cohort members that we have, but we every so
often have to do an evaluation and ask ourselves, is this really still the best in the
306
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market?
307
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m And so we have on occasion m tested one or two or three against one another.
308
00:25:15,446 --> 00:25:24,061
And again, like the last time we did it, think we had something like a hundred of our
lawyers testing three different tools that sort of fell within the same overarching
309
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bucket.
310
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we took feedback, both qualitative and quantitative from those testers and made a decision
based on the feedback that we got.
311
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So what I like about that process is.
312
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when I at least was in this firm, those sorts of decisions weren't really being made by
the lawyers.
313
00:25:41,273 --> 00:25:50,278
They were being made by perhaps a mixture of someone in the IT team and someone in
procurement and, you know, perhaps like a conversation with like one or two lawyers who
314
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were like maybe partners who didn't actually do the work that was being tested.
315
00:25:53,569 --> 00:25:58,522
And I feel like this is like a much more.
316
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sort of interesting way of making those selections, which is just genuinely to ask the
users.
317
00:26:03,551 --> 00:26:06,606
And it's quite difficult to organize it, which is why think more people don't do it.
318
00:26:06,606 --> 00:26:07,949
It's quite time consuming.
319
00:26:07,949 --> 00:26:12,135
It's quite a big, sort of a heavy lift, but I think it's a really good way of doing
things.
320
00:26:12,135 --> 00:26:13,738
It's a really good discipline.
321
00:26:13,771 --> 00:26:20,396
Well, that leads me into my next question, which is, how do you measure success?
322
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The firm is making a significant investment.
323
00:26:22,538 --> 00:26:24,209
Is it purely qualitative?
324
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Like, hey, you know what?
325
00:26:25,010 --> 00:26:27,051
We found these good tools and they're great.
326
00:26:27,051 --> 00:26:29,573
Or do you have quantitative KPIs?
327
00:26:30,188 --> 00:26:30,418
Yeah.
328
00:26:30,418 --> 00:26:32,620
So the thing I actually want to start a few.
329
00:26:32,620 --> 00:26:38,144
So I said to the senior partner then with whom we kind of put the whole thing together.
330
00:26:38,344 --> 00:26:45,559
This will never work if I have preset KPIs because we don't really know what's around the
corner.
331
00:26:45,559 --> 00:26:57,294
And if I'm always chasing the thing that you thought last year, the beginning of last year
that I ought to be chasing will never be future looking or future, you know, sort of.
332
00:26:57,294 --> 00:27:00,654
entrepreneurial or forward thinking enough.
333
00:27:01,534 --> 00:27:05,714
And so there are some things that I obviously know I should be doing.
334
00:27:06,354 --> 00:27:14,454
And one of them, interestingly, is using Fuse to really help our clients in a
differentiated way.
335
00:27:14,454 --> 00:27:22,314
And so when we first opened in 2017, the idea really was this would be a place in which
our lawyers could learn.
336
00:27:22,394 --> 00:27:25,258
Well, I don't think we ever really anticipated was the amount.
337
00:27:25,258 --> 00:27:30,803
of client interests that we would have and how sustained that client interest would be.
338
00:27:30,803 --> 00:27:39,272
m And one of the things that I've really enjoyed the most is knowing that clients are
really interested in who we choose.
339
00:27:39,272 --> 00:27:43,236
They're interested in hearing our opinions on the legal tech that we've brought in.
340
00:27:43,236 --> 00:27:50,066
Often the legal tech in which we have no stake, no particular, you know, no...
341
00:27:50,066 --> 00:27:51,428
no, was going to tell them stuck.
342
00:27:51,428 --> 00:27:52,198
What's the saying?
343
00:27:52,198 --> 00:27:53,299
No acts to grind.
344
00:27:53,299 --> 00:27:54,701
It's not that it's something else.
345
00:27:54,701 --> 00:27:57,433
There's another saying, but you no vested interest.
346
00:27:57,433 --> 00:28:03,680
Um, and they just want to like hear an agnostic perspective or they want to hear about the
market.
347
00:28:03,680 --> 00:28:06,743
What, what we see in the market, what have we seen that does X, Y, Z.
348
00:28:06,743 --> 00:28:13,869
So actually the client interactions on legal tech have been really enormously interesting
as have the client.
349
00:28:14,132 --> 00:28:23,099
sort of interactions on the client nominated theme because for the client nominated theme,
because there's an opportunity every year really to go to big clients of the firm and say,
350
00:28:23,099 --> 00:28:25,642
well, what are you interested in?
351
00:28:25,911 --> 00:28:27,927
What are the big topics that we ought to be looking at?
352
00:28:27,927 --> 00:28:29,024
What are you investing in?
353
00:28:29,024 --> 00:28:30,715
Who are you partnering with?
354
00:28:30,715 --> 00:28:31,926
What will you be piloting?
355
00:28:31,926 --> 00:28:33,347
What will you be focused on this year?
356
00:28:33,347 --> 00:28:39,852
And that's actually part of how we come up with the theme every year is through those
discussions often with
357
00:28:39,870 --> 00:28:48,680
strategic venture head or the head of fintech or the head of innovation or the head of
digital assets or whoever it might be a variety of different clients and sort of hearing
358
00:28:48,680 --> 00:28:56,719
what's going on in the market not from lawyers but from the people whose job it is within
those institutions to spot the trends and know what the firm is going to be looking at
359
00:28:56,719 --> 00:28:57,890
down the road.
360
00:28:58,177 --> 00:29:03,529
So do you feel that Fuse is contributing to better client retention?
361
00:29:04,002 --> 00:29:15,219
Yeah, I think it's, I think it's definitely contributing to strengthening client
relationships in an entirely differentiated way, because what we're not doing is waiting
362
00:29:15,219 --> 00:29:17,510
for a quote to come in for a particular matter.
363
00:29:17,510 --> 00:29:25,405
eh But what we are being is a strategic partner and what we are being is a really
genuinely useful sounding board.
364
00:29:25,405 --> 00:29:30,082
And I think that's the thing that I've most enjoyed actually about my role, because when I
365
00:29:30,082 --> 00:29:31,102
did credit derivatives.
366
00:29:31,102 --> 00:29:39,582
remember like year after year in my appraisal, I'd get this feedback, which was, you know,
wouldn't it be great if you were, you know, you can do the work, but wouldn't it be great
367
00:29:39,582 --> 00:29:41,927
if you were a strategic partner to the client?
368
00:29:41,927 --> 00:29:46,049
And I used to sort of scratch my head a bit and be like, I don't really understand what
that means.
369
00:29:46,049 --> 00:29:47,329
I'm a credit derivatives lawyer.
370
00:29:47,329 --> 00:29:47,939
What does that mean?
371
00:29:47,939 --> 00:29:49,452
Like I'm not going to make up.
372
00:29:49,452 --> 00:29:52,305
I don't know, JP Morgan strategy, am I that silly?
373
00:29:52,305 --> 00:29:55,048
So what is it you exactly expect of me?
374
00:29:55,048 --> 00:30:00,893
And I could never quite figure out how to be that sounding board or how to provide that
support.
375
00:30:01,034 --> 00:30:05,008
And I think it's actually very difficult as a lawyer to be a strategic partner to a
client.
376
00:30:05,008 --> 00:30:13,304
actually think it's a lot harder done than said, but what has been amazing about this role
is legal tech is so front of mind.
377
00:30:13,304 --> 00:30:18,979
to so many in-house council that you do get to provide that strategic support.
378
00:30:18,979 --> 00:30:20,630
You do get to be a trusted voice.
379
00:30:20,630 --> 00:30:30,068
You do get to have them use you as a sounding board in a way that when they just want sort
of transactional on-deal advice, it isn't the same relationship at all.
380
00:30:30,068 --> 00:30:37,874
So I mean, having experienced both and the sort of strength and quality of both
relationships, I'd say this has been amazing for me.
381
00:30:38,109 --> 00:30:45,592
You know, we just participated with Consilio in their innovation labs that they had last
week in Miami.
382
00:30:45,592 --> 00:30:49,404
It was our first time participating and it's a similar strategy there.
383
00:30:49,404 --> 00:30:58,317
They essentially bring new innovative legal tech companies and share their story and their
capabilities with their clients.
384
00:30:58,437 --> 00:31:03,319
And uh I did not attend, Adam, who you met and somebody else from the team went.
385
00:31:03,319 --> 00:31:07,551
And just there was such a high level of engagement that
386
00:31:07,551 --> 00:31:15,205
We were thoroughly impressed with just how, to your point, how much clients are interested
in this sort of thing.
387
00:31:15,896 --> 00:31:18,456
Do you mean Adam who had the fabulous trainers?
388
00:31:18,491 --> 00:31:20,312
Exactly, exactly.
389
00:31:20,312 --> 00:31:23,023
The info dash Jordans.
390
00:31:23,384 --> 00:31:29,938
What's funny is, em yeah, my wife and kids want these Jordans now too.
391
00:31:29,938 --> 00:31:32,070
And I'm like, look, you're not in our ICP.
392
00:31:32,070 --> 00:31:35,852
So, but I am buying my wife some, my kids will trash them.
393
00:31:38,099 --> 00:31:40,346
What kind of amazing present giver are you?
394
00:31:40,346 --> 00:31:43,947
I know, I know, what's better than a vacuum cleaner, right?
395
00:31:43,947 --> 00:31:46,430
I might get slapped if I do that, but.
396
00:31:46,430 --> 00:31:50,350
Ted, I think we can all agree that a vacuum cleaner would be a bad idea.
397
00:31:50,350 --> 00:31:51,690
I'm just looking at my own trainers.
398
00:31:51,690 --> 00:31:56,670
I've got a pretty good pair of trainers on, they're not personalized Jordans.
399
00:31:56,875 --> 00:31:58,206
Well, maybe we'll get you a pair.
400
00:31:58,206 --> 00:32:01,817
um they, uh, yeah, they're, they're bright green.
401
00:32:01,817 --> 00:32:02,845
had the idea.
402
00:32:02,845 --> 00:32:12,878
It was actually Mary O'Connell from Goodwin who I saw her Goodwin Jordans and I was like,
they were a little bit different, but I hit her up on LinkedIn.
403
00:32:12,878 --> 00:32:13,973
was like, where did you get those?
404
00:32:13,973 --> 00:32:14,973
Cause those are awesome.
405
00:32:14,973 --> 00:32:19,095
Um, and then we bought them for the whole team at Ilta con last year.
406
00:32:19,095 --> 00:32:22,026
had eight people and I can't tell you how many people stopped.
407
00:32:22,026 --> 00:32:23,467
Cause again, they're
408
00:32:23,467 --> 00:32:27,606
kind of bright green, they stand out and you can't buy them this color.
409
00:32:27,728 --> 00:32:29,593
And they were a great conversation piece.
410
00:32:29,593 --> 00:32:31,563
So it's good marketing fodder.
411
00:32:31,563 --> 00:32:36,448
this is clearly I need a pair of ajeet sari or Jordans is what I've taken from this
conversation.
412
00:32:36,448 --> 00:32:38,040
So you'll have to send me set.
413
00:32:38,040 --> 00:32:42,017
You'll have to pass on Mary's link to me so that I can do the same.
414
00:32:42,017 --> 00:32:42,817
There you go.
415
00:32:42,817 --> 00:32:43,037
Okay.
416
00:32:43,037 --> 00:32:44,877
We can work that out.
417
00:32:45,097 --> 00:32:47,217
Um, let me ask you a question.
418
00:32:47,217 --> 00:32:49,237
Why do you not take equity?
419
00:32:49,237 --> 00:32:50,537
What's the strategy there?
420
00:32:50,537 --> 00:32:52,313
Cause you're investing time.
421
00:32:52,611 --> 00:33:02,900
Yeah, so I think you alluded earlier to the fact that we will sometimes compare different
companies and switch in and out.
422
00:33:02,900 --> 00:33:11,167
And I suppose when we first started, really what I had in mind was that we would be very
purist about how we make the decisions.
423
00:33:11,167 --> 00:33:17,432
And over time, you know, there are some things where I thought, gosh, we should have taken
a stake in that and we haven't done.
424
00:33:17,432 --> 00:33:19,974
m
425
00:33:20,556 --> 00:33:32,413
I think the thing that not having an equity stake in some of the companies has allowed us
to do is to genuinely take an agnostic perspective on who is the right fit for this firm
426
00:33:32,413 --> 00:33:39,722
at this moment without any sort of sense of pull or, you know, maybe we should do this
without anything sort of muddying that water.
427
00:33:39,722 --> 00:33:43,780
You can make a real assessment about what the right thing is to use.
428
00:33:43,780 --> 00:33:46,982
You know, what is the correct horse for the course, if you like,
429
00:33:47,497 --> 00:33:49,038
I do like, I do like.
430
00:33:49,038 --> 00:33:52,220
um Well, and that makes a lot of sense.
431
00:33:52,220 --> 00:34:04,196
So the fact that you don't take equity allows you to communicate to your clients in a very
objective way.
432
00:34:04,196 --> 00:34:16,273
Maintaining that level of objectivity is key and it gives you flexibility in that you may
not select a startup based on
433
00:34:16,681 --> 00:34:23,709
an economic outcome and rather on the potential capabilities that they can deliver to the
firm.
434
00:34:24,526 --> 00:34:29,889
And that's not to say, know, it is perfectly possible, you know, lots of, lots of others
do it.
435
00:34:29,889 --> 00:34:37,382
It's perfectly possible to take a in something, you know, with the, with the kind of
intention of building a strategic partnership.
436
00:34:37,382 --> 00:34:45,236
But if it's not the right company for your firm or institution to switch out with them,
things that, that is completely, you know, it's quite normal, I think, for some.
437
00:34:45,236 --> 00:34:49,646
But I suppose from when I started this, I...
438
00:34:49,646 --> 00:34:52,826
wanted to do it without the additional complexity that that might bring.
439
00:34:52,826 --> 00:34:58,986
And I wanted to do it in a way that felt sort of an easier way to do it.
440
00:34:58,986 --> 00:35:03,986
And actually just, you have to remember again, in 2017, absolutely nobody was doing this.
441
00:35:03,986 --> 00:35:11,706
And so every layer of complexity that you added made it slightly harder for people to
understand what we were doing and why.
442
00:35:11,706 --> 00:35:15,746
And so actually this just felt cleaner, neater, easier, simpler.
443
00:35:16,701 --> 00:35:20,624
So there's a lot of, I'm sure you've seen it on LinkedIn.
444
00:35:20,624 --> 00:35:21,826
You're a busy person.
445
00:35:21,826 --> 00:35:27,271
So maybe, I don't know how closely you've been following the chatter around vibe coding.
446
00:35:27,271 --> 00:35:29,981
there is, have you seen, like Jamie Tau?
447
00:35:29,981 --> 00:35:30,732
I tell you?
448
00:35:30,732 --> 00:35:41,875
No, I tell you who talks to me about vibe coding, funnily enough, is my 10 year old at the
same time as he's sort of pestering me for a book on vibe coding.
449
00:35:41,875 --> 00:35:44,698
And also the other thing he wants me to get is something for his raspberry pie.
450
00:35:44,698 --> 00:35:46,129
You've just reminded me.
451
00:35:47,047 --> 00:35:49,203
Interesting, yeah.
452
00:35:49,203 --> 00:35:52,652
I have not, I didn't even realize raspberry pies were still around, but that's...
453
00:35:52,652 --> 00:35:53,250
uh
454
00:35:53,250 --> 00:36:00,053
no, well the only reason he knows that they're sitting around is because I and my wisdom
thought it would be a nice birthday present for him but I obviously bought the wrong thing
455
00:36:00,053 --> 00:36:03,054
and I haven't brought the correct starter kit or something.
456
00:36:04,010 --> 00:36:11,228
They're almost every day met with coming home from work to, but mummy, mummy, have you
ordered my correct starter kit yet?
457
00:36:11,228 --> 00:36:12,539
No, not today.
458
00:36:12,539 --> 00:36:14,859
Why don't you wait until next Christmas?
459
00:36:16,160 --> 00:36:19,721
This year you're getting a vacuum cleaner my darling.
460
00:36:21,913 --> 00:36:22,554
that's great.
461
00:36:22,554 --> 00:36:26,598
ah Raspberry Pi's used to be pretty cheap, but...
462
00:36:28,600 --> 00:36:29,325
totally.
463
00:36:29,325 --> 00:36:37,561
a cool thing for a kid to learn about, know, it's all, it's also about, sorry, total
aside, but it's all very interesting to think about what children need to learn today.
464
00:36:37,561 --> 00:36:47,367
But actually in terms of providing them with a fundamental base knowledge and just really
giving them something that they can use as a base and learn from and expand from, which is
465
00:36:47,367 --> 00:36:49,811
slightly differentiated to what everyone else in their year is doing.
466
00:36:49,811 --> 00:36:52,480
I actually think it's still quite, quite interesting.
467
00:36:52,821 --> 00:36:55,883
Yeah, well with with vibe coding,
468
00:36:55,883 --> 00:37:06,131
the reality is that while it's really neat to demonstrate that these aren't, you're not
going to be able to take the output of an exercise like that and roll it across firm wide.
469
00:37:06,131 --> 00:37:15,397
They're not, it's not a, these aren't production ready applications and it's going to be
quite some time before AI is in a place where it can do that.
470
00:37:15,397 --> 00:37:20,370
So we have been, um, doing vibe coding here at info dash as well.
471
00:37:20,370 --> 00:37:24,239
And I had a post on LinkedIn where I outlined our process.
472
00:37:24,239 --> 00:37:29,540
And the reality is you very much need a human in a loop that has engineering chops.
473
00:37:29,561 --> 00:37:34,962
It's not, you can't go take a vibe coded app, slam it in production and scale it.
474
00:37:35,102 --> 00:37:45,475
that's true almost all the time at this point, but how do you, like, how has vibe coding
affected your process?
475
00:37:45,475 --> 00:37:53,076
In other words, are you seeing founders with a pitch deck and a vibe coded prototype and
then, or, or not.
476
00:37:53,076 --> 00:37:57,936
No, not yet, but our application process is kind of an interesting point.
477
00:37:57,936 --> 00:38:00,936
Really our application process will open this January.
478
00:38:01,156 --> 00:38:04,496
And so it will be interesting to see what comes out of that.
479
00:38:04,496 --> 00:38:07,756
You know, the last time we did the application rounds, it was last year, January.
480
00:38:07,756 --> 00:38:16,536
And so we didn't see anything that referred to vibe coding, but I don't, know, why would
we have done it would have been before it's time, if you like.
481
00:38:16,956 --> 00:38:18,956
Um, so no, not.
482
00:38:19,250 --> 00:38:26,212
We haven't done yet, but I'll look out and I'll drop you an email after sometime around
mid January to let you know.
483
00:38:26,212 --> 00:38:27,902
It'll be interesting to see what comes out.
484
00:38:27,902 --> 00:38:43,297
I'm genuinely really interested to see how much everything has moved on since last year,
because last year it was still quite a lot of, oh, we're using Gen.ai for, but not very
485
00:38:43,297 --> 00:38:45,947
well thought out, some of them.
486
00:38:46,108 --> 00:38:48,108
Quite over ambitious.
487
00:38:48,340 --> 00:38:56,220
quite a lot of all sort of fell within the bucket of feels the same as Harvey, but like
quite a bit later.
488
00:38:56,440 --> 00:38:59,720
So difficult bucket, I would say.
489
00:39:00,180 --> 00:39:07,140
and so, yeah, I'd be really interested to see what comes out this year and how, you know,
what the themes are that come out.
490
00:39:07,140 --> 00:39:11,400
So yeah, I'll have a much better perspective on this once we've, once we've had the
applications in.
491
00:39:11,400 --> 00:39:14,700
And I also look forward to listening to your podcast with Jamie.
492
00:39:16,361 --> 00:39:21,053
yes, that should be, I would say maybe two weeks after after this releases.
493
00:39:21,053 --> 00:39:24,255
So I would, I'm guessing late late January.
494
00:39:24,255 --> 00:39:27,256
Yeah, it's been amazing what he's been able to do.
495
00:39:27,396 --> 00:39:34,882
And it's really created a ground swell of interest in the process.
496
00:39:34,882 --> 00:39:36,735
look him up on LinkedIn.
497
00:39:36,735 --> 00:39:40,664
you can see, I can't actually see properly because I'm so old that my eyes don't work.
498
00:39:40,664 --> 00:39:43,464
But I'm going to look him up right now so that I can.
499
00:39:43,940 --> 00:39:48,344
is, I'm assuming that's how you pronounce it, like General Tao's chicken.
500
00:39:48,344 --> 00:39:59,032
um So yeah, he has, you'll have to look at some of his posts, like, mean, completely
viral, like thousands of likes, like hundreds of comments.
501
00:39:59,553 --> 00:40:04,197
If I had to guess, he's probably had quarter of a million or a half million impressions.
502
00:40:04,197 --> 00:40:08,751
um And it's been amazing what he's been able to do.
503
00:40:08,751 --> 00:40:11,123
But again, it's still prototype fade.
504
00:40:11,123 --> 00:40:11,725
mean,
505
00:40:11,725 --> 00:40:19,060
Nobody that I know who's credible is saying, hey, take this five coded app and roll it out
across your firm.
506
00:40:19,060 --> 00:40:21,782
There's a ton of technical debt.
507
00:40:21,782 --> 00:40:28,727
there's different AI is still in its infancy with in terms of what it's able to deliver
through five coding.
508
00:40:28,978 --> 00:40:32,969
Right, I'm going to look forward, that would be my evening's job.
509
00:40:32,969 --> 00:40:34,161
I look forward.
510
00:40:34,161 --> 00:40:34,791
There you go.
511
00:40:34,791 --> 00:40:40,073
um How do you, how does the firm evaluate?
512
00:40:40,073 --> 00:40:45,234
And I was teeing you up for this question, which is like enterprise ready.
513
00:40:45,234 --> 00:40:56,817
Like when you look at where a startup is and your ability, like if somebody were to come
to you with a pitch deck and a vibe coded prototype, how, how would you get that in front
514
00:40:56,817 --> 00:40:57,878
of your lawyers?
515
00:40:57,878 --> 00:40:59,588
Because it's, it's not production ready.
516
00:40:59,588 --> 00:41:03,489
Like where do they need to be in their technical maturity for this to work?
517
00:41:04,050 --> 00:41:13,964
Yeah, we have, I mean, will depend on what they are, what the application is looking to
do, what information it needs access to, who would use it for what purpose.
518
00:41:14,184 --> 00:41:15,925
We have whole teams.
519
00:41:15,925 --> 00:41:24,959
So anytime we onboard any form of technology, we have in-house legal working hand in hand
with our IT team, working hand in hand with our procurement team.
520
00:41:24,959 --> 00:41:27,380
have an AI governance structure.
521
00:41:27,380 --> 00:41:32,360
There's a lot of different pieces of the red tape puzzle that
522
00:41:32,360 --> 00:41:36,493
have to be gotten through before we will use anything in this firm.
523
00:41:36,493 --> 00:41:42,507
And as I there's not really, uh I really do hope this thing is right, but it is horses for
courses.
524
00:41:42,507 --> 00:41:52,963
If what you are looking to do accesses very, very sensitive information and will be used
for XYZ type of work, do you know what I mean?
525
00:41:52,963 --> 00:41:57,816
The assessment, the risk assessment is maybe slightly different to, I don't know.
526
00:41:58,307 --> 00:42:04,608
read the internet and give me a summary of what's happening in this particular area of
interest.
527
00:42:04,608 --> 00:42:05,708
Do you see what I mean?
528
00:42:05,748 --> 00:42:14,508
So we look at what the use case is, we look at all of the factors going into it, and then
we make appropriate recommendations about what is required.
529
00:42:15,141 --> 00:42:19,013
All right, we're almost out of time, but I did want to bounce one last thing off of you.
530
00:42:19,013 --> 00:42:31,631
The last time you and I spoke, you said something that was really interesting and you
talked about moving beyond waiting for social proof to being the social proof, which
531
00:42:31,631 --> 00:42:37,504
social proof is so I say this all the time, like law firms don't buy tech, they buy social
proof.
532
00:42:37,504 --> 00:42:42,967
So how have you been able to make that jump from waiting for it to being it?
533
00:42:45,320 --> 00:42:57,070
the whole premise of Fuse really, the whole premise of Fuse and again when we opened it we
were so fortunate in that we were able to do it with a mindset of being entrepreneurial
534
00:42:57,070 --> 00:43:05,096
and trying things for the first time, know being the first firm of our size to open a
legal tech incubator.
535
00:43:05,530 --> 00:43:15,670
it was quite freeing really because there was no model to follow, there was no
expectations of success and so it meant we could do whatever we wanted and what we wanted
536
00:43:15,670 --> 00:43:28,572
was to experiment and find genuinely find horses for courses, find technology tools that
were going to help our lawyers and the facts were it was a very small team so there wasn't
537
00:43:28,572 --> 00:43:30,664
time for like a big production around it.
538
00:43:30,664 --> 00:43:34,725
We just had to kind of hustle the way you would do if you were a startup, do you know what
mean?
539
00:43:34,725 --> 00:43:39,309
And just try and sort of move through the various different stages as best you could.
540
00:43:39,309 --> 00:43:50,165
And what that enabled us to do was to try some really amazing things really early on, um,
without worrying about what everybody else was doing.
541
00:43:50,165 --> 00:43:52,676
Cause everybody else is basically doing nothing.
542
00:43:52,696 --> 00:43:58,084
And because we started in that way, we've kind of continued in that way.
543
00:43:58,084 --> 00:43:59,750
We don't worry about what others are doing.
544
00:43:59,750 --> 00:44:00,276
get.
545
00:44:00,276 --> 00:44:04,717
to worry about what we're doing, which is enormously freeing, I have to say.
546
00:44:04,717 --> 00:44:19,051
m But I think the thing that really holds it all together is the appetite of our partners
globally to support the initiatives that we have and the sort of the mindset that I'm
547
00:44:19,051 --> 00:44:21,142
gonna give this a go and if it doesn't work, it doesn't really matter.
548
00:44:21,142 --> 00:44:24,953
But if it does work, that's gonna be brilliant and I'm gonna support it and I'm gonna try
my best for it.
549
00:44:24,953 --> 00:44:28,958
And for that I am enormously grateful that I'm at a firm.
550
00:44:28,958 --> 00:44:39,278
full of brilliant people who will give up their time and energy and sometimes political
capital to try things that they don't know will be a success.
551
00:44:39,278 --> 00:44:43,722
And I don't think that that would be true of everywhere, but it is certainly true of A &O
Sherman.
552
00:44:43,722 --> 00:44:51,068
And genuinely, I think that has really played the most enormous part in Fuse's longevity
and success.
553
00:44:51,109 --> 00:44:51,840
That's awesome.
554
00:44:51,840 --> 00:44:57,595
uh has has this is a complete uh pivot here.
555
00:44:57,595 --> 00:45:01,098
Have you heard of six seven that kids say?
556
00:45:01,098 --> 00:45:03,240
Have you heard this?
557
00:45:03,240 --> 00:45:04,956
Are your kids of that age where?
558
00:45:04,956 --> 00:45:12,202
Well, I don't know if you're going to be able to see this, but I'm going to show you what
I just most recently bought from Amazon.
559
00:45:12,336 --> 00:45:21,610
If I can access my, I seriously cannot see very well, but my most recent order from Amazon
was hilariously this.
560
00:45:21,871 --> 00:45:24,516
Hang on, let's just get it up for you.
561
00:45:27,396 --> 00:45:28,477
you can't see it, can you?
562
00:45:28,477 --> 00:45:29,168
It's a mug.
563
00:45:29,168 --> 00:45:32,288
It's an amazing mug that says, there you go.
564
00:45:32,517 --> 00:45:33,360
yeah.
565
00:45:33,360 --> 00:45:35,012
It's a Christmas mug.
566
00:45:35,012 --> 00:45:36,618
It's a Christmas 6-7 mug.
567
00:45:37,243 --> 00:45:41,065
Well, so the reason I ask is we're going to make.
568
00:45:42,287 --> 00:45:44,648
Well, I didn't know if it was a UK thing.
569
00:45:44,648 --> 00:45:55,796
I know it's rampant here in the US and I'm frankly really tired of it, but um because my
kids every time I can't imagine what poor school teachers are dealing with.
570
00:45:55,796 --> 00:46:01,300
But my goal we're going to make horses for courses as big as 6-7.
571
00:46:01,300 --> 00:46:02,601
We're going to do that.
572
00:46:02,601 --> 00:46:05,953
Horses for courses is going to be the 6-7 in legal tech.
573
00:46:06,534 --> 00:46:09,398
It's going to be the 6th of July of 2026.
574
00:46:09,398 --> 00:46:17,649
My kid is going come home with a letter from the headmaster saying the children are no
longer allowed to say horses with horses because it's becoming disruptive in the
575
00:46:17,649 --> 00:46:18,631
classroom.
576
00:46:18,631 --> 00:46:19,932
I can't wait.
577
00:46:19,944 --> 00:46:20,846
We're gonna do it.
578
00:46:20,846 --> 00:46:27,597
em Okay, before we wrap up, how do folks find out more about Fuse and the work that you're
doing there?
579
00:46:28,202 --> 00:46:33,467
so as I say, this podcast will, launch the most perfectly timed time.
580
00:46:33,467 --> 00:46:44,087
If you are a legal tech startup or scale up or interested in working with, um, a no
Sherman or interested in accessing our clients and, and, understanding the problems that
581
00:46:44,087 --> 00:46:44,788
we all they have.
582
00:46:44,788 --> 00:46:51,220
Um, there will be an application process, which will be open for about three weeks,
probably from mid January onwards.
583
00:46:51,220 --> 00:46:57,606
m And so you can either email me or anyone in the team or look on the ANO Sherman website
for further details.
584
00:46:57,613 --> 00:46:58,123
Awesome.
585
00:46:58,123 --> 00:47:06,889
Well, it has been uh great getting to know you through this process and I've really
enjoyed hearing and learning about Fuse and I'm sure our audience is as well.
586
00:47:06,889 --> 00:47:10,361
So uh thank you and have a great holiday.
587
00:47:10,714 --> 00:47:11,296
and to you.
588
00:47:11,296 --> 00:47:12,730
Thank you so much for having me.
589
00:47:12,730 --> 00:47:14,091
All right, take care.
-->
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